Dan breaks down why people believe all-star isn’t profitable, why class programs do matter (higher margins, lower barrier to entry, easier enrollment), and the real reason many gyms lose money on all-star: pricing and budgeting mistakes. He explains how pass-through fees, uniforms, events, scholarships, and “adding one more competition” without adjusting costs can quietly turn teams into a financial drain. Then he lays out the bigger truth: all-star can absolutely be a net positive when tuition and assessments are built correctly—and when you understand the long-term value of an all-star athlete’s length of engagement and additional revenue opportunities.

If you’re a cheer gym owner trying to build a profitable all-star program, set tuition correctly, stop bleeding money on teams, and create a system where classes feed into teams the right way, this episode will challenge your assumptions and give you a smarter path forward.