Just because you pay taxes in a town doesn’t make you “local.”

In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.

Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when everyone’s racing to buy leads or out-market the next guy.

Learn how Veterans Roofing built a powerhouse brand by pouring back into their own backyard. From road cleanups to dugout roofs and breast cancer awareness drives, Taylor proves that doing good is the best marketing plan of all.

Whether you’re a rep or an owner, you’ll see why being truly local is your biggest sales advantage.

Listen to the episode on Spotify & Apple Podcasts (283) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Links:
https://veteransroofingnj.com
https://www.facebook.com/VeteransRoofingNJ
https://www.youtube.com/ ⁨@VeteransRoofing⁩  
https://www.instagram.com/veteransroofingnj

PODCAST SPONSORS: 
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- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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0:00 – Why Being “Local” Doesn’t Mean What You Think
2:12 – Starting Veterans Roofing During COVID
5:25 – The Real Reason Homeowners Say “Roofers Are All the Same”
8:47 – From the Marines to Roofing: How Military Values Shaped His Business
12:35 – What Most Sales Reps Don’t Understand About Their Role
17:50 – Cross-Training Your Team: Sales, Production & Office Staff
22:10 – Real Marketing: Community Involvement That Actually Works
28:35 – The Shirt Strategy That Turned Customers Into Walking Billboards
36:40 – How to Become “The Mayor of Your Town” and Be Unforgettable