Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.

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> Here’s a glimpse of what you would learn…. 

• Current challenges faced by Amazon sellers, including rising fees and increased competition.
• Impact of inventory placement fees on seller profitability and distribution strategies.
• Recommendations for diversifying sales channels beyond Amazon to mitigate risks.
• Importance of understanding landed costs and managing supply chain expenses.
• Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.
• The role of freight forwarders in optimizing logistics and maintaining control over shipments.
• Emphasis on data-driven marketing strategies for better inventory management and sales performance.
• Opportunities in the wholesale market for expanding reach and customer base.
• The significance of long-term vision and adaptability in e-commerce business strategies.
• The influence of AI tools and proactive customer service on enhancing operational efficiency.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels to Mitigate Risks:

   - Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.

   - Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.

2. Optimize Inventory Management and Fulfillment Strategies:

   - Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.

   - Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.

3. Leverage Technology and Stay Informed on Industry Trends:

   - Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.

   - Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Forceget Supply Chain Logistics
• Amazon FBA
• Shopify
• Google Advertisements
• TikTok Shop
• Walmart
• Amazon Canada
• ChatGPT
• Atomic Habits
• Tiny Habits
• Kian Golzari in LinkedIn
• Tim Jordan in LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

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