Sustainable Winegrowing

The goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant Science Horticulture Section Cornell AgriTech explains how this group of researchers is using land-based robots to ground truth data from satellites and aerial imaging to create predictive models. The project aims to bring cost effective solutions for disease management, breeding, pruning, and more to farmers of all sizes.

Resources:

• 117: Grapevine Mildew Control with UV Light
• 129: The Efficient Vineyard Project
• 191: CropManage: Improving the Precision of Water and Fertilizer Inputs
• 199: NASA Satellites Detect Grapevine Diseases from Space
• Convolutional Neural Networks for Image-Based High-Throughput Plant Phenotyping: A Review
• Deep Semantic Segmentation for the Quantification of Grape Foliar Diseases in the Vineyard
• Deep Learning-based Autonomous Downy Mildew Detection and Severity Estimations in Vineyards
• NASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agriculture
• Yu Jiang

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Transcript

Craig Macmillan 0:00

Our guest today is Yu Jiang. He is an assistant professor of systems engineering and data analytics in the School of integrative plant science horticulture section at Cornell agritech. Thank you for being on the podcast

Yu Jiang 0:12

Thanks Craig for having me for these podcasts.

Craig Macmillan 0:15

I found out about you, because you're connected to the NASA acres Consortium, which is doing a bunch of really cool stuff for all kinds of crops around the world and winegrapes turning out to be part of it. What is what is NASA acres,

Yu Jiang 0:28

So I got to adopt the some of the official description about a NASA acre so our audience can better understand what's our mission and what's our approach. So NASA acres consortium is commissioned under NASA Applied Sciences program, and brings the value of Earth observation technology down to earth. NASA acres consortium established the march 2023 And then led by Dr. Alissa Witcraft from the University of Maryland. NASA acres is NASA's second consortium devoted to strengthening food security and agriculture, followed by the success of NASA harvest, a global focus a consortium but this time, NASA Acers specifically emphasizes on the US own agriculture land in NASA acres, we bridge the gap from space to farm and adaptation to impact to gather with US farmers, ranchers, and other agri food system decision makers who are charged with addressing the most pressing challenges to sustainable, productive, resilient agriculture now and in the future. to ensure our missions, NASA acres utilize a consortium structure to bring together a geographically, semantically and personally diverse group of agriculture actors, and partners from both public and private sectors collaborated within a model that matches ivory cultures own highly dynamic and diverse needs, and flexible partnerships and rapid actions on tools in NASA acres that will help ensure that a satellite based Earth Observations applications are user driven and free for all the preppers we envision .

Craig Macmillan 2:25

a huge mission. There's a bunch of different technologies that are involved here. And you're involved in a bunch of them. One that I'm particularly curious about was we had a guest on the podcast from Cornell Katie Gold, she was working with hyperspectral imaging and the detection of plant stress, but as a plant disease. And that's the that's the sky. Right? That's the information coming from satellites or whatever. You are the boots on the ground person. Is that right?

Yu Jiang 2:49

Yes, correct. I'm on the ground, I'm doing the groundwork.

Craig Macmillan 2:53

All right, we're literally grounding. So as far as that project goes, I understand that you're using robots and with sensors and artificial intelligence and whatnot to detect and predict disease spread. You tell me more about that.

Yu Jiang 3:09

For my account of a personal program, and the involvement of with NASA acres, you know, project, we bring in new, especially ground robots, we use various internet of of things, sensing network technologies, that we can offer the information as the ground truth matterments that many of these you know satellite or Earth observation data streams can use to try and various models for prediction, or estimation of various things of interest. And disease is definitely one of the biggest things for the ineyard management's currently adding in the future.

Craig Macmillan 3:50

Absolutely. If I understand what this work is on the ground as its ground truthing what the hyperspectral imaging is telling us is that right?

Yu Jiang 4:00

Roughly yes, if you can see there, all the current paradigm of doing remote sensing work. Most of the time, people are really focusing on the modeling, or how we can find the best and model to link or connect the hyperspectral signals collect data from, you know, satellite based or airborne based imagery systems, we use the ground truth data collected by a human on the ground. And these have been proven very successful in the past to produce various models that we are using right now including weather forecast, but with the very rapid and unprecedented climate challenges, and also the induced disease pressures. We are kind of lagging behind with the speed or pace we need to develop new models to tackle these problems. And that's a reason we want the robot to do so so that we can catch up with the disease. This can Have a fashion or progression speed, but also offer new tools for our viewers to use for their management decision making.

Craig Macmillan 5:08

So tell me about the robots, what are the robots doing?

Yu Jiang 5:12

So we developed a customized robot called the phytopathobot short for PPP. So basically phytopathology there's, my colleague, Katie Gold right is a scientist, that who really work on plant disease, and the bot is just the short name for the robots. And we put these two together, and basically just shows we integrated the kind of advantages offered robotic or automation systems with the new AI capability. So this robots can really bring the human experience and intelligence to all the fields that can do for example, if you see scouting recommendation, or some other, you know, checking functions that otherwise currently we have no human resources to do so for every single farm at the present time.

Craig Macmillan 6:06

Right? Is it fair to say that the training part would be described as artificial intelligence? Or should we call it neural network hearing? Or what would be the appropriate technical term for that part of it? Because I have a question about that.

Yu Jiang 6:17

Yeah, I think, broadly speaking, is a part of the artificial intelligence.

Craig Macmillan 6:23

Okay.

Yu Jiang 6:23

And that is more off the AI application for agriculture.

Craig Macmillan 6:28

What's happening is there's cameras then or there's some kind of a, either hyperspectral, or there's something that's getting information that's mounted on the robot, right?

Yu Jiang 6:40

Yes, correct. Our robot is currently equipped in ways both RGB multispectral thermal and the hyperspectral sensors, which many more on the road.

Craig Macmillan 6:52

And then you get readings. And then you know, human, I would assume says yes, this is disease, or yes, this is not. And then over many, many iterations, then the artificial intelligence learns what that is. And then it can be autonomous, you can send it out and it'll find it on its own, identify it on its own.

Yu Jiang 7:14

Yes, so I would see the autonomy is achieved at two levels. First is all the AI system for disease identification and quantification. We have a twin various models, with the expertise from our like, it's 30 plus year career technicians. And now we just a brand Hey, spray into the AI system that we can rely on to detect the disease in the field, specifically for a grape downey and powdery mildews at the moment. But at the same time, we also train the AI systems to guide the robots, autonomously navigating in the vineyard. is much more like the similar technology Tesla or other you know, EV car manufacturers are using for autonomous driving, but now just say, equipped those technologies with this ag robot that can do with autonomous navigation in vanguard in alternative in many of the different fields for agriculture purposes.

Craig Macmillan 8:14

the future of this technology, or the robots gonna continue to be a part of it, or are we going to be at a point where we're relying solely upon the aerial or orbit based imagery?

Yu Jiang 8:26

That's a great question. And I actually want to set up some of the context. information for our audience,

Craig Macmillan 8:33

please.

