Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.

With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode.

We also discuss

• the power of building a system for Recommend a Friend, which has contributed to 25% of their customers,
• how their biggest eCommerce market is in the USA,
• and how Ben operates by keeping things simple.

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Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Find out about eDesk here >> https://edesk.com/masterplan

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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