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In this episode of The Advanced Selling Podcast, Bryan Neale is joined by the VP of Growth and Marketing at Sendoso, Patricia DuChene, to discuss how intentional gifting can be used as a strategic tool in modern sales. Rather than treating gifts as swag or gimmicks, their conversation reframes gifting as a human-first way to build trust, strengthen relationships, and create influence.

Bryan and Patricia explore why the most effective gifting focuses on people, not just decision-makers, and how timely, personalized gestures tied to real moments can open doors that traditional outreach often cannot. They also break down why active listening should be a measurable sales behavior, and how capturing personal details in the CRM enables more authentic, relevant engagement over time.

The episode also looks at how gifting fits into execution — from prospecting to post-sale adoption — and why treating it as a consistent activity metric, supported by tools like Sendoso, can be a powerful tool for sales teams looking to stand out without pressure or gimmicks.

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