Strictly Business

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent.

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James Cuthbert, president of Rock the Bells, discusses the company’s growth plans following its successful recent fundraising round of $8 million. The former BET and Coca-Cola marketing executive sees big potential for the legendary hip hop star’s company to craft a media and lifestyle brand that speaks to a multi-generational swath of consumers. Cuthbert discusses the company’s evolution into e-commerce, content production and live experiences and the importance of working to “uplift the culture.”

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Paula Kerger, longtime president of PBS, says pandemic conditions have underscored the importance of PBS and its mission. Kerger discusses how PBS stations partnered with districts to help with remote learning and how the network known for prestige TV is faring in the chase for top content. Separately, Weigel Broadcasting's Neal Sabin tells the backstory of why the company was so early on the multi-cast boom with channels such as Me TV.

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Lyor Cohen started his career as a roadie for Run DMC and went on to head Def Jam Records when it was home to the likes of Jay-Z and DMX. With that experience, followed by a chief executive gig at Warner Music Group through 2012, he helped create the soundtrack that would play an important role in propelling hip-hop music from niche to mainstream to everywhere. Now coming up on 5 years as YouTube’s global head of music, Cohen shares his views on the place of record companies today, including who should be running Def Jam, and offers his thoughts on Rock and Roll Hall of Fame contender LL Cool J, the recent passing of rapper DMX and of Cardi B's "Wet Ass P—."

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The CEO of the popular instructional service discusses the company’s launch in 2015 and how its growth was turbo-charged during lockdown conditions. Rogier details the uphill climb to convince notables such as Dustin Hoffman and Serena Williams to teach the first courses. He offers his wish list for future MasterClass instructors, and the former venture capitalist speaks candidly about the hardest parts of being an entrepreneur. “By nature you’re choosing to do pursue an idea that most people think is impossible,” he says. 

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The CEO of the management-production company behind such series as “Last Week Tonight With John Oliver” and “Breeders” discusses the company’s strategic advantages as an independent outfit with roots in the U.K. and U.S. Kennedy addresses the challenges and opportunities that talent representatives have at a time of enormous change for the industry. “We were a talent management company first — that’s really the DNA of the company,” she says.

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Scripps Co. CEO Adam Symson explains why he doubled down on TV station acquisitions at a time when all eyes are on the transition to streaming media. The leader of the Cincinnati-based media firm with deep roots in mass media discusses the rationale behind the company’s $2.65 billion purchase of Ion Media. He also details how Scripps wound up enlisting Warren Buffett’s Berkshire Hathaway as a partner in the transaction.

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Sam Wick, head of UTA Ventures, discusses the booming marketplace for talent and business partnerships, from startups to equity ventures. Brands are becoming savvy about making connections with celebrities, influencers and creative talent at a time when millennial consumers are increasingly focused on companies with “founder-led stories.” The alumnus of Maker Studios, MySpace and MP3.com also offers thoughts on the media M&A environment and sectors to watch in the coming year. 

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The “Let’s Make a Deal” host talks about his ambition to build a consulting business based on the tenets of comedy improv: active listening, openness to collaboration and the ability to think fast on your feet. Brady, also a regular on “Whose Line Is It Anyway,” sees the “Yes and” philosophy of improv as a framework for helping youths develop self-confidence and critical thinking skills. He draws from his own story to explain why he is working to open youth-focused improv centers in Los Angeles and his hometown of Orlando, Fla. 

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The Sony Music lifer has met more than his share of challenges since assuming the chairmanship in 2019: from making the right hires to see the company’s vision through to banking on talent and not just “hits” to segueing to a subscription-driven business to getting through a global pandemic and responding to the call for social justice -- all this as borders cease to exist in this new global music economy. Bonus: a talk with Grammy-winning mastering engineer Emily Lazar.

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