Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today we are diving into the world of social media and its role in promoting your orthodontic practice with our very own social media expert Jordann from Jill Allen & Associates. She will share insights on building a digital presence, tips for creating effective social media strategies, and how to measure success on these platforms. Whether you're a social media novice or looking to refine your strategy, this conversation is packed with practical advice to help your practice thrive online.
 
Let’s get into it!


Summary

In this conversation, Jill and Jordann discuss the critical role of social media in modern business practices, particularly for orthodontists. They explore the necessity of social media, how to get started, defining goals, choosing the right platforms, building a strategy, community engagement, tracking ROI, understanding algorithms, and avoiding common pitfalls. The discussion emphasizes the importance of authenticity, consistency, and adapting to the ever-changing digital landscape.

https://www.practiceresults.com/
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https://www.linkedin.com/in/jilljallen/
https://tiktok.com/@jillallenandassoc


Takeaways

• Social media is essential for business growth.
• Understanding your audience is key to effective marketing.
• Authenticity in social media builds trust with patients.
• Choosing the right platform is crucial for engagement.
• Consistency in posting helps with algorithm favorability.
• Community engagement can drive referrals and trust.
• Tracking metrics is important for measuring success.
• Hiring the right social media manager is vital.
• Avoid common pitfalls by knowing your brand identity.
• Continuous learning is necessary for career advancement.

Chapters

00:00 Introduction to Social Media in Practice
02:46 The Necessity of Social Media for Businesses
06:06 Getting Started with Social Media
09:01 Defining Goals and Authenticity in Social Media
11:58 Choosing the Right Platforms for Your Practice
15:00 Building a Social Media Strategy
17:58 The Importance of Community Engagement
21:06 Tracking Return on Investment in Social Media
23:55 Understanding the Algorithm and Consistency
27:03 Common Pitfalls in Social Media Strategy
30:01 Final Thoughts and Advice


Connect With Our Advertisers

OrthoFi - startmoresmiles.com
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A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

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Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero