Welcome to episode 1 of a 4-part series, “Business Revamp: Crafting My Post-Maternity Leave Life”

 

Wanna skip the life update? Go right to minute 18:45 for the strategy portion of the episode.

 

Having the right business model is the key to making money while simultaneously prioritizing your family and in this and the next three episodes Meg will be sharing what it’s like coming back to work after maternity leave as well as the strategies that she’s put in place to do so with as minimal work as possible. 

 

In this episode, Meg discusses the challenges and changes she faced when returning to work after maternity leave. She emphasizes the importance of planning offers for both profit and personal life. Meg shares her struggles and decisions during maternity leave and how she prioritizes motherhood while still running her business. 

 

She also talks about developing a business model and considering time availability and work-life balance. In this episode, Meg discusses the pillars of a business model when deciding on offers. She starts by talking about the delivery of offers and emphasizes the importance of considering one's capacity and availability. 

 

Meg then moves on to the marketing of offers, discussing the options of live launching and evergreen funnels. She highlights the benefits of live launching for building awareness and trust with the audience. 

 

Next, Meg explores the profit potential of different delivery methods, suggesting that live coaching allows for higher prices and less volume, while passive methods require lower prices and more volume. 

 

Finally, she advises focusing on one main offer at a time and using upselling and downselling strategies behind the scenes.

 

Biz Resources

 

→Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts

 

→DM me “CLOSE FRIENDS” on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/ 

→Apply for Smart Online Success Accelerator: https://meganyelaney.com/sosa