You already know you’re allowed to email your clients. But what happens after you send the proposal… and hear nothing?

In this episode, Colie breaks down when to follow up, why follow-up builds trust (not annoyance), and what to say so it doesn’t feel awkward or salesy. She shares how her approach to follow-up has evolved over the years, why “just checking in” emails fall flat, and how using client stories inside follow-ups helps leads actually finish the decision they started.

This episode is a continuation of Stop Being Afraid to Email Your Own Clients and connects directly to the Confidence Loop — closing communication gaps so trust doesn’t leak.

What You’ll Learn in This Episode

1. Why silence after a proposal is unfinished thinking, not rejection
2. When follow-up is appropriate (and expected) — without guessing or spiraling
3. Why “just checking in” emails feel weird (and what to say instead)
4. How to plan follow-ups in advance so they don’t feel needy or emotional
5. Why your follow-up emails should do more than remind someone the offer exists
6. How Colie uses short client stories inside follow-ups to support real decisions
7. When real urgency should be named — and why fake urgency hurts trust

Links & Resources Mentioned

1. Stop Being Afraid to Email Your Own Clients (Ep 279)
2. Episode 108: The Magic of the Follow-Up
3. Email Like You Mean It – 5-Day Done-With-You Client Communication Sprint
4. Kai Davis’ “Magic Email” themagicemail.com

Ready to Stop Overthinking Follow-Up?

Follow-up isn’t about chasing people down.

It’s about closing communication gaps and supporting a decision your client already opened.

If you’re tired of second-guessing what to send, when to send it, and whether you’re being “too much,” join Email Like You Mean It. In five days, you’ll map your full client journey and write every email you need — from inquiry to delivery — with clarity and confidence.

Learn more at coliejames.com/email

Next sprint begins Feb 2nd