Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing