The Aaron Novello Podcast

Stop Using Empathy on Pre-Foreclosure Calls


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Most agents think empathy is the right move when prospecting distressed homeowners. It isn't. It's why they're hanging up on you.

The moment you mention foreclosure, divorce, or tax delinquency in your opener, the call is already dead. They don't hear concern. They hear an attack. I learned this the hard way working through these lists, and once I stopped leading with the distress reason, everything changed.

Here's what actually works when you're cold calling distressed sellers:

✅ One universal market-condition opener that works across every list type, pre-foreclosures, divorces, tax delinquents, all of it. Stop memorizing five different scripts for five different situations.

✅ The exact follow-up questions that open sellers up after a flat "no", because the money is never in the introduction. It's in what you say after.

✅ How to use a soft "Hail Mary" probe on sellers who won't budge, without triggering the anger that kills most calls before they start.

✅ A pre-foreclosure cold calling script framework built to keep the conversation going, not slam it shut.

✅ Why distressed seller cold calling requires a completely different mindset than working a standard list, and the one shift that makes cold calling these leads actually productive.

✅ Real talk on cash offer calls, tax delinquent lists, and divorce leads, including what to say, what never to say, and how to keep it simple enough to train and delegate.

If your real estate prospecting scripts aren't converting on distressed lists, the problem almost certainly starts in your opener. This fixes it.

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The Aaron Novello PodcastBy Aaron Novello

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