Stop Apologizing For Your Design Fee

Are you comfortable with your design fee? I talk to designers every day, often for the first time, and in that first conversation there’s always some kind of apology for a design fee or hourly charge. People often start with “I know you’re going to tell me my rate is too low and I need to raise it, but…”I’m not going to tell you to change your fee because you need to be comfortable with it, not me, but if you’re thinking like this it suggests to me that maybe you’re not comfortable ...