In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations, distractions that don't contribute to your main goal, toxic clients, and any activity or relationship that doesn't make you happy or passionate. Jen also encourages listeners to feel confident in walking away from courses, books, or any investment that doesn't resonate with them, even if they've already spent money on it. She emphasizes that mental energy is an invaluable resource, and only what truly serves you and your business deserves it.