Matt Trappe recently started a Trail Running lifestyle brand called Auteur Sportif. He writes a brilliant substack (a Matter of Brand) celebrating running brands and their storytelling.

In this episode we celebrate the great brands and enjoy a brainstorm how to make the good ones better.

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Please take this survey for our upcoming app, wylder.

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Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement, anger, happiness, indifference, etc.

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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

VKTRY Insoles - I wear these every run, 20% off.

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands

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