In this classic episode, Mike Campion coaches cleaning business owner Luke Embry on how to hone in on his niche and attract the right clients. Luke, founder of CleanRight Crew, started his company with a mission—providing jobs for refugees through a partnership with Kentucky Refugee Ministries. In this coaching session, Mike helps Luke refine his strategy for growing his business, including how to move beyond chasing leads and instead position himself as an expert in his niche. They discuss why narrowing your focus can actually bring more clients and how building relationships can lead to long-term success. If you're looking for smart, practical advice on how to stand out in the cleaning industry, this must-listen replay is packed with insights!

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