Success Story with Scott Clary

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In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.

Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.

Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/ZlkzafD4cJ4            

Apple: https://podcasts.apple.com/us/podcast/swish-goswami-ceo-of-trufan-top-20-under-20-6x-entrepreneur/id1484783544?i=1000471615513                  

Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e                  

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

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➡️ About The Guest
 

Matt Gutman is the Chief National Correspondent for ABC News, renowned for his compelling storytelling and in-depth reporting. Based in Los Angeles, Matt’s work reaches millions through broadcasts on “World News Tonight with David Muir,” “20/20,” “Good Morning America,” and "Nightline"

With a career spanning over two decades, Matt has reported from more than 40 countries, covering pivotal events such as the COVID-19 pandemic, the George Floyd protests, and numerous international crises. His dedication to journalism has earned him multiple awards, including an Emmy® for his documentary on the 2017 Las Vegas massacre and a Christopher Award for his coverage of the Thai cave rescue.

Gutman has also openly discussed his struggles with anxiety and panic attacks, offering insight and support to others facing similar challenges, making him not just a respected journalist but also an advocate for mental health awareness.

➡️ Show Links

https://www.instagram.com/mattgutmanabc/     

https://x.com/mattgutmanabc/   

https://www.linkedin.com/in/matt-gutman-a674a220/     

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

My First Million Podcast - https://www.mfmpod.com  

The Growth Gear Podcast - https://www.growthgearpodcast.com

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Miro - https://miro.com/successpod

Porkbun - https://porkbun.com/successstory24

LinkedIn Jobs - https://linkedin.com/excellence

Policygenius - https://www.policygenius.com

➡️ Talking Points

00:00 - Intro

01:55 - First Signs of Panic

04:49 - Panic vs. Stage Fright

11:11 - Personal Panic Stories

14:57 - Why Write About Panic?

22:02 - Panic Becomes a Problem

32:24 - Sponsor: My First Million Podcast

32:56 - Trauma and Panic

35:09 - Coping with a Stressful Job

40:34 - Breathwork and Psychedelics

43:50 - Childhood Trauma's Impact

45:03 - Pharma Solutions for Panic

50:41 - Missing Book Lesson

53:03 - Men's Mental Health Neglect

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  

In this "Lessons" episode, Patrick Bet-David shares insights on adopting an entrepreneurial mindset within organizations, navigating career challenges, and achieving personal and professional growth. Learn from Patrick's experiences and strategies to build a successful and impactful career.

Entrepreneurial Mindset: Understand that being an "intrapreneur" within a company means thinking like an entrepreneur—focusing on growth, innovation, and adding value, regardless of whether you started the company.

Job Security and Growth: Address job loss and career shifts by adopting a proactive approach, seeking opportunities to improve and expand your skill set to remain competitive.

Phases of Financial Freedom: Transition through four key phases—survival, status, freedom, and purpose. Start by securing your basic needs, then focus on achieving financial freedom and ultimately finding and fulfilling your life’s purpose.

Building Value in Organizations: Demonstrate your worth by taking initiatives that contribute to the company's growth. Strive for equity and leadership positions to maximize your impact and financial rewards.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/UIcfPUB4Hes           

Apple: https://podcasts.apple.com/us/podcast/patrick-bet-david-ceo-of-valuetainment-php-agency-4/id1484783544?i=1000471197574                 

Spotify: https://open.spotify.com/episode/01TFbgmQFHRzcEjU6nU6vs?si=995c7212fe164985                 

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

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➡️ About The Guest

Dmitri Alperovitch is a prominent figure in the cybersecurity and geopolitical landscape. As the Co-Founder & former CTO of CrowdStrike (CRWD), a $93 billion cybersecurity giant, he's instrumental in safeguarding the digital world. His expertise doesn't stop there; he's also the Executive Chairman of Silverado Policy Accelerator, shaping national security strategies.

His insights into global power dynamics are highly sought-after, evident in his book, "World on the Brink," and his podcast, "Geopolitics Decanted." His influence is undeniable, serving on the Homeland Security Advisory Council and the Cyber Safety Review Board, and establishing the Alperovitch Institute for Cybersecurity Studies at Johns Hopkins University.

➡️ Show Links

https://www.instagram.com/dalperovitch/   

https://x.com/DAlperovitch/

https://www.linkedin.com/in/dmitrialperovitch/   

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

My First Million Podcast - https://www.mfmpod.com  

The Growth Gear Podcast - https://www.growthgearpodcast.com

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Miro - https://miro.com/successpod

Porkbun - https://porkbun.com/successstory24

LinkedIn Jobs - https://linkedin.com/excellence

Policygenius - https://www.policygenius.com

➡️ Talking Points

00:00 - Intro

02:09 - Cold War with China?

09:22 - From Cybersecurity to Geopolitics

16:46 - Winning Against China

26:57 - Defending Taiwan

35:46 - Sponsor: My First Million Podcast

36:18 - Decoupling with China: Smart or Risky?

45:01 - Chinese Influence by US Culture

49:33 - Pros and Cons of a Cultural War with China

52:15 - The TikTok Threat

55:45 - Xi Jinping vs. High Achievers

59:13 - Doing Business in China

1:05:08 - Lessons Left Out of the Book

1:13:05 - Advice to Younger Self

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  

In this "Lessons" episode, we dive into the innovative strategies that transformed car sales with Glenn Lundy, a motivational speaker and sales expert. Learn how Glenn turned traditional car dealerships into thriving, people-centered enterprises.