Yu Jiang 8:33

So yeah, the robots we kind of referred to here, actually those intelligent, you know, agent that can perform certain tasks in your backyard, or do the actual right to do all these operations, like a spring harvesting, you know, picking samples, all these, then when we consider how are we going to strategically and effectively deploy those robots? That's a big question is not a trivial because each robot at the current, you know, time would cost roughly 50,000 to $60,000. I think for many of the large farms, or wineries, the company will be able to afford that. For many of the small to medium sized farms, these can be a barrier for them to adopt the latest digital technology, which I hate, you know, that part as technologist. So one of the possibility is actually linked to the NASA acres project and the mission is a how we can use all sorts of information that can be affordably available to the growers to really use that for decision making. And a while of the concept we propose here is to make a closed loop joint training system that can connect the proximal sensing from the robots and other drone systems, we use the Earth observation data offered by federal agencies such as NASA, so that later all the growers can really enjoy, you know, using a very low cost or affordable platform offered from NASA or NASA acres consortia to make decisions on their individual farms. But largely training, the costs of a training such a model is taking over by large growers, largely, you know, stakeholders and some sort of a, you know, public and research institute that can balance the way or how the disadvantages you know, community can't adopt the latest technology.

Craig Macmillan 10:44

That is fascinating. You mentioned tasks, what kind of tasks are you talking about?

Yu Jiang 10:49

The current account of the PPP robots can do two tasks. First thing is for disease recognition, and the qualification, as I mentioned, for downey, and powerdy, and then now PPP can also generate a map right after the scanning off your vineyard, where those disease really severely infected your plants right now. And we working in progress try to use these PPP derive the map to correlate with the satellite maps or hyperspectral imaging so we can get so we can find which hyperspectral signals gone and correlated with diseases infection on the ground. And this is especially important for crops like grapes because of manual for the disease, or occurred from the bottom of the canopy, or the side of the canopy, where many off of the you know, satellite or Earth observation systems may not easily see at the beginning. But those signals will be embedded in the hyperspectral signatures.

Craig Macmillan 11:55

Got it. Okay. So I could get a map that would allow me to spray pesticide a fungicide very, very targeted way is kind of where we're going with this.

Yu Jiang 12:06

Yes, correct. I'm actually gonna just share some other ongoing effort here. Also, while also my colleague Dr. Devika Daughtrey from plants, Plant Pathology at Cornell agri tech, who identified the use of the UV, as treatment, powdery mildew or Downy Mildew for our grapes. And our account of ongoing efforts is to synchronize that map generated by PPP and the transfer to the UV robots. So now UV robots are gonna rely on that map to apply the UV treatment to balance the power usage and the hopefully to also maximize the contents of the disease spreading in the vineyard.

Craig Macmillan 12:52

That's really exciting. I understand the USDA also has some some role in this technology or related technologies.

Yu Jiang 12:59

Yeah, you ask the actually is a big partner of the whole team, especially for the grape genetics research unit, here in Geneva, New York. And we have a very multidisciplinary team, I will see I can see is from like a plant breeding to genetic to plant pathology now, including myself from engineering and robotics. And we also have about informatics, and we some colleagues from other universities on economy and marketing. So the whole team's efforts is back to a systems engineering approach, I would say. So when we look at the whole production, right, it's not just that, yeah, we have this robot that can do proceed and spray or deliver the UV treatment can solve all these questions. It's just hard to imagine that simple. So then we when we look at the whole agriculture production system, we started with the best plant material. And if we started with the building a candidate or a successful candidate data, usually just to make the rest of the whole production management much easier than ever before.

Craig Macmillan 14:14

Yeah, absolutely.

Yu Jiang 14:15

That's where, you know, all the scientists on the team really excited about how we can breed a new plant materials that have more like a natural resistance to plant the disease or maybe other stresses so that later on the in season management, it can be much more easily, you know, controlled or conducted by the growers. That Castile enable sustainable, you know, agriculture while maximizing the profitability for many of the growers in the future.

Craig Macmillan 14:45

I understand that one of the projects you've worked on had to do with phenotyping. So if I'm reading plants, there's a particular trait that I want and there's a particular expression of that trait that I want, whether it's disease tolerance or drought tolerance or salt tolerance. answer whatever it is, but that aspect of plant breeding is very difficult and takes a long time traditionally, and takes a high level of expertise. What is this idea of high throughput? phenotyping? What's that all about?

Yu Jiang 15:13

If you can have a think about the whole history of plant breeding, all the way you treat the back to mon Tao, we are human phenotyping is the best way, we just go to the field, plant and various plant materials, and just watch their performance in the field and find the best suitable for us. Right? So so then we recognize the traditional breeding, it becomes a numbers game, the more we test, the higher the possibility, we're going to find something, going t obe suitable for us, right? So we say it's a matter of who can email you this account of a traditional breeding way that requires the highest throughput phenotyping. Because the more you testing in the field, the higher the possibility we got to get something successful, and how to evaluate in the field is the biggest question right now. And that's where the high throughput plant phenotyping plays a vital role to address that bottleneck. So instead of for a breeder, to raw, only, you know, hundreds of 1000, you know, testing materials, the now can run, you know, 10,000, or even 100,000 in a year. That's how we hope to speed up the entire breeding cycles.

Craig Macmillan 16:25

So tell me the details of the tech of the details of the so I get some, I breed some plants, I've got some seeds, I'm gonna plant some seeds, right, I've got genetic recombination, now we gotta cross. How does this technology actually play a role? I put a bunch of plants in front of it, or how does it work?

Yu Jiang 16:46

Yep, so So in my understanding, there are actually two different paths ways to use that. One is along the traditional ways, as we just described, basically, we just find the best performancer from the field, right, and the system would just behave like a human in the field, we just find the tallest one, then we just a mirror the height of the plants in the field using the AI system with the robot, or if we want find more disease resistance is more like a what the PPB is helping right now, go to the field check a differente. And though gene all types off with a group of eyes, and then we find the least the infection as the candidate for the next one, right, this is a more like a traditional way. But now the second pathway is even more exciting is through the genetic studies. So once we kind of forget these phenotypes, especially there are differences, we have many different ways now can sequence them to understand their DNA markers and sequences, so that we will be able to work with the bell informaticians, to find which genes are associated with the phenotypic trees have a desire. Okay, so certain genes in my show, okay, the high disease resistance always associated with certain region in your DNA, and that's very likely being the gene or the region really control the resistance right to that particular disease. And if we ran multiple of these experiment, we get more and more as a candidate of Regents, and lead her on instead of keep running the field of trials, which still consume a lot of resources and the timing, because you need to wait until the plants are mature, and, you know, go through the entire season, we can now rely on those genetic, you know, information to identify the next around of a candidate, if the content of those gene regions is very likely, they're gonna have some, you know, resistance to certain disease. And that's another whole pathway, in my opinion, to facilitate the cultivar development in the future.

Craig Macmillan 18:58

And what is the role of AI in that?

Yu Jiang 19:00

So AI, please several rules there. So first, is to help the phenotyping itself, right. So basically, in the past, we sent a large group of it, you know, people go to the field and check the planet, hide diseases, infection, fruit size, you name it. And now we can just use, you know, robots to take images or even our cell phone to take an image. And then the AI will just mimic a human behavior to identify Oh, where the plant is, how tall the plant is, what's the number of leaves within that image or a number of a fruit fruit the size, a little versus, you know, trees and AI definitely now, at least, that being comparable with human performance for many of these tasks. And the other way is actually, to use AI as another tool to make a better prediction of relationship between the phenotypic trees and their genetic variants, right as we discuss for the second impassively is basically made to find that the association between genetic and phenotypic variants, and the AI also now plays a vital role to help us to find those relationships. It goes beyond traditional statistics human developed, and the find many interesting and hidden relationships that are currently statistic based approach cannot find.

