Walter Hinchman is the CEO and founder of Swolverine. He has multiple fitness certifications, as well as a Masters in Business from the University of Nevada. 

Walter has more than 12 years in the fitness industry, and is currently pursuing his Masters in Human Nutrition And Functional Medicine.

In This Conversation We Discuss:

• [00:43] Intro
• [01:14] A business idea from a personal dilemma
• [02:16] Taking the jump to build a startup business
• [02:42] Giving the actual clinical doses customers expect 
• [03:06] Providing full transparency and labeling
• [04:02] Starting with less but gaining more along the way
• [05:03] Taking calculated risks and strategic investments
• [05:42] Challenges push business owners to persevere
• [06:29] Doing your best for anything and everything
• [06:54] Episode sponsors
• [10:18] You are ought to hustle your way up
• [11:40] Exerting efforts to grow your business
• [12:10] Believing in yourself & knowing success takes time
• [13:15] Content is King, Traffic is God
• [14:22] Regularly releasing content to keep the momentum
• [15:04] Gradual Change, Continuous Efforts
• [16:15] Targeting people already connected with the brand
• [17:11] Optimizing content marketing through SEO 
• [18:09] Get performance supplements from Swolverine

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Scientifically proven performance supplements swolverine.com/
• Follow Walter Hinchman linkedin.com/in/walterhinchman/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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