Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by a long time friend of his in the industry, Hampton Carney, CEO and Owner of Paul Wilmot Communications. To start the show our pair today talk about what a PR Firm like Paul Wilmot Communications really does today, and the value that they bring to the table when dealing with major brands. Ariel asks how Hampton’s personal watch enthusiasm helps him do his job when a lot of PR Firms have no real interest in the space, and how that has made them stick out from the competition. The topic of dealing with a “PR Crisis” and so-called “Horror Stories” from the industry are chatted about between the two, and Hampton talks about a specific case that would be difficult to deal with if it were to happen today. Ariel drops a great theoretical question on what would a “Hamptons Watch Brand” look like if he were to make one today based on everything he has learned about marketing a luxury watch brand, and what other idea he may have as well?

To stay updated with Hampton and Paul Wilmot Communications:

- Website - http://www.paulwilmot.com/

- Instagram @Paulwilmotcomm - https://www.instagram.com/paulwilmotcomm/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. They start the show talking about the nostalgia of the brand for Ariel, Stephane reflects on Maurice Lacroix’s brand history, and what its like being a part of a brand that is a mainstream name. The two dive deep into industry subjects like market research, how you gauge current demand, and create a a new demand for a new product. Ariel asks Stephane about their decision to adjust their catalogue to include more accessible price points, their stance on using quartz movements, and regional preferences that he may see amongst different markets.

To stay updated with Stephane and Maurice Lacroix:

- Website - https://www.mauricelacroix.com/

- Instagram @Mauricelacroix - https://www.instagram.com/mauricelacroix/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by lifestyle journalist Steve Lundin. The pair really dive into modern Watch Journalism during this episode. Touching on such things as how many watch covering journalists make a living doing so today, the integrity of the journalistic industry, and some of the different subject matters Steve has covered in his career. Ariel and Steve talk about the world of Podcasting meeting the Journalism world, the future of media on Web 3.0, and what that means for a lot of media brands going forward. 

To stay updated with Steve:

- Coverage from him on ABTW - https://www.ablogtowatch.com/author/steve-lundin/

- Order his book online - https://www.amazon.com/Manipulator-Private-Life-Public-Relations/dp/0615964559

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This week on Superlative our host Ariel Adams is joined by Steve Lundin, Lifestyle Journalist, brought to you by aBlogtoWatch.

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined live in person by Matthias Breschan, the CEO of Longines. They start the show talking about what Covid showed Matthias about the importance of the internet and the digital space in the watch industry, and how brick and mortar is still important today as well. Ariel and Matthias discuss what it was like for Matthias to step into the CEO role at Longines, the history behind the brand, and what we can expect from Longines going forward with him at the helm.

To stay updated with Matthias and Longines:

- Website - https://www.longines.com/

- Instagram @Longines - https://www.instagram.com/longines/

- Twitter @Longines - https://twitter.com/longines

- YouTube - https://www.youtube.com/user/longineswatches

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by our first father and son duo to appear on the show, Jean-Claude and Pierre Biver. Before they dive into the details of their new watch brand they have launched, “JC Biver”, Jean-Claude talks about how you can’t retire from a passion, and how that passion ultimately brought him back to the watch world after his exit from LVMH. Ariel talks to Pierre about what its like being the son of Jean-Claude, how his passion for watches began, and how he feels about being his son while operating with him inside the company. Jean-Claude dives into the first tasks that are important to do when starting a brand, and Pierre talks about what is important to his generation, and what they are looking for in a brand, when it comes to traditional time pieces. When talking about whether the pieces themselves will be more traditional or futuristic, Jean-Claude mentions how they are going for “The Art of Disruption” and what that means for the brands mission.

To stay updated with Jean-Claude, Pierre, and JC Biver Watches:

- Instagram @jcbiver - https://www.instagram.com/jcbiver/

- Instagram @pierrebiver - https://www.instagram.com/pierrebiver/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Steven Holtzman, Vice Chairman of the Chicago based retailer, C.D. Peacock. The two start the show talking about the challenges people working in the industry might face, and being honest about covering the good and bad sides about it. Ariel asks Steven to talk about the inception of the watch brand he founded, Maîtres du Temps, and the team he assembled to work with. They discuss what his goals with the brand were, and the list of challenges that arose as the company progressed. They both give their opinions on the subsidiary business model working or not working in the best interest for the brands and companies, and talking about the stand-off between brands and retailers with who should be investing into a market. As the show comes to a close Ariel has Steven explain what makes C.D. Peacock unique as a watch retailer, and talks a bit about their location in Chicago celebrating its 185th anniversary.