Craig Macmillan 20:24

Wow, that's amazing. There's a couple of other things that that I that I was researching you that I noticed that were very, very, like practical right now, today, please, can I have some kind of technologies. One is improving the efficiency of pruning grapevines? And then I think I read this right, using facial recognition, AI technology to recognize powdery mildew infections. I would love to know about those two things, because those are two things that I would if I had it, I would use it today.

Yu Jiang 20:51

For sure. Let's start with the disease part. Yeah, cuz that's just allow what we just discussed why we developed that tool is basically a request actually, from my colleagues from the breeding and genetics slide. Okay. So in the past, my colleague, Dr. Lance Candle-Davison, at the USDA ARS develop a protocol that can use a one centimeter leaf disk as an assay to evaluate the disease progression, on the group leaf tissues, and then later on that can help him as a pathogen geneticists, to find the genes related to the disease resistance to powdery and downy mildews. But the challenge is, in the past, we have to train a bunch of, you know, technicians and the postdocs, even some of the other grad and graduate students at Cornell, to sit in front of a optical microscope and put the sample on our eight turn to like a tax 100x. And then manually identify how the pathogen really grew in the past a couple of days during the experiment, right, and then counted the number of a hyphal, which is a particular organ of the pathogen being grown, right. And then at the end of the day, they turn all these numbers back, and they will be able to run some quantitative genetic analysis, try to find the relationship. And I tried to once to be honest.

Craig Macmillan 22:27

Okay, yeah, I spent a lot of I spent a lot hours with a dissecting scope. So I hear you Isn't that fun?

Yu Jiang 22:34

Well, I want to see, for the first a couple of new samples. Yeah, it's it's a new experience for anyone, right? And if it's like, oh, yeah, I get that. After trial, you know, 10 samples. I'm done today. I don't want to see the front end of the microscope that day. And don't ask me to do this again. Right. It's quite tedious. And as a person, you'll feel fatigued very quickly. Yep. Very quickly, because you need to, to be super concentrated on what are you observing right now? And then also make the columns in your brain? I don't know how I did that. But I did. But after 10 samples, no, no more?

Craig Macmillan 23:16

Yeah. Yeah.

Yu Jiang 23:17

So that's the motivation for us to consider how the AI system can really help us, right? Because basically, what do we want the AI to do is giving you know, an image? Can you tell me? Which part content of the hypho And then tell me how I mean, how many of these hyphos are within that image? That's all right. So it's very much like the facial recognition technology we're using every single day. So our smartphone or maybe other security checking, you know, systems, right? And that just to give us motivation, hey, why not? Let me just build the robot and some of the AI tools that we can automate this whole process. So later on, instead of asking our students to do that very tedious work of observing the dissecting microscope, we will be able to allow them to do more intelligent work, how to find or improve the approval from the genetics, the perspective or the breeding perspective, rather than letting them doing this repeated and boring work. And that's the whole motivation here. And that's a reason why we can't have a proposed out method and that really got some success and to speed up that process. And now, just want to share with you in the past the year 2023 Last group, by using this technology was able to find a 60 more quantitative trait, a low sigh, which you can see there are data that gene regions related to certain, you know, phenotypic traits. And here in this study, that's more for the powdery mildew resistance. just named as single year, his team found 60 More as compare with, we fund probably 40 In the past four decades.

Craig Macmillan 25:08

Wow, wow, that's fantastic. There's so much here. There's so much stuff going on in it, as I have guests on that are working in these areas. It's just is it every day, I'm just learning so much new stuff, but I can't let you go without talking about pruning. I just, I just have to know about that I've I pruned a lot of grape vines personally, and I've trained people and you know, and there's, there's this, well, I'll just break it down for you. Pruning grape vines is an art form. And I don't care what kind of Trellis I don't care what kind of grape, whatever it is. And even if you're mechanized, that you gotta tune this thing up, and you got to collect data, and you got to figure out how this is gonna work. And when you have vines that are being pruned, you're trained, every single time somebody that I've been working with, usually above me was like, do these people really know what they're doing? Because they can't screw it up. Right? So now, is this going to help me? I mean, this is do you have technology? That's gonna help me you? I mean, I need this help.

Yu Jiang 26:02

Yes. Also, simple answer is A Yes, yes. And yes. So we are developing actually, the technology for the broader pruning a system for both apples and grapes as perennial crops, because they do need this type of technology to help based on my personal experience in the past three years, with both the pruning for apples and pruning for grapes, I share your burden Craig, it's not only you, but as an observer, and both the person who did the pruning, okay, using the knives, I have a strong feeling, I don't know what I'm doing.

Craig Macmillan 26:44

Right?

Yu Jiang 26:44

Right, I have a lot of criteria being you know, taught, say you need to find a branch that thick or that long, then you need to cut to certain lengths or just a cut them entirely, so that you can have new shoots coming with more healthy groups and the more productive grooves in the year. But to be honest, and once you get into the field, maybe perhaps the first several you keep that in mind. And then otherwise, oh, yeah, I just feel like these two needs to be cut. Don't ask me why I just feel that way. Right. And this is a kind of shows the non uniformity among the workforce. If I'm a beginner, I have less experience, I gotta be low in my working efficiency, I am going to create more problems, and rather than more success pruning, for the management, and obviously, the more counter for trend and people needs to be you know, pay them more because they have those experiences. So that all comes through the labor shortage issue, then it's just really hard to find those skilled people. So in my group, we kind of develop we are developing new 3d imaging technologies. Oh, wow. Yeah, that can get the very high fidelity of the 3d models of your grape vines and the apple trees in the field. And then once we get to some models, we can extract the skeleton is much more like how human described that, oh, yeah, that's my skin, and then I have to shoes and how they grow. And then we just be able to do that in a granular detail with all the needed information, like what's the diameter, or what's the length for each of these branch. And then due to all we can, based on our predefined the pruning criteria, to decide where are the cutting points, so that either a person or maybe a machine, or maybe a robot in the future, can go to the field directly cut based on the information we already get. Yeah, and the good thing is now with this whole kind of a new approach, instead of based on our existing you know, criteria, we can also form all different sets of criteria to really prune it in whatever way we want because that's a digital system. It won't hurt anything rather than using some of the power from you right? And then we can count off a get a difference you though proven the vineyard to take a look which we better serve our purpose. And we are also working with some offer collaborators try to incorporate to the growth models for grape vine. Try to see with different pruning strategy how the group vine or apple trees gonna grow during the growing season. And how I mean for me differently you know, branch structures and maybe different fruits load and the distribution with a hope you know, if we know this information beforehand, we can let the universe to determine what might be the best strategy we want to do as the you Though time progress to the green season, so do you have much more information in advance? Rather than Oh, yeah, I got it just to do the pruning. But that's the best I can do.

Craig Macmillan 27:15

Right? Right, right. So it sounds like that could be kind of an iterative process, you have a robot go through, and you get your 3d model, and you bring it back. And then you develop an algorithm essentially, that says, Keep this, don't keep this keep this, don't keep this, cut it here, cut it there, then you could execute that. Exactly, basically, to the vine.

Yu Jiang 30:29

Yes. Correct.

Craig Macmillan 30:30

And then you could have it grow. And then you can come back the following year, and say, Okay, well, what happened? And you could refine that model over time.

