Let’s get real, your “professional” online persona is pushing clients away. 🛑

In this episode, I’m breaking down why polished, corporate-sounding content, stiff bios, autoresponder DMs, and overly staged listing reels are actually hurting your real estate business.

Here’s what we cover:

✅ Why “performative professionalism” kills connection and trust

✅ The difference between authenticity and being sloppy (hint: there’s a sweet spot)

✅ What NOT to do with autoresponders, Canva quotes, and property captions

✅ Real examples of outdated strategies that repel instead of attract

✅ What to do instead—how to show up online like you’re talking to your smartest, funniest friend

Because here’s the truth: people don’t want to hire a robot in a suit. They want to connect with you. Your personality, your opinions, your behind-the-scenes moments. Those are the things that build trust and actually convert followers into clients.

If you’ve been wondering why your content isn’t landing, this is your wake-up call.

Listen now, and let’s ditch the outdated “professional” act so you can start building an audience that actually engages with you.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/