Transforming Sales Culture: Glenn Lundy discusses how he revolutionized the car sales industry by prioritizing integrity and creating a mission-driven environment, eliminating the negative stigmas traditionally associated with car dealerships.

Leadership Through the LEADD Framework: Lundy introduces his LEADD framework—Listen, Encourage, Advise, Develop, and Daily—to cultivate a supportive leadership style. This approach focuses on active listening, encouraging positive behaviors, providing guidance, developing team skills, and maintaining consistent practices.

People-First Approach: Learn about Lundy's strategy of putting employees first, customers second, and profits third. By valuing and supporting his team, he ensured higher job satisfaction, superior customer service, and sustainable business growth.

Overcoming Adversity: Lundy shares his personal journey from homelessness to becoming a successful sales leader, emphasizing resilience, self-discovery, and the power of taking responsibility for one's actions.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/Y6mNQsnV14Q        

Apple: https://podcasts.apple.com/us/podcast/glenn-lundy-motivational-speaker-sales-expert-how-to/id1484783544?i=1000536191838              

Spotify: https://open.spotify.com/episode/6BRsHVmKOMLMEeLVpdQ70v?si=0ca8963ccb4b4b35              

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, you'll discover how to turn your network into a high-performance engine for your career.

You'll learn how to spot rising stars before anyone else, assemble a personal board of advisors who've got your back, become the mentor to the mentors, and leverage even the most casual connections for massive opportunity.

This is your playbook for a new era of networking - one that prioritizes strategic relationships, mutual growth, and enduring influence.

➡️ Show Links

https://successstorypodcast.com

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
 

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➡️ About The Guest

Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.

Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.

➡️ Show Links

https://www.instagram.com/cierarogers/  

https://twitter.com/iamcierarogers/  

https://www.linkedin.com/in/ciera-rogers-a2241225/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

My First Million Podcast - https://www.mfmpod.com  

The Growth Gear Podcast - https://www.growthgearpodcast.com

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Miro - https://miro.com/successpod

Porkbun - https://porkbun.com/successstory24

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro

01:49 - What’s an ‘Outsider’?

04:19 - Ciera’s Journey

06:37 - Embracing Entrepreneurship After Failures

13:06 - Birth of ‘BABES’

13:55 - Dangers of Overthinking

15:18 - Quit or Persist?

17:08 - Starting in a Competitive Market

19:53 - Instagram Business in 2024

23:12 - Capturing Attention

24:18 - Selling Confidence

25:22 - Attention-Grabbing Tips

28:35 - Professional Trauma

30:43 - Sponsor: My First Million Podcast

31:40 - Outsider Advantage

32:28 - Niche Domination

43:33 - Toxic Business Practices & Imposter Syndrome

48:21 - Managing Fight or Flight Responses

50:14 - Personal Branding & Book Plans

51:44 - Purpose of Ciera’s Book

56:21 - Connect with Ciera

56:29 - Advice to Younger Self

58:04 - Wisdom for Overcoming Adversity

59:00 - Defining Success

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we're going to embark on a journey into the heart of discomfort. We'll delve into the groundbreaking research of neuroscientist Andrew Huberman, who reveals the hidden power of a brain region called the anterior midcingulate cortex (AMC). You'll discover how this "willpower workout center" grows stronger when you push your limits, and how this growth directly translates to enhanced resilience, focus, and decision-making abilities.

We'll explore Huberman's "Optimal Discomfort Zone" framework, a roadmap for achieving peak performance by balancing challenge and overwhelm. You'll learn how to harness the power of dopamine, the brain's reward system, to fuel your motivation and propel you towards your most ambitious goals. And finally, we'll equip you with actionable strategies and real-world examples to help you embrace discomfort, turn challenges into opportunities, and ultimately unlock your full potential.

➡️ Show Links

https://successstorypodcast.com

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

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➡️ About The Guest
 

Milton ‘Todd’ Ault III is the visionary behind Ault Global Holdings. As the Founder and Executive Chair, Todd has transformed his company into a powerhouse with a diverse portfolio spanning multiple industries. With over 30 years of experience as a Wall Street investor and entrepreneur, he has successfully managed assets worth billions of dollars.

Todd’s journey from modest beginnings to becoming a prominent figure in the financial world is a testament to his resilience and strategic vision. Under his leadership, Ault Global Holdings has achieved remarkable growth, with annual revenues exceeding $500 million.
 

➡️ Show Links

https://www.instagram.com/toddault/

https://twitter.com/toddaultiii/   

https://www.linkedin.com/in/miltontoddault/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

The Ops Authority Podcast - https://theopsauthority.com/podcast/

The Growth Gear Podcast - https://www.growthgearpodcast.com

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Miro - https://miro.com/successpod

Porkbun - https://porkbun.com/successstory24

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro

02:24 - No Days Off

04:45 - Todd's Origin Story

06:53 - Building the Future

09:45 - Private vs. Public

18:28 - Investing: Cutting Through the Noise

25:23 - Public vs. Private Acquisition Strategies

33:30 - Legal Battles & Employee Lawsuits

40:37 - Sponsor: The Ops Authority Podcast

41:22 - Vetting Your Sources

47:41 - Death Threats in Business

52:06 - Todd's Exit Plan & Future Ventures

1:00:12 - High-Level Stress

1:10:33 - Scheduling Worry

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Today, you'll hear me on the Leap Academy Podcast.

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