Yu Jiang 30:39

Yes, correct. That that's exactly the concept called a digital twin. Wow. Yeah, we see is a product actually from NASA, used to use that for you know, making the Mars rovers or the moon rovers, because they need to simulate so many different things before they put the actual manufacturing, right. But now we want to adopt these concepts for agriculture, before we do any of the decision making on pruning or harvesting. We want to see how they progress in the digital world, because it just takes us so minimal cost, and then we can have better understanding which way might be the best, we want to move forward.

Craig Macmillan 31:20

Wow, that's really exciting stuff. This technology is probably still in its infancy, I would guess.

Yu Jiang 31:27

Yes. Correct. I mean, although now we have more and more 3d imaging technologies and even more like a loose AI driven approaches. But it still is early stage, we are having some challenges from the field. So that's a reason we are, working hard to make progress. And I hope to share more things, you know, in the coming years with the audience here and hopefully demonstrated to the grape industry someday.

Craig Macmillan 31:53

Yeah, absolutely. Keep going. We're out of time. But I want to what is it one thing you would recommend to grape growers around this kind of topic, these topics, I guess I should say,

Yu Jiang 32:05

Can I share two actually?

Craig Macmillan 32:07

Please yeah, to is great.

Yu Jiang 32:09

Why I really want to share with with all the growers as we are at the point where many of these digital technologies are being more and more available and affordable. So please keep your eyes and the for example, at Cornell, my extension program focuses on the digital agriculture trials for adoption short for data aims to fill in the gap between you know, the growers and the startup companies who deliver those new da tools for production management, and also tried to offer more knowledge base to our growers, they can learn and better use these tools by themselves. So this is very important, as many of these tools go and just a calming and you don't want to miss the opportunity offer using the best of the tool to shop yourself and make better management. The second thing I also really want to share with our audience here is pleased to share all these exciting lands from digital agriculture to our case, to younger generations who are working in your, you know, vineyard or winery. I'm a strong believer the best investment is always you know, for the future generations. If they got excited if the et buy in all these ideas and put more efforts to start, you know, learn and develop new technologies back to agriculture and the food sectors. I believe we're gonna have a sustainable and resilient agriculture in the future for sure.

Craig Macmillan 33:39

That is fantastic. Where can people find out more about you.

Yu Jiang 33:42

you can check on my labs website is a se a i r dot c a l s dot cornell.edu. I will provide you the link so that you can share with the audience.

Craig Macmillan 33:58

Fantastic. So our guest today with Yun Jiang. He's a system professor of systems engineering and data analytics in the School of integrative plant science the whole crypto section of Cornell agritech thank you so much for being on the podcast. This was really fun.

Yu Jiang 34:13

Thanks so much Craig for having me today and as my priority to share our ongoing efforts and research with the broader audience here for grapes. Thanks, everyone.

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Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watershed through shifting farming practices, restoration and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides.

Resources:

• REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate
• 121: Regenerative Agriculture (Rebroadcast)
• BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative Agriculture
• Blue Point Conservation Science
• California Department of Farming and Agriculture
• Center for Land Based Learning
• Community Alliance with Family Farmers
• Hedgerow Farms
• Kendra Altnow
• Kendra Altnow – Instagram
• Lange Twins Vineyards Hosts Cover Crop and Livestock Grazing Field Day
• Lange Twins
• Lange Twins Winery and Vineyard – Instagram
• Natural Resource Conservation Service
• Paicines Ranch
• Xerces Society

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
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• Vineyard Team – Become a Member

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Transcript

Craig Macmillan 0:00

Our guest today is Kendra Altnow she is sustainability manager at Lange Twins family winery and vineyards and she's a fifth generation. Lange. Welcome to the program.

Kendra Altnow 0:09

Thanks for having me. Glad to be here.

Craig Macmillan 0:11

We want to have you on because you folks there at length twins have been doing some really innovative things around regenerative agriculture. And through a project you're calling project Tara, what is project Tara? What's that all about?

Kendra Altnow 0:25

Well, we kind of have two different definitions, I would say a project Terra one is the concise purpose of project Terra is to increase biodiversity building, enrich the soil and improve our watershed through shifting our farming principles and practices, restoration and conservation, all while building the next generation of land stewards. That's what I like to say is the on paper definition of project Terra. But project Terra means something a little bit different to me, it's our vision coming to life. Like many of us, the health of the planet is a top of mind. And a few years ago, I really wanted to see what we could do as a family to contribute to being part of the very complex solution equally as important passing our land to the next generation healthier than it was passed to us. So I really just started reading and I learned that there are lots of changes that we can make. But we have a unique access to something that a lot of other people don't have. And that's our land. And really, I see that our land gives us the greatest opportunity for change. So we started just digging into what those practices look like. And regenerative farming really was something interesting and something very obtainable for us to do.

Craig Macmillan 1:41

What are some of those practices? Because from what I understand from doing research with what you're up to you, you did certain things 10 years ago, and then you brought in some other elements, and then you tried some other elements. Now you're kind of trying to bring them all together, if I understand correctly, what are some of those elements?

Kendra Altnow 1:55

Yeah, that's exactly what it is. I like to say when people come out and come to the farm for tour, that we've been practicing everything in different vineyards, but not necessarily taking those practicing and what regenerative agriculture calls stacking them. So the components of those are reduction of off farm inputs, livestock integration, maintaining permanent ground cover, conservation or reduction in tillage, creation of habitat, which is one of my favorites, and reducing our reliance on herbicides, fungicides and insecticides. So those were all practices that we have been doing. But we said, hey, can we take those and put them together in one pilot vineyard. And that's really the core of what Project Terra is. And for us, it's not just about doing it on that pilot vineyard, but is building the framework to be able to scale it to the other vineyards within our families holdings.

Craig Macmillan 2:56

You mentioned you were excited about this particular area. And I think it's an interesting one, too. And that's habitat.

Kendra Altnow 3:00

Yes, that's my wheelhouse. I love it.

Craig Macmillan 3:02

Yeah. So tell me about that. How does that play into this project?

Kendra Altnow 3:05

Gosh, it's a huge portion. Biodiversity is really a big element of what we need to do here as farmers in general. When my grandfather was farming, he did edge to edge farming. And that really is you didn't see anything green in those vineyards whatsoever. When my dad and uncle came back in 1974, the ranch that they grew up on really looked different the wildlife that they had enjoyed seen. It wasn't there anymore. But the reason why it wasn't there was because the habitat was gone. Without that biodiversity, there was a shift in the ecosystem. And so with that, is this new recognition that we're approaching ag at that system's level, where we're seeing the farm, not just between the rows or from edge to edge, but everything inclusive.

Craig Macmillan 3:52

So how do you do that? If you like, did you take landlords in production? And then set it aside for habitat? Or did you identify areas that could be habitat and then restored them in some fashion? How did you how did you approach that?

Kendra Altnow 4:05

Yeah, and that's, you know, something we've been doing for a long time is habitat restoration, primarily riparian restoration, our family is here on the Mokelumne river. So that's our watershed, and we have unfarmable areas. But we also have areas that were planted that we have taken out of production just because the quality coming off the vineyard wasn't meeting the standards of the winery. So we we kind of have a multiple approach. Over the years, it was just what we could get done. Recently, we worked with point blue conservation science and we have a conservation plan. And that conservation plan takes a look at all of our land that we farm as a whole and has helped us identify areas where we can make improvements that's not only within the vineyards itself by creating maybe filter strips or wildlife corridors, but also where We have maybe a vernal pool area, and what we can do there. So really enhance what is already happening. So it's a little bit of everything I guess is we've, we've had help. But we also just noticed, oh, that area over there isn't great. Let's put a pollinator habitat in.

