“I thought, ‘Wow, life is short. I’m going to commit to this,’” says Alix Greenberg, Founder of ArtSugar, a curated platform offering chic art and decor founded in 2017. Really, ArtSugar is about community and bringing people together. Based in New York’s West Village, ArtSugar was born of Alix’s love of drawing and art history as well as her devotion to giving back. This solopreneur is a member of the Female Founder Collective, a part of Jewish Week 2019’s 36 Under 36 list, and an alumna of both Project Entrepreneur (a collaboration between Rent the Runway Foundation and UBS) and of VentureCrush.

Top takeaways from today’s episode include:

• Creating a brand ambassador program to spread the word and grow your business
• Utilizing partnerships as a means to getting yourself out there and grow
• Prioritize what’s important, customer service is #1

Quotes

• “I'm a millennial, I built the site for me. If you think about it, why is any of this successful? You feel like there's a need in the market for something that you want as a person for yourself.” (14:02-14:15 | Alix)

• “If you can get someone really strong to help get your brand out there so you can do the back end stuff and be behind the computer because you need to, it's a great luxury to have a publicist. I don't think it's a necessity, but to help get yourself on the map, at least in the beginning stages, it's great.” (29:41-30:02 | Alix)

• “Make sure you have a good support system around you because it's going to be a lot of tears because success doesn't happen overnight. You have to have a lot of faith in yourself.”  (31:24-31:54 | Alix)

Connect with Alix Greenberg:

Instagram | https://www.instagram.com/alixgreenberg/

Instagram | https://www.instagram.com/artsugar.co/

Enter to WIN $500 in American Express Gift Cards:

https://view.flodesk.com/pages/638052311b84e9ea4164f26b

Are you ready to Tackle 2023?  Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year.  Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

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