This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms.

Here's a peek at what we cover in this episode:

[00:04:45] - Macy shares her career journey thus far, explaining how a viral TikTok video led to her freelance gig managing Spritz Society's TikTok, and walks us through the natural progression from that freelance gig to her current role as the brand's full time Social Media Manager.

[00:07:50] - Macy explains how developing her personal brand and social media presence has truly helped her in her career, and reveals how she's grown her TikTok following by being herself (and NOT overthinking her content!). She then gives her best advice for aspiring content creators and uncovers why she believes in quantity over quality on TikTok for both brands and creators.

[00:14:06] - Macy walks us through the current social media strategy for Spritz Society, and how they're using humor to connect with their audience. We also have a fun conversation about the marketing strategy behind their recent launch at Target.

[00:25:50] - Macy explains how the brand remains so present and engaged with their community and shares some trend predictions for 2024 and beyond.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Macy's episode:

Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills

Marketing a New Category | Brianda Gonzalez of The New Bar

Getting Silly on Social Media | Jack Hailey of Chili's

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Follow along with Macy: Instagram | TikTok | "The Bit" Card Deck

Check out Spritz Society: Instagram | TikTok | spritzsociety.com

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