Craig Macmillan 5:16

And you've been doing as long as you believe that there is some improvements and some stability from increasing the biodiversity on the land.

Kendra Altnow 5:24

Let me take a step back. Biodiversity has definitely increased here on our farm, just the other day, we saw two Bob Cats hanging out on the bridge by our house, that is nothing I saw in my childhood. So I can definitely tell you that there has been a shift because there are animals and birds that we haven't seen that are coming back to our area, those animals and birds are what we see. And so can you imagine what we can't see? So what we're making the impact on? Who knows, right? I don't I'm not out there every day with a microscope looking. But by these bigger animals being here, I have to say that the other ones are here, too.

Craig Macmillan 6:04

And do you think that leads to a more stable? agro ecosystem?

Kendra Altnow 6:08

Absolutely. 100%

Craig Macmillan 6:10

100%, you had mentioned also things around fungicide, insecticide herbicide reduction. How does that play into what kind of practices and how does that play into the stability of the project overall?

Kendra Altnow 6:20

we just finished reading a book. And there's a lot to be said about soil health, right. And that's a big topic, especially in ag these days, I think that we're a lot better than we have been. That's what sustainability is all about, right? Is continuous improvement, really digging into the health of the soil makes us recognize that maybe there's more we can do. From my perspective, having biodiversity above ground and below ground is only going to help us not just in our vineyard and the production of the wine grapes, but also as a whole for everything around it. I'm not sure if that answered your question. Sometimes my brain goes off in tangents.

Craig Macmillan 6:57

No, I think I think it's the right idea, I think what you're getting at is by looking at things as being integrated, looking at from a system standpoint, where everything affects everything else changes that make over here, make changes over here. And those can be beneficial changes, they don't have to be negative changes, necessarily.

Kendra Altnow 7:12

And I think also, it's such a long term result, right. So it takes a very long time, for us to see the true benefits of what we're doing today. I always say, Gosh, I wish we would have started this, you know, 10 years ago, because then I would feel better about what we're doing. Now you have to have patience. And I think that's been the biggest learning for us or for myself in particular, is that you're not going to change your soil structure or your soil health or anything that has to do with the environment, it takes time. And it takes that dedication. And it's not always the easiest path forward either. So you really have to sit back and realize following that vineyard, for a certain period of time might seem against what we would typically do. But in the long run, it's going to benefit what we're doing, if you understand what I'm saying,

Craig Macmillan 8:09

Yeah, I do I do I change this to soil health improvements. And so structured water holding capacity and things like that. Those do take a long, long, long, long time. But you have to do it if you're gonna get there, you know, and I think what a lot of folks are finding out from the interviews that I'm doing, you know, you may go like, Oh, my God, you know, it's gonna take 10 years, well, 10 years can fly by in terms of like a region, you know, just do it stick to it part of that cover cropping. So you folks have been doing cover cropping for a long time. And I'm guessing that the decisions that you've made in terms of what to plant, where to plant it, maybe even how to plant it, how to terminate it, and probably evolved over time. Can you tell me a little bit about your cover cropping, philosophy management, how that's changed over time?

Kendra Altnow 8:51

So my very simple philosophy is the soil is better served covered period, I believe that not only in our own homes, at home, in our backyards, and our front yards, but also within the vineyard. So that's an aside from how we make our decisions on what cover crops we plant. When it comes to cover crops. I'm sure you know this, they're super complex, there's so many different species out there. And they all are very specific on what you're trying to do for typically the health of your of your land or your soil. So what we always look at first, is the vigor of the vine because we want to ensure that we're not taking away from the growth of the vine and then regional erosion. So those would be like the two starting points for us. And then from there, we combined with the soil type, if we're going to be grazing or not grazing and then the ecological benefits so it's kind of a stacking just in decision making. And then the way we choose what vineyards it goes into, we we across the board, try to get it out. Timing is a big thing for us in all of our Lange Twins family vineyards, except in the vineyards that the mower can't fit down the rows. So it's a very operational decision on that, that side.

Craig Macmillan 10:10

What are some of the variables that you've been trying to manipulate? And what were some of the plant choices that you made to achieve those goals?

Kendra Altnow 10:19

Erosion control is probably our biggest number one cover crop choice that we do or a multiplex this species type, that's something that I would have to ask Chris and Charlie, or even Maria, on our team, they handled the decisions of that. But I'm involved in more of why. So I'm sitting here looking out my window at one of our vineyards, and we have a runoff issue. And so we made, you know, a very spot decision to plant a an erosion control mix, just because it's not planted right now. And we saw two years ago, or, actually, it wasn't two years ago was last winter, it was just gosh, the amount of soil going into the soil was absurd. So what can we do about it? So a lot of it is knowing your land as well, and making the decisions that way?

Craig Macmillan 11:07

So you're using different things in different places. So for some areas, it's all about erosion. Other places, it's about probably water management,

Kendra Altnow 11:14

Or, you know, your nitrogen fixing is a big decision making as well, depending on the vineyards.

Craig Macmillan 11:22

Oh,that reminds me, so I hadn't thought of before, have you been doing any, like pre post testing or control treatment kind of testing, as you do these things

Kendra Altnow 11:30

For cover crops?

Craig Macmillan 11:32

For cover crops or anything else.

Kendra Altnow 11:34

We do a lot. I mean, we do a lot of soil testing, is what we've started doing. And we do that not only just from a short term reason of seeing what's happening right now. But in these areas where we are doing no sustainable ag versus regenerative AG, we have started long term analysis so we can see what really is going to be happening in the vineyard long term with the decisions that we're making today. And does it make sense. So does it make sense for us to do it? Well, maybe it's not making a huge impact on that level, but it will be financially. So there are a lot of tracking that we are doing, because we need to make sure that it makes sense from a sustainability point of view.

Craig Macmillan 12:21

What do you been finding out?

Kendra Altnow 12:22

That's a great question. I It depends. I mean, it really depends on where, and it also depends on what and that's what's so tricky about farming. There isn't a playbook. Right. So what is working on one vineyard isn't necessarily working on another, for example, we have a vermicompost trial going on right now. And it's interesting, we've set it up. And we've done all of the analysis. And what we found is that different phases of the growth of the vineyard, the vermicompost, made a difference. But at the end of the growing season, everything caught up. So it's going to be interesting to see this year, what happens because is there going to be a true difference year after year. And then we'll add in do we add vermicompost again, so what we're trialing right now, which is really fun, is taking our pumice from the winery and feeding it to red worms to see if we can then reapply it out in the vineyards. What we don't know about that is if what is in the vermicompost by the worms, eating our promise is something that is going to benefit the vineyard. So benefit is in the sense of we're closing the loop on our promise, but it may not actually have any value to the soil in the vines themselves over a traditional form of compost feeding. Worms are really fun.

Craig Macmillan 13:45

I'm just gonna ask about that. So you're making worm compost on site?

