Strength In Context

As a coach, you spend years chasing a full roster, then one day you get it… and your life turns into chaos. Schultze and Jorge talk about what happens after you "make it". From there, they get tactical: how to build and use program templates without becoming a cookie-cutter coach, how to tag movements by principles instead of muscles, how to time-block your week, and what systems (payments, scheduling, check-ins, SOPs) actually give you your time back.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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Schultze and Jorge break down how to audit a training program with real intent. They cover how to gather context, frame problems correctly, and reverse engineer goals to build better outcomes for clients.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 waitlist now for our only course discount. Sign up at www.pre-script.com/psl1

Schultze and Jorge strip away the hype around breathing and focus on what actually improves performance. They break down CO₂ tolerance, the Bohr effect, and why zone 2 cardio and nasal breathing can enhance recovery and regulation without turning your sessions into a yoga retreat.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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Schultze and Jorge break down the evolution of a coach's career. They share what they wish they'd known starting out, how to prioritize education and networking, and why mentorship, community, and perspective shape long-term success in the fitness industry.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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From goggles at the gym and performative 4 a.m. posts to a one-year "ban list" that would actually improve most people's training, Jorge and Schultze go in. Plus, the one machine every gen-pop gym needs, supplement nostalgia, raising coaching standards, and a closing PSA...don't sleep with your clients.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

PSL1 Registration is now LIVE. Sign up Now At https://www.pre-script.com/psl1

Schultze and Jorge dive into a practical framework for using arm training to fix shoulders and improve performance. They break down rib cage mechanics, scapular motion, and biceps/triceps work. They discuss how curls and extensions can bias or challenge positions you actually need without wrecking your elbows. If you want bigger arms that make your presses, pull-ups, and shoulders better, this is your blueprint.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

PSL1 Registration is now LIVE. Sign up Now At https://www.pre-script.com/psl1

Intro (00:00:00) Dog-dad disaster & crime-scene cleanup (00:00:17) Intrusive thoughts & rock-eating dogs (00:07:10) Training check-ins & current splits (00:08:53) Managing aches: elbows, shoulder, "maybe a hernia" (00:10:05) Rib cage, spine, scap: where to start (00:14:16) Using arm work to restore shoulder function (00:16:00) Frequency done right vs arm-day redundancy (00:19:30) Context across the week (00:32:23) Let arm accessories complement the main lift (00:34:01) Athletes need arm training too (00:38:48) Favourite exercises (00:43:12) Biceps vs triceps: bias and challenge (00:48:10) Progressing positions (00:54:20) Carryover template: (01:00:07)

Nick Ridpath joins Schultze and Jorge to talk breaking into the athlete training space, saying yes to opportunities, and learning on the fly. They dig into starting with GPP when a sport is new, building trust with pros, delivering high-level service and confidence and practical career moves like raising rates to buy back time.

https://www.instagram.com/nickridpath_/

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

PSL1 Registration is now LIVE. Sign up Now At https://www.pre-script.com/psl1

Intro (00:00:00) Nick's path into coaching (00:00:17) COVID shift & garage gym hustle (00:00:55) From HS weight room to 80 athletes (00:02:32) DMV gen pop → back to athletes (00:03:31) What makes coaching high performers different (00:06:14) Reps, skills, and "connect don't network" (00:07:26) Programming a new sport: GPP first (00:14:19) Gen pop vs pros: trust & stakes (00:18:41) Pre-Script journey and standards (00:24:20) Level 1 vs Level 3 coaching takeaways (00:30:36) Finding athletes, buying time & career pivots (00:37:01) Lessons learned and advice for new coaches (00:50:42)

Jorge and Schultze celebrate one year of Strength in Context by diving deep into the ribcage as the foundation of upper body mechanics. They discuss practical applications such as why ribcage position and movement are critical for shoulder health, how narrow vs. wide presentations shape performance, and the role of flexion, rotation, lateral bending, and expansion in unlocking options for pain-free training.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

PSL1 Registration is now LIVE. Sign up Now At https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Start With the Ribcage (00:00:00) One Year of Strength in Context (00:03:08) Consistency and Doing Work Without Expectation (00:05:19) Passion vs. Money in Coaching (00:09:11) Value Without a Sales Pitch (00:12:21) Introducing Ribcage Mechanics (00:16:05) Shoulder Pain and Root Causes (00:23:29) From Elbow Issues Back to the Ribcage (00:26:03) Assessment Strategies for Ribcage Movement (00:29:36) Wide vs. Narrow Presentations (00:31:31) Genetics, Breathing, and Training Age (00:39:01) Favourite Drills for Flexion and Extension (00:41:05) Rotation Strategies and Exercises (00:42:59) Frontal Plane Work and Progressions (00:46:32) Posterior and Anterior Expansion (00:50:38) Unlocking Variability and Options (00:58:01)

Jorge and Schultze dive into diminishing returns, taking clients past plateaus, the gap between substance and attention, and the courage to have your own opinions without turning discourse into combat.

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https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Aging Up (00:00:00)

The "Good Old Days" Are Now (00:01:56)

Value > Fluff (00:07:40)

Mile Deep > Mile Wide (00:10:57)

Past Beginner Gains (00:12:56)

Problem-Driven Deep Dives (00:23:46)

Substance vs Attention (00:27:06)

Have Your Own Opinion (00:36:58)

Better Discourse, Less Bias (00:41:09)

Schultze and Jorge unpack how self-help culture often turns into identity avoidance: constant "evolution" with no roots, habits without values, and productivity theater over real work. They dig into choosing values first, respecting who you are now, shedding identities that no longer fit, and building urgency without worshipping busy.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1

Cold Open (00:00:00)

Gym Weird Encounters & Consent 101 (00:00:17)

The Coffee Enema Story (00:02:31)

The Sketchy Arm-Wrestling "Recruiter" (00:04:45)

Pivot: The Self-Help Machine (00:07:07)

Who Are You Right Now? (00:10:11)

Values vs. Habits & Accountability (00:11:48)

Real Growth Hurts: Shedding Old Identities (00:14:56)

Environment-Driven vs. Self-Driven Change (00:16:32)

Respect the Present Self & Revealed Preferences (00:19:26)

Cognitive Dissonance & "You Have What You Want" (00:26:15)

Urgency, Productivity Myths & Time as Currency (00:33:28)

Tangents: Life Timelines, Travel & Small Joys (00:45:10)

Quiet Mornings, Do Not Disturb & Wrap (00:53:29)