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Stop Selling Yourself Short: How to Price and Market Yourself to be a Profitable Photographer with Jenny Cruger and Alison Craig of The Profitable Portrait Society
Between the two of them, Jenny and Allison have decades of experience as luxury photographers. And this year, after being friends and colleagues for much of that time, they’ve finally launched a brand new program together to empower photographers to take control of the business side of their work.
In this episode, Lisa sits down with Jenny and Allison to chat all about what exactly The Profitable Portrait Society is, some of the biggest hurdles they see photographers face over and over again, and how to break through the pricing and marketing mindset issues that keep many photographers unprofitable.
No matter where you are in your photography career, this episode is going to give you some food for thought! Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:29] How Jenny and Allison started working together and how The Profitable Portrait Society was born
[05:38] How to break out of the head-in-the-sand mentality when it comes to your pricing as a photographer
[13:08] Why photographers get lost in “busy work” and how to break out of that cycle
[21:26] What marketing should actually look like for a photographer (hint: it’s not one boosted FB post)
[36:49] How creatives and photographers can avoid burnout while balancing the constant need to market and create content
[49:13] The best business advice Jenny and Allison have received
Tune in to this episode for a little kick in the pants to start running your photography business like a real business!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/stop-selling-yourself-short-how-to-price-and-market-yourself-to-be-a-profitable-photographer-with-jenny-cruger-and-alison-craig-of-the-profitable-portrait-society/
Grab your spot for the 2025 Online Newborn Retreat!
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By Lisa DiGeso, The Milky Way
4.9
7474 ratings
Between the two of them, Jenny and Allison have decades of experience as luxury photographers. And this year, after being friends and colleagues for much of that time, they’ve finally launched a brand new program together to empower photographers to take control of the business side of their work.
In this episode, Lisa sits down with Jenny and Allison to chat all about what exactly The Profitable Portrait Society is, some of the biggest hurdles they see photographers face over and over again, and how to break through the pricing and marketing mindset issues that keep many photographers unprofitable.
No matter where you are in your photography career, this episode is going to give you some food for thought! Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:29] How Jenny and Allison started working together and how The Profitable Portrait Society was born
[05:38] How to break out of the head-in-the-sand mentality when it comes to your pricing as a photographer
[13:08] Why photographers get lost in “busy work” and how to break out of that cycle
[21:26] What marketing should actually look like for a photographer (hint: it’s not one boosted FB post)
[36:49] How creatives and photographers can avoid burnout while balancing the constant need to market and create content
[49:13] The best business advice Jenny and Allison have received
Tune in to this episode for a little kick in the pants to start running your photography business like a real business!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/stop-selling-yourself-short-how-to-price-and-market-yourself-to-be-a-profitable-photographer-with-jenny-cruger-and-alison-craig-of-the-profitable-portrait-society/
Grab your spot for the 2025 Online Newborn Retreat!
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