Kendra Altnow 13:48

No, we're not. So there's a neighbor of ours, my cousin in law found I went out to visit him and I asked him if he would be interested in trial doing a trial with us. And he said, Sure, so we're taking pumice over to him from the winery during crush, and then he is running the trial for us. If it is something that becomes viable for us to do then we would transition it and start it on our own.

Craig Macmillan 14:15

Which reminds me of something else. You are working with a number of collaborators, you're not doing this in a vacuum and we'll transition into grazing was part of that but like what are some of the collaborators here you have your your neighbor, you're obviously working with probably other agencies or other other companies or their specialists who was part of the team here outside of Lange Twins.

Kendra Altnow 14:36

Oh, so many when I started in this role, going back a little bit is I you know, I didn't go to school for farming or winemaking and or sustainability for that matter. And so I took a lot of learning, calling and asking questions. Honestly, some of the organizations I reached out to first I was Point blue conservation science I hopped on, you know, the internet and I started just Googling people and seeing who would be interested in coming out and giving me a hand, they have been awesome because they really have introduced me not only to a whole host of other individuals within the that side of the world. So I would say the habitat side of the world, they did our holistic conservation plan for us. That really is what I would say is my strategic plan on that side of my role. From there, I work with the Center for land based learning their SLEWS program, in particular, the kids from that program come out, and they actually implement some of our projects for us. And that's great, because that really is helping that next generation of land stewards in my mind, hopefully, some of them will come back and want to do this and do it in a fashion that is smart for both themselves and for the environment. NRCS Of course, Xerces, East Bay Mud, calf Valley grazing, hedgerow farms, Megan Phillips, Kelly Melville, you name it, I have like talked to all of them. And really, they have all been instrumental in us putting this together and moving it forward.

Craig Macmillan 16:22

I think it's an excellent transition into grazing.

Kendra Altnow 16:26

Yes, that's fine. I love graze

Craig Macmillan 16:28

you love it. Okay, cool. Well, here we go. If I understood correctly, from some things that I read, you folks are looking at moving into year round grazing. Can you tell me a little bit about the evolution, how it started, how you kind of got into it and how you got to where you're at now and kind of where you see yourself going in the future? Because it sounds like you actually are moving you're not done yet is what it kind of sounds like to me if I understood.

Kendra Altnow 16:51

We're just getting started. Grazing came to us through Charlie's sStar, there were sheep grazing and alfalfa field next to his home vineyard. And he offered the grazer to come into his vineyard for feed. And he said, guys, they did a great job. What do you think? And so we trialed it on 100 acres, and it was great. They came in, they did their job, it was the winter pass, and good to go. We loved what they did. We learned a little bit. And then the following year, it was ramped up big time. So we had a contract raiser come in. And we had probably 2000 to 3000 sheep everywhere, literally everywhere. And that winter was really raining. So it was difficult to get them into the vineyard. Some of them were flooded out. And it was just a challenge all around. And then when the rubber hit the road in the springtime, they got a better contract and left. So we didn't necessarily truth be told, have the best experience the second year. And it was logistically the main reason why. So the third year, we wanted to approach it a little differently. And I was at a young farmers and ranchers dinner and was approached and said, Hey, I had know someone that would love to do vineyard grazing. So great. So we sat down and talked. And what we realized is that what was going to work best for us is for them to be a true extension of our team. So not someone that's just going to come in and then move on to someone else, but someone that is going to be dedicated to working with us, because that is what we found was most important is that we're working together. So I see Valley grazing and Ross Mulrooney as not a separate from length twins, but he is part of length twins in the sense of being our sheep herder, right. So he's the guy, the boots on the ground, moving the sheep, the health of the sheep. And we're just helping direct them in that. And that honestly, if I could give anyone advice, and I know this can't happen for everyone based on size, or lots of other complexities, that has been a saving grace for us, because it's just, he, he knows what we're working towards. And we know what his needs are as well.

Craig Macmillan 19:14

You're working collaboratively. He has needs the sheep have needs you have needs can we find a way to have those things meet that makes a better outcome leads to a better outcome. Without question, yes, it sounds like you started with kind of the traditional, hey, let's get some animals, let's turn them loose. They're gonna go run around and do their thing. Oh, they're done. Now they leave. My experience with grazing is that it can get much more complex than that, and can lead to some even better outcomes when the management becomes a little bit more intensive, which it sounds like you're kind of moving towards is that right?

Kendra Altnow 19:52

Right. I mean for us, our goal is to have four passes a year with the sheep so it's It's a tool for sure. That's how we see this. It's a practice that we're going to implement within the vineyard. That's no different than mowing or herbicide spray, for example. So for us, the number one reason why we started it, there's lots of factors but was for that biodiversity in the soil and the soil microbiome, we know that animals do make a difference. So that was a really big factor. The second factor is back to the herbicides, if we can cut down on that, that's also going to help that soil microbiome third is the fossil fuels. Right. So by employing the sheep in the vineyards and integrating them in, we are cutting on fossil fuel use by all of the tractor passes that we're not doing anymore, etc. Sure, at first, it was like, Yay, winter weed control. This is awesome. But then you start scratching your head and peeling back the layers, you recognize that there's lots of other benefits of having animal integration. I mean, I sometimes they were just going back before my grandfather, right? They had animal integration, they actually had dual crops within their vineyards. And so it's like, we're going back to what we knew our ancestors. And we're applying it today, but in a modern way, with changes, of course, because we're not homesteaders.

Craig Macmillan 21:27

So we're talking, you said four passes. So what, what's the timing? What's the timing of the other grazing passes.

Kendra Altnow 21:34

So the first grazing pass for us starts post harvest. So three weeks after the vineyard has been harvested, we can move in the sheep. And really, this is to clean up weeds, vegetative debris, and the leaves. The second pass is the cover crop and weed management on our rotation. Typically, what ends up happening is why when they're done with the first pass, they're going to go start kind of all over again, right. And so now they're going to the cover crop and weed management. And that is what really this time of the year is. So they're out there mowing the cover crop, or they're really happy sheep, because they have tons of feed and getting the berms, we always focus on the berms. That's really important for us, especially if we're if we're not using any herbicides, it's really important for us to pay attention to the berms. The third pass is cover crop and weed management again, and this is kind of when we have the blind canopy management happening suckering chute hygiene and leaf removal. So it's in that spring where springtime, where there they can get in, they're not going to do a lot of damage, and they're still going to do good. And then the last pass is summer, so forth passes time or weed control. We are using these only and our trellis systems that are high wire. And so the Sheep can't really do that damage, because they can't reach up into the canopy and make a huge impact.

Craig Macmillan 22:57

And that was something that I mean, you you folks may have some experience with this. Maybe too early still, you know, the trend has been towards shorter and shorter, lower, lower trellising for a long time. And it's always been Oh, wine quality is better when the trellis is lower. And then we have these systems here where you will Yeah, but if I train a little bit higher, a little these other benefits that I can get is your winemaking staff getting feedback at this point. Are you seeing anything in terms of the cultural differences between the more traditional trellis and a higher wire trellis.

Kendra Altnow 23:26

I can give you a very specific example. We have single vineyard wines. And on our single vineyard wines, they keep all the lots separate. And we have an older cab vineyard. And then we have a high wire cab vineyard that is a little bit younger. The older one is California sprawl, it was planted in Gosh 1980s. It's our winemakers favorite vineyard. And along comes our River Ranch vineyard. And it's high wire and it is mechanically pruned and it is grazed and very different than what they 38 is. And I'll tell you what, they love that River Ranch cap and made it as a single vineyard wine. And so that to me goes to show that it can work both ways.

