Sign up to save your podcasts
Or
Share Storyteller Tactics with Steve Rawling
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Storyteller Tactics with Steve Rawling
Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast.
About Steve Rawling
Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM.
Episode Highlights
Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics.
Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes.
What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that …
“Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well.
To learn more, connect with Steve on LinkedIn or go to PipDecks.com.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast.
About Steve Rawling
Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM.
Episode Highlights
Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics.
Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes.
What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that …
“Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well.
To learn more, connect with Steve on LinkedIn or go to PipDecks.com.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
The Knowledge Project
2,698 Listeners
Daily Creative with Todd Henry
518 Listeners
Social Media Marketing Podcast
1,442 Listeners
The StoryBrand Podcast
1,932 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,258 Listeners
10% Happier with Dan Harris
12,754 Listeners
The Diary Of A CEO with Steven Bartlett
8,748 Listeners
The Futur with Chris Do
856 Listeners
Hello Monday with Jessi Hempel
1,018 Listeners
Nudge
175 Listeners
The CMO Podcast
354 Listeners
The Marketing Millennials
154 Listeners
Marketing Against The Grain
361 Listeners
The CEO’s Guide to Marketing
27 Listeners