What if the biggest factor in whether someone makes a change isn't their current pain? 

Most sales professionals are obsessed with the present. They dig into problems, poke at pain points, and highlight what's broken today. But Dan and Pam reveal what they're missing: human beings don't change because of where they are. They change because of where they're going.

This episode explores future narrative—the art of helping prospects think beyond today's chaos and into tomorrow's clarity. You’ll hear a real client story about navigating internal politics, the psychology of regret minimization, and why sometimes you need to take prospects backwards to move them forward.

If you find value in today's episode, we would love your help.

Breaking Sales is officially in the running for the 2025 People's Choice Podcast Awards. If this show has challenged your thinking or shifted your approach to sales conversations, we'd be honored to have your support.

Just visit www.podcastawards.com between July 1–31 and nominate Breaking Sales in the Business category. Thank you in advance for your support!