Craig Macmillan 24:09

It can work both ways. This is so fascinating. We could just go on forever. But is there one thing regarding kind of your experiences with all of this, all of this integrative stuff, is there one thing that you tell our listeners that you would recommend to them? As far as this goes this area?

Kendra Altnow 24:25

Oh man, I have so many recommendations. That could be like a whole thing on its own.

Craig Macmillan 24:32

You're gonna write a book?

Kendra Altnow 24:34

Probably. So my one recommendation is every little bit helps. And I truly believe that and that is something that you can do not only within your vineyard or your business, but you can do that at home. So my passion came from my family, because we have been farming sustainably in a really big way. However, my practices at home for example, I really got ignited because I saw a picture of all the plastic in the ocean and I had a heart attack. And I knew at that point, I couldn't use plastic bags anymore, for example. And that's a true story. I think that even though everyone around me might not have changed that practice, I know that that little bit does help. Right. So I think that is really important. I think the other important thing, when you're talking about farming, is the mindset shift. Farmers have been farming and doing things the same way for years and years and years. And it really takes forward thinking or openness to be able to change the way you're doing something. Because it's harder, it's harder, not only to train your team, that it's going to be done differently. But now you're using another tool, or introducing something different that hasn't been done before. So there's a learning curve. And when you have 100 million things going on, that one new thing feels like 100 billion pounds. And I think that it's really important that you have a cheerleader, which that's what I am, is the cheerleader to say, Hey, I think that this is really interesting. Do you think that we can implement not all of it at once, but do you think we can handle parts of it. And even that one small step is going to get us to where we want to go. And I would come in very different from, say, Erin and Phillip, my brother and cousin, they've been entrenched in farming for years, I kind of have this outsider's perspective where I don't necessarily know all of the logistical nightmare that might happen. Or I don't know all of the little idiosyncrasies that happen. All I see is this awesome opportunity. And then they bring me back to reality. And then we meet in the middle, and then we implement something. But I think if it was someone that didn't have that, like, I think we could do this, it wouldn't come to the forefront, because we're just so tasked on what we're already doing, and making sure that we're getting it done, that doesn't really give us time to do anything different. And I think that to me, has been the biggest learning. And maybe that the tidbit that I could give others is that be be that cheerleader or somehow find yourself to be that cheerleader for yourself, because it really will make a difference.

Craig Macmillan 27:41

I think that's great. I mean, every every little bit counts and being a cheerleader. Yeah. Sharing your excitement and your successes. I think it's huge.

Kendra Altnow 27:50

Yeah, I mean, it's, it's funny, Craig, between you and I, or if you want to put this out there I you know, I don't have a science background. I don't have a farming background. I don't have anything like that type of background. My background is sociology. And for for me, I just know that we can do better. And we have an opportunity to make positive change. And so I come in with they always call me rainbows and sunshine. Because that's that's like, really, for me, that's what it's about right is, is how can we make a difference, and I dried down I5. And I'm like holy smokes, we are the size of a gnat when it comes to farming in this world. And how to like I sit there and think, wow, I am I'm working hard to make change on my tiny little farm. Just think if we could get this farmer who has 30,000 acres to also make that change. And I think that's where it's at is it's got to start. I see. I mean, we're not small in the sense of tiny, tiny. We're midsize but gosh, there's some big farmers out there. And so sometimes it's like, Am I really making a difference? Like this is on 450 acres right now we could expand it. We're planning on scaling it up. Yeah. Okay, let's forget about those 30,000 acre farmers and that we're only a tiny bit to this very complex issue or complexity that's happening out there. Sure. Yes, let's do this. Because ultimately, it's going to be better for the next generation because they're going to be out there hopefully farming too.

Craig Macmillan 29:25

Yeah. And technology and innovation has its ways of being transmitted. Yes. And being adopted. More broadly. It takes time. And it also takes different systems. It takes different systems and that's one of the things that's intriguing is we've seen things that like you said that we tried things in the past and then we moved away for various reasons. And then you say hey, wait, there's benefits. Let's go back and try this again. Or people say Well, that isn't gonna work on my system because my system is so different. Within time goes by and there's proof of concept and then it well maybe this would work and we see changes all the time being out there as a leader Kendra, I think is part of the part of the solution and you're doing that.

Kendra Altnow 29:59

And I think honestly like what we can do for our farm, and this is what makes regenerative and we could go into that as a whole nother one podcast. But I look at sustainability and regenerative, which is so great about sustainability in my mind is it's not one size fits all, you're making the decisions for your farm based on what you can do in the best possible way. So someone might still fully believe in full tilling and that's all good and great. I'm not judging you, but they might be excellent in water conservation. And we have a lot of room to grow in that right so I like that's what I think is so awesome about farming is that there is no one single way of doing things and there is no right or wrong, but I always believe that there is room for improvement.

Craig Macmillan 30:52

Exactly. Where can people find out more about you?

Kendra Altnow 30:56

Well, Langetwins.com will have information about the family winery and the vineyards and laying twins on Instagram has tidbits about sustainability and if you really want to see all of my lovely day to day posts you can follow me at Kendra underscore Jean nine you get a little bit of sustainability and a lot of benefit family animals.

Craig Macmillan 31:22

That's fantastic. So our guest today has been Kendra Altnow she is sustainability manager at length twins family winery and vineyards and she's a fifth generation Lang. Thanks for being on the podcast has been a really fun conversation. Thanks Kendra.

Kendra Altnow 31:35

Gosh, I hope so you're welcome.

Nearly perfect transcription by https://otter.ai

Have you ever been asked "What's the difference between organic and sustainable?"

Have you seen farming operations that have both certifications?

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

In this Marketing Tip, you'll learn how Certified Organic and sustainable compare, and get some ideas for engaging in a conversation about what your certification means.

Sustainable and Organic Overlap

There is a lot of overlap between the programs.

Both programs are committed to environmental preservation and regeneration through practices that address:

• Biodiversity and Habitat
• Soil Health and Conservation
• Integrated Pest Management
• Water Quality

Why Get Both?

A lot of SIP Certified farmers are also Certified Organic. Even if they're not certified by both, many of their farming practices overlap the programs.

Since many organic practices are sustainable and vice-versa, an operation can attain both certifications without many complications.

When a winegrower gets both Certified Organic and SIP Certified sustainable they demonstrate their commitment to environmental preservation and beyond. It also appeals to eco-conscious consumers who consider both certifications when making purchasing decisions.

How to Explain Sustainability The 3 P's of Sustainability

What makes sustainability unique is that in addition to addressing farming practices, it also looks at the social and economic aspects of the operation.

A good way to remember this is the 3 P's of Sustainability: People, Planet, and Prosperity.

You can tie several practices that your business engages in every day back to the 3 P's:

• People: Community and neighbor communication plans; Health and retirement benefits for employees; Competitive wages; Engaging in charitable gift giving and services.
• Planet: *Integrated Pest Management strategies like cultural, biological, and mechanical control; *Planting cover crops to protect water quality, control erosion, and provide habitat for beneficial insects; Using alternative sources of energy to reduce reliance on fossil fuels.
• Prosperity: Creating and sticking to a budget; Analyzing trends in sales, purchasing, and resource usage; Staying up to date with the latest information and technology; Being aware of upcoming regulations.

