Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse.

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Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse.

Surviving (and Thriving) in an AI-First Search World

In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic.

Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world.

If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen.

Three episode takeaways:

• How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators.
• Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success.
• How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews.

Resources:

• MediaWyse
• Advanced SEO Q&A with Casey Markee
• 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee
• Cloudflare
• Raptive
• TopHatRank
• NerdPress
• RankIQ
• Lily Ray
• Semrush
• Ahrefs
• Profound
• Leite's Culinaria
• Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
• Feast AI Buttons
• Healthful Blondie
• Cucina by Elena
• Fit As A Mama Bear
• Google Tests 'Preferred Sources' To Personalize Top Stories In Search
• Platter Talk — Air Fryer Cod
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.