Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.

Learn CTC’s full framework for sourcing and scaling creator content that actually performs through Q4 and beyond. From building evergreen briefs to managing creator timelines, Adrianne walks through the exact checklist, examples, and ad structures her team uses to keep pipelines full, ads optimized, and budgets profitable.

What you’ll learn:

• Why holiday focused UGC is a budget trap

• How to build evergreen creator briefs that scale

• The ideal timeline for sourcing, editing, and launching UGC in Q4

• The one still image format that outperformed every video

• How to repurpose creator content across Meta, TikTok, Pinterest & more

Show Notes: