Strength In Context

For our first-ever guest episode, we sit down with Pre-Script coach and global gym owner Jon Bond. With 30+ years in the game, Jon shares what it really takes to build a lasting career—from opening gyms across continents to coaching fighters and navigating burnout, business, and personal health setbacks.

We cover the culture gaps in coaching, why most trainers get stuck, and how doing the job—day in and day out—still matters most.

FREE Exercise Selection Webinar: https://www.pre-script.com/exercise-selection-webinar

https://www.instagram.com/jonbondcoaching/

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Coaching Around the World: UK, Asia, Australia, USA (00:01:05)

What Hong Kong Taught Me About Sales & Perceived Value (00:05:07)

The Cultural Gaps in Coaching Education (00:07:03)

Why California Coaches Struggle to Learn (00:07:51)

Going All In: Freelancing, Fighting, and Financial Freedom (00:13:17)

How Jon Landed a Career-Changing Role in Hong Kong (00:17:27)

The Power of Experience Over Immediate Pay (00:20:06)

What I Look for When Hiring Coaches (00:23:57)

Avoiding Burnout & Planning Your Career Long-Term (00:26:50)

The Line Between Passion, Obsession, and Sustainability (00:33:25)

How Health Challenges Shifted My Training & Mindset (00:47:13)

Preparing for Jiu-Jitsu Worlds in My 50s (00:49:08)

When the Wheels Fell Off: Cancer, Chaos & The Gym That Saved Me (00:54:46)

Why "Doing the Job" Still Wins (01:02:13)

Whether you're dealing with limited equipment, or travel disruptions, your program can still work—if you understand intent. In this episode, Schultze and Jorge dive into intent-based training and how great coaches use adaptability, not just perfect planning, to drive results. From scapular control to fatigue management, from lateral lunges to last-minute regressions, this one's about making the complex simple—and effective.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Travel Stories, Weird Interactions & Coaching Burnout (00:01:37)

Training Clients with Past Trauma (00:05:03)

Customer Service and Personal Space Rants (00:06:28)

How to Train When the Equipment Isn't Available (00:16:07)

The Power of Intent-Based Programming (00:18:09)

Why Muscle-Centric Thinking Falls Short (00:25:31)

Progression and Regression Through Intent (00:31:12)

High-Stakes Coaching On the Fly (00:45:15)

Takeaways for New Coaches and the Prepared Mindset (00:49:06)

Real-Time Problem Solving in Client Sessions (00:51:11)

Adaptability Masterclass (00:56:14)

In this no-BS episode, Schultze and Jorge get real about the highs and lows of building a coaching business from the ground up. From losing clients and financial instability to long hours and zero days off, they break down what it actually takes to succeed in the fitness industry.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Bourbon, Borders, and Bureaucracy (00:00:00) Why Running a Business Isn't All Freedom (00:03:37) Slowing Down vs. Staying Sharp (00:05:06) Working While Traveling Isn't Vacation (00:08:09) Why Most People Don't Understand Coach Life (00:09:43) Using Slow Seasons to Level Up (00:21:05) Losing Clients and Finding Purpose (00:16:22) It's Not About the Money (00:34:07) Having No Plan B (00:41:40) Are You Really on the Grind? (00:50:00) Gratitude and Growth Go Hand in Hand (00:56:05) What Actually Keeps a Coaching Business Alive (01:02:23)

In this episode, Jorge and Schultze cut through the noise and talk about what actually matters when building and scaling a coaching business. Whether you're a new trainer or already have a growing client base, the biggest mistake we see is people focusing on the wrong things—shiny new systems, branding, and "scaling" before they even have a solid foundation.

If you're tired of overcomplicating your business and want to focus on what actually moves the needle, this episode is for you.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

PSL1 Registration is LIVE. Sign Up Now At https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

The Real Problem With Trainers Who Struggle to Get Clients (00:00:00)

What Actually Matters When Starting a Coaching Business (00:05:45)

Why Trainers Overcomplicate Their Business (00:10:30)

Scaling vs. Lateral Moves: Are You Just Spinning Your Wheels? (00:18:15)

The Importance of Fixing Bottlenecks First (00:23:45)

How We Handle Systems and Processes in Our Own Businesses (00:31:20)

The Value of Doing the Work and Learning Through Action (00:39:00)

Practical Strategies to Make Your Business More Efficient (00:47:10)

The #1 Piece of Advice for Coaches Trying to Grow (00:55:45)

We set out to talk about core training—but this conversation went way deeper. In this episode, we dive into the psychology of identity, self-perception, and how the stories we tell ourselves shape our careers, businesses, and personal growth.

From coaching to business to everyday life, we break down the process of becoming who you want to be—by actually doing the thing. Plus, we talk about genetic freaks who are accidentally shredded, the philosophy of self-improvement, and why bodybuilding might be the slowest grind of all time.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the PSL1 Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

The Fatality Sign Paradox (00:00:00)

Are You Really an Entrepreneur? (00:01:20)

The Power of Self-Doubt in Coaching and Business (00:06:32)

Doing vs. Being: What Actually Defines You? (00:12:31)

The Importance of Learning How to Learn (00:24:00)

Curiosity, Creativity, and First Principles Thinking (00:29:20)

Why You Need to Gaslight Yourself Into Success (00:50:49)

Accidental Success and the NFL Genetic Lottery (00:54:33)

Just Do the Thing (00:56:34)

Everyone wants to be stronger, faster, leaner, and bigger—at the same time. But is trying to do it all actually keeping you from making real progress? In this episode, we break down why chasing multiple adaptations at once can stall your results and how to structure your training for long-term success. If you're feeling stuck or struggling to balance multiple training goals, this one's for you.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the PSL1 Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Cold as Balls in Edmonton (00:00:00)

The Reality of Airline Compensation—Would You Take $30K for a Rough Flight? (00:03:04)

COVID, Long Hair, and Bad Haircuts: Our Pandemic Struggles (00:05:19)

The Emotional Attachment to Training Styles (00:26:19)

Why Doing Everything at Once Stalls Your Progress (00:31:05)

Strength, Hypertrophy, and Athleticism—Can You Train Them Together? (00:40:12)

Should Beginners Specialize or Train Everything? (00:53:23)

How to Pick the Right Training Path for You (00:57:01)

In this episode, we break down when (and if) you should train people for free, why pricing yourself right is key, and how experience beats just having "book smarts." We also dive into the balance between sticking to a program and making training enjoyable, plus how exercise selection can make or break your progress. If you're a coach or lifter struggling with programming, pricing, or staying engaged, this one's for you.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the PSL1 Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Is It Ever Okay to Work for Free? (00:06:14)

Getting Your First Coaching Client (00:09:16)

The Fastest Way to Gain Coaching Experience (00:11:07)

How Much Should You Charge as a Coach? (00:14:23)

Confidence in Your Pricing and Sales (00:17:30)

Should You Ever Offer Discounts? (00:23:16)

Dealing with Clients Who Ask for Free Training (00:24:17)

When to Transition to Full-Time Coaching (00:26:06)

How to Keep Training Engaging (00:28:06)

Bored with Your Program? Here's What to Do (00:36:12)

When to Change Exercises vs. Stick It Out (00:41:37)

The Importance of Smart Exercise Selection (00:50:37)

How to Let Clients Go to Failure Safely (00:52:23)

Free Coaching & Training Longevity (00:56:56)

Most people's hips are a mess—and if you're dealing with tightness, pain, or limited mobility, you're not alone. In this episode, we break down why hip dysfunction is so common and what actually needs to be fixed. From understanding pelvic positioning and movement strategies to tackling outdated fitness assessments, we lay out a practical approach to better movement and stronger lifts.

Plus, we dive into how core training, upper body exercises, and even the way you program your workouts can make or break your hip health.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide How We Justify Dumb Purchases (00:02:02) Why School Didn't Teach Us Anything Useful (00:06:17) The Broken System of Personal Training Certifications (00:09:57) Static Posture Assessments Are Useless (00:27:14) Your Hips Suck, and Here's Why (00:31:19) What You're Missing in Hip Training (00:39:15) The #1 Thing Keeping You From Stronger Lifts (00:45:07) Fix Your Hips Without Changing Your Workout (00:48:07) The Real Secret to Better Training (00:52:57)

Most people approach shoulder rehab the wrong way—throwing random exercises at the problem without understanding what actually drives lasting change. In this episode, we break down a working model for the shoulder, covering rib cage positioning, scapular function, and end-range training to help you move better, lift stronger, and stay pain-free.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the PSL1 Opt-In List Now For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Standing Desks and Longevity Myths (00:00:00) Miami, Bocce Ball, and Avoiding the Party Scene (00:01:30) Listener Shoutout: The Isle of Man Chronicles (00:06:04) The Real Problem with Shoulder Pain and Rehab (00:09:32) Why Most Shoulder Warm-Ups Are Useless (00:10:44) The Rib Cage Connection: Fix This First (00:13:02) How Your Posture Impacts Shoulder Mobility (00:16:31) Scapular Control: The Missing Link in Shoulder Training (00:22:11) Why Most People Can't Move Their Scapulas Properly (00:27:50) The Best Exercises to Improve Shoulder Function (00:33:03) How to Train End Ranges for Better Shoulder Health (00:40:25) The High Cable Bicep Curl: More Than Just Arms (00:47:10) How to Program Shoulder Rehab Without Boring Drills (00:52:29) The Real Key to Lasting Shoulder Mobility Gains (00:56:14)

From barefoot bathroom encounters to bizarre locker room behaviors, we dive into the wild and often absurd realities of gym culture. But it's not just laughs—this episode unpacks the importance of professionalism, setting client expectations, and building a strong reputation in the fitness industry.

Whether you're navigating your first clients or scaling your career, we explore how to maintain integrity, keep clients coming back, and seize opportunities. Plus, we tackle the fine line between authenticity and alienating your audience in today's digital landscape.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

Join the PSL1 Opt-In List Now For An Exclusive Discount https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Locker Room Etiquette: Socks First? (00:03:00) Gym Fails: Trainers, Bands, and Bad Physics (00:08:45) How to Carry Yourself Online and In Person (00:14:00) The Importance of Professionalism in Coaching (00:20:00) Social Media Mistakes That Scare Clients Away (00:26:00) Finding Your Voice as a Coach (00:33:00) Building Your Reputation: Why It Matters (00:40:00) Client Retention: Delivering on Promises (00:47:00) The Courage to Start: Getting Through Bad Reps (00:52:00) Luck, Opportunities, and the Power of Reputation (00:57:00) Just Don't Be That Coach (01:00:00)