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"Stop Breaking Even!" – The Playbook to Make Money on Wholesale And What Dealers Miss | Kirk Rogers, Head of Wholesale at McCarthy Auto Group
Today I’m joined by Kirk Rogers, Wholesale Manager at McCarthy Auto Group.
We dig into why wholesale should be a strategic lever—not a last-resort escape hatch, how efficient transport unlocks massive savings, and the process McCarthy uses to eliminate the automotive retails biggest logistics bottleneck.
This episode is brought to you by:
1. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control. Ship cars faster and cheaper with 5,500+ vetted carriers. Get cars delivered in just 4 days on average. Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more: http://www.autohaulerexchange.com
2. automotiveMastermind - Mornings are for momentum—and Mastermind helps you build it. automotiveMastermind is the automotive industry’s trusted data and technology provider, empowering sales teams to start their day with data they can trust and end it with deals that drive results. Car Dealership Guy listeners can take Mastermind’s 30-second Sales Efficiency Assessment to see how their dealership stacks up. Visit @ https://drive.automotivemastermind.com/cdg to learn more and to activate your offer.
3. vAuto - The average car sits 45 days before getting shipped to another store — hoping it’ll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car’s been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you’re losing gross you’ll never get back. Check out vAuto’s new guide on centralized inventory management: https://www.vauto.com
Check out Car Dealership Guy’s stuff:
For dealers:
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:46 Current state of the wholesale market?
01:35 Key responsibilities at McCarthy Auto Group?
02:29 Biggest wholesale strategy challenge?
03:22 How has wholesale landscape changed?
04:39 Best acquisition and disposition tactics?
09:44 Key metrics for wholesale success?
18:51 Managing recon and logistics effectively?
23:36 Strategies to cut recon costs?
27:08 How to compete with industry giants?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
View all episodes
By Car Dealership Guy
4.8
406406 ratings
Today I’m joined by Kirk Rogers, Wholesale Manager at McCarthy Auto Group.
We dig into why wholesale should be a strategic lever—not a last-resort escape hatch, how efficient transport unlocks massive savings, and the process McCarthy uses to eliminate the automotive retails biggest logistics bottleneck.
This episode is brought to you by:
1. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control. Ship cars faster and cheaper with 5,500+ vetted carriers. Get cars delivered in just 4 days on average. Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more: http://www.autohaulerexchange.com
2. automotiveMastermind - Mornings are for momentum—and Mastermind helps you build it. automotiveMastermind is the automotive industry’s trusted data and technology provider, empowering sales teams to start their day with data they can trust and end it with deals that drive results. Car Dealership Guy listeners can take Mastermind’s 30-second Sales Efficiency Assessment to see how their dealership stacks up. Visit @ https://drive.automotivemastermind.com/cdg to learn more and to activate your offer.
3. vAuto - The average car sits 45 days before getting shipped to another store — hoping it’ll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car’s been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you’re losing gross you’ll never get back. Check out vAuto’s new guide on centralized inventory management: https://www.vauto.com
Check out Car Dealership Guy’s stuff:
For dealers:
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:46 Current state of the wholesale market?
01:35 Key responsibilities at McCarthy Auto Group?
02:29 Biggest wholesale strategy challenge?
03:22 How has wholesale landscape changed?
04:39 Best acquisition and disposition tactics?
09:44 Key metrics for wholesale success?
18:51 Managing recon and logistics effectively?
23:36 Strategies to cut recon costs?
27:08 How to compete with industry giants?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
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