To stay updated with Steven and C.D. Peacock:

- Instagram @c.d.peacock - https://www.instagram.com/c.d.peacock/

- Website - https://cdpeacock.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Eugene Tutunikov, CEO of Swiss Watch Expo. To start the show Ariel and Eugene talk about enthusiast media coverage in general, and how it impacts the watch industry as a whole when it comes to consumer education and interest into the industry. They dive into issues regarding online watch sales such as the challenge of getting inventory, and the over-saturation points of certain markets. They talk about what companies do and can do with the knowledge of their customers’ buying habits, and the “hyper-popularity” around certain luxury models today. How some consumers are interested in value retention in their watches, and how some are more interested in perceived value retention. Eugene shares with Ariel a bit about their physical location in Atlanta for SwissWatchExpo, and their incredible showroom.

To stay updated with Eugene and SwissWatchExpo:

- Instagram @swisswatchexpo - https://www.instagram.com/swisswatchexpo/

- Website - https://www.swisswatchexpo.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

*AUDIO NOTE* - There was a small issue with the guests mic during this interview, but we wanted to make sure everyone was able to get the great information in this episode, and enjoy the great conversation that Ariel and James had, so we did the best we can with the audio. Thank you for listening through!*

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by James Hendy, General Manager of Authentication at eBay. The two start the show talking about the Authentication that happens at eBay with their current luxury watch sales, and how that benefits the buyer and the seller. Ariel asks how eBay has been able to incorporate the cost of this very thorough process into its business practice. James talks about the beginning of his career working in the traditional auction world, how eBay differs from it, and how it excels where the auction world cannot. The topic of the high level of curation and presentation that happens at auctions comes up in the conversation, and how eBay can learn from the auction world when it comes to those elements. As they speak on expansion a bit, Ariel asks James if he were to look on eBay as he is watch shopping from another country or area of the world, would he see a different inventory of watches? James talks about the newest form of Authentication happening at eBay called “Expert Authentication”, and to end the show Ariel has James share what we can expect from eBay in the future and what they are going to continue to do within the work of Authentication. 

To stay updated with eBay and their Luxury Watch Authenticity Guarantee:

- Instagram @eBaywatches - https://www.instagram.com/ebaywatches/

- Website - https://pages.ebay.com/authenticity-guarantee-watches/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Aaron Sigmond, author of the book “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”. The two start the show talking about how purchasing a luxury watch for many people is a reward they are giving themselves, and the comparison of the amount of Lunar New Year pieces that seem to come out. The two talk about Aaron writing the foreword to Ariels’ book, and companies creating standard or core collections of watches, and limited releases related to special event or occasion. They touch on marketing campaigns by brands today such as Hublot, and they talk specific outliers in other industries such as “Supreme” and the impacts that type of marketing could have in this industry. The two also talk about modern journalism and media coverage today in general, not just the watch industry. In the latter parts of the episode they talk about Aaron’s career as an author, the several watch books he has written and co-authored, and his newest release “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”.

To stay updated with Aaron and his work:

Website - https://aaronsigmondbooks.com/

Instagram - @aaronsigmondbooks - https://www.instagram.com/aaronsigmondbooks/

Newest Book Release - Drive Time Deluxe Edition - https://www.amazon.com/Drive-Time-Deluxe-Automobiles-Motorcycles/dp/0847869466/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Sebastien Chaulmontet, Head of Innovation at Sellita, where they develop more mainstream movements for a large number of brands. They start the show talking about how he came into the industry in a non traditional way, and how having patents played a part in his entry. The two talk about why Sebastien likes working for movement companies as opposed to just watch brands, and how he sees the relationship between watch brands and movement manufacturers going forward. They touch on innovation in the movement industry currently, and the current state of volume and demand. They deconstruct the marketing campaign that Apple did around the launch of the Apple Watch and how that grew interest in the product amongst many demographics, and what the watch industry could learn from observing.  

To stay updated with Sebastien and Sellita:

Website - https://www.sellita.ch/index.php/en/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!