Climbing Business Journal Podcasts

Supporting the New Climber's Journey – Megan Cheek


Listen Later

On this episode of the Climbing Business Journal podcast, host John Burgman is joined by Megan Cheek. Megan is the Digital Marketing Manager and Content Strategist for Climbing Collective, which includes the Inner Peaks gyms in North Carolina, Philadelphia Rock Gyms in Pennsylvania, and Hudson Boulders in New York. They talk about what the Climbing Collective is and how several different gyms and gym brands operate within it. From there, they chat about Megan's role as a content strategist and what it means to create content for gyms these days.

John and Megan pinpoint the new Inner Peaks location, which is in the NoDa neighborhood of Charlotte. They discuss the NoDa gym's layout and the focus at the gym on the first-time climber’s journey. To that point, Megan provides some insights on how a gym's layout can help foster the development of a climber, from beginners to longtime members.

General Topics Covered

  • What is the Climbing Collective?
  • Megan’s Role in Marketing
  • Storytelling in Climbing
  • Adapting to Changing Marketing Trends
  • Inner Peaks Noda Design
  • Neurodiversity in Climbing
  • Staff Training on Failure
  • Is the Art of Projecting Lost Indoors?
  • Positive Experiences and Member Retention

    Show Notes

    • @InnerPeaksClimbing
    • @PhilaRockGym
    • @HudsonBoulders
    • Thank you Butora and Rock Gym Pro for your support!

      And thank you Devin Dabney for your music!

      ...more
      View all episodesView all episodes
      Download on the App Store

      Climbing Business Journal PodcastsBy Climbing Business Journal

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      5 ratings


      More shows like Climbing Business Journal Podcasts

      View all
      This American Life by This American Life

      This American Life

      90,836 Listeners

      Radiolab by WNYC Studios

      Radiolab

      43,981 Listeners

      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      32,084 Listeners

      The Enormocast: the climbing podcast by Chris Kalous

      The Enormocast: the climbing podcast

      1,431 Listeners

      The Power Company Climbing Podcast by Plug Tone Audio  |  Power Company Climbing

      The Power Company Climbing Podcast

      427 Listeners

      The Daily by The New York Times

      The Daily

      112,401 Listeners

      The RunOut Podcast by Andrew Bisharat & Chris Kalous

      The RunOut Podcast

      348 Listeners

      Cautionary Tales with Tim Harford by Pushkin Industries

      Cautionary Tales with Tim Harford

      5,136 Listeners

      The Ezra Klein Show by New York Times Opinion

      The Ezra Klein Show

      16,010 Listeners

      Climbing Gold by Duct Tape Then Beer

      Climbing Gold

      875 Listeners

      The Struggle Climbing Show by Ryan Devlin

      The Struggle Climbing Show

      177 Listeners

      Circle Up! by Kyra Condie, Allison Vest

      Circle Up!

      57 Listeners

      The Careless Talk Climbing Podcast by Sam Prior & Aidan Roberts

      The Careless Talk Climbing Podcast

      79 Listeners

      The Testpiece Podcast by Testpiece

      The Testpiece Podcast

      79 Listeners

      That's Not Real Climbing by Jinni Xia

      That's Not Real Climbing

      20 Listeners