You've got the notebook. The voice memos. The Google Doc titled "possible program ideas" you haven't opened in weeks. You're not short on ideas. You're drowning in reasonable options.

And somehow that feels worse than having no ideas at all.

Because when you're stuck with multiple good directions and still can't get traction, it starts to feel like a you problem. Like you're overthinking it. Not ready. Not disciplined enough.

Here's what you need to hear: You're not failing at this. You're misoriented. You're trying to choose before you're positioned to see clearly. And the question you're asking yourself is keeping you stuck.

HERE ARE THE 3 KEY TAKEAWAYS:

1️⃣ This Isn't Confusion - It's Misorientation – Your brain is doing exactly what it was trained to do: analyse before acting. But when there are multiple good options, analysis mode creates paralysis. Your nervous system reads commitment without clarity as threat, so you stay stuck in research mode. This isn't a motivation problem. It's a starting-point problem.

2️⃣ You're Asking the Wrong Question – "What program should I create?" forces comparison, activates imposter syndrome, and assumes you need something novel. The better question: "What problem am I already solving repeatedly, whether I intend to or not?" This shifts you from ideation to pattern recognition, from theoretical planning to lived experience. Most therapists don't need a new idea - they need better visibility on work they're already doing.

3️⃣ Depth Creates Blind Spots – If people keep bringing you the same problem without you marketing for it, that's data. But experienced therapists dismiss what feels familiar, obvious, or "too simple." The more expertise you have, the more invisible your skill becomes to you. You're not underestimating the work - you're underestimating yourself.

YOU'LL ALSO HEAR:

• Why therapists trained to assess before acting get stuck when building programs
• The nervous system response that keeps you in "gathering information" mode
• How to recognize when you're dismissing your most obvious starting point
• Why confusion is often a sign of depth, not failure
• The one question that creates grounded momentum instead of endless scanning
• Why orientation matters more than urgency when building sustainable practices

RESOURCES:

Therapists Rising Programs:

• The Incubator: therapistsrising.com/incubator
• Instagram: @dr.hayleykelly

SUBSCRIBE & REVIEW:

If this episode reduced the frantic energy you've been carrying, subscribe and review on Apple Podcasts. Your reviews help other therapists find conversations that actually shift how they're thinking.

Clarity doesn't come from choosing the best idea. It comes from standing in the right place to see what's actually there.

You're not behind. You're just facing the wrong direction. What shifts when you ask a better question?