* Overlap with Organic.

Tell a Story

Stories make facts more memorable. You can tell your customers that your brand practices social responsibility, but without sharing a specific example of what that looks like, you haven't really told them much!

Next time someone asks you, "What's the difference between organic and sustainable?" try to share a specific sustainable example from the People or Prosperity categories:

The Journey to Net-Zero

3 P's Category: Prosperity

When the team at Center of Effort looked at their energy use, they discovered many areas where they could adjust to be more efficient.

Over time, these changes have compounded to have tremendous energy savings:

· Run their cooling system during off-peak hours.

· Replace a 15-year-old chiller with a newer, more efficient one that allows for selective tank cooling.

· Install a remote-operated quick-draw door in the production room to address insulation losses.

Since making all of these changes, their winery and hospitality areas are now 100% powered by the sun. In fact, they now run net-negative and send generated power back to the grid!

Did you see Center of Effort's Sustainable Story feature in Grape and Wine Magazine?

Tell Your Sustainable Story

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Center of Effort's Sustainable Story feature in Grape and Wine Magazine
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic
• What's your Sustainable Story?

Vineyard Team Programs:

Juan Nevarez Memorial Scholarship - Donate

SIP Certified – Show your care for the people and planet

Sustainable Ag Expo – The premiere winegrowing event of the year

Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace

Vineyard Team – Become a Member

Trying to manage the weeds in your vineyard? John Roncoroni, Weed Science Farm Advisor Emeritus with the University of California Cooperative Extension, Agriculture and Natural Resources covers control practices including biological, mechanical, cultural, chemical, and perhaps in the future, electrocution. Although weeds rarely compete with vines, they can host insect and vertebrate pests and get in the way of pruning crews, increasing labor costs. Listen in for John's number one tip to better manage weeds in your vineyard.

Resources:

• 128: A New Focus on Weed Management (Rebroadcast)
• 26th IPM Seminar #1: Sustainable Weed Management for Vineyards and Vineyard Ponds
• Herbicide-resistant weeds challenge some signature cropping systems (Journal article)
• John Roncoroni
• MAINTAINING LONG-TERM MANAGEMENT: Herbicide-resistant weeds challenge some signature cropping systems
• Post-harvest Weed Control with Napa RCD and John Roncoroni (video)
• Sustainable Winegrowing On-Demand – Western SARE (online courses)
• University of California Integrated Pest Management Integrated Weed Management
• Vineyard Floor Management: Steel in the Field (video)

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member

Get More

Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.

Learn more at www.vineyardteam.org.

Transcript

Craig Macmillan 0:00

Our guest today is John Roncoroni. He is Weed Science Farm advisor emeritus with UC Cooperative Extension, UC Agriculture Natural Resources, and we're going to talk about cultural control of weeds in vineyards today. Thanks for being on the podcast, John.

John Roncoroni 0:13

Now you bet, Creg, thank you for having me.

Craig Macmillan 0:16

We met with we'll start with kind of a basic foundation, what would you say is the definition of cultural weed control? Maybe How does it differ from other forms of weed management?

John Roncoroni 0:25

cultural weed control as part of an integrated pest management program, you know, we have basically cultural mechanical, sometimes they're put together sometimes they're split, we have biological, which is much more important, I think, in insects than it is in weeds. Now, we talk about biological control of weeds just a little bit to show how it fits in with all this too, is that you know, when you see that rust growing on a malba, or cheese weed plant in California, people say, Well, maybe that can control and you can see sometimes it really weakens the weeds. But the one reason that doesn't work here very well as it does in other places is the same reason why we can grow such great grapes and make great wines in California is because it doesn't rain in the summertime, if it rained in the summertime, like it does. In many other areas, that moisture level would stay up and we probably have a better chance of controlling Malba. We do use biological control of weeds in more landscape like range land type at large areas, but really on any kind of agricultural situation where we're looking at control in one spot, it really doesn't work that well. Even with star thistle we be talking about people wanting to put our application of of weevils for start thistle. Well, they're out there, and they're on a larger scale. So that's biological, much more important in entomology than in Weed Science, a chemical control, obviously, the use of chemicals, either conventional or organic chemicals or control. And then we have mechemical or cultural you know, cultural weed control to me is using the utilizing the plants that are there or sheep in areas of the San Joaquin Valley that used to use ducks or geese to pull out Johnson grass rhizomes, yeah, we're utilizing sheep quite a bit more. Now. Of course, mechanical we're looking at when you look at something like a mower, right, a mower is mechanical and cultural because when you mow, you're leaving some plants. So you're mechanically mowing them down. But culturally, you're leaving plant where something like French flower, maybe a blade or or you know, one of the the weed knives are all the different moving wheels, maybe more considered mechanical.

Craig Macmillan 2:30

Let's talk about mechanical a little bit. There was a book I don't know if it's still in print. And it was a SARE book. And it was called steel in the field. And the author's thesis or premise or idea was if you drive around farm country, no matter what the crop is, there's always a graveyard of old implements, just parked just parked there, you know exactly what I'm talking about.

John Roncoroni 2:51

Oh, god. Yeah.

Craig Macmillan 2:54

And his his point was, all of those things were technologies that someone had come up with. And then the individual farmer, probably then made modifications to those for their site for their crop for their soil, then the herbicide era came on. And that wisdom was lost, basically. And the argument was, hey, maybe we can bring that that idea back. And I mean, this goes back to like the 80s, early 90s. It's happening, it's happened. What are some of your favorite technologies in terms of cultivation, mechanical weed control, and some of the limitations, some of the plants that works well with other situations where it doesn't? What's your experience been?

John Roncoroni 3:39

I love talking about that, Creg, is it you know, talking about using mechanical control, and then and then going into chemicals, and now going back, it's almost like I talked to people about chemical control itself. When I started, Roundup wasn't glyphosate was a new thing. And we used it very judiciously. And I tell people, it's almost like, I learned to drive with a stick shift. I had to learn all these other things. Well, after that people learned to drive automatics. Right, because they knew one way to do it. Well, now that we're back to using stick shift, it's a whole lot easier for me, because I remember now people have to read or write. It's, it's the same thing with the mechanical. And when I started a Davis, you know, in the early 80s, we probably first came to work in vineyards in Napa, close to Davis, about 85, 86. And at that point, there was a lot less drip irrigation, a lot more dry farming, and a lot more French plowed. One of the reasons was we didn't have drip irrigation. I mean, we all want deep roots, but you're going to have more shallow roots with drip irrigation. And that was one of the reasons we moved to chemicals away from this big pasture. We always had a blade, right something like to drop a name a Clemens blade, which we all know what that is. It just cuts. You know, one of the problems with that is if the soil is too moist, then it's going to cut and go right back. And there's been a lot of innovation. My colleague Marcela Moretti, a But Oregon State's done a lot of testing with different kinds of machines. You know, one of the things about mechanical or even like mowers is that so few growers have mowers?

Craig Macmillan 5:11

When you say mower? You mean an in row mower?

John Roncoroni 5:13

Yeah, I mean inrow mower. All right. And I'm sorry, I when I talk about weeds in vineyards, because I tell people I've made my whole career out of about three

Craig Macmillan 5:21

Three to six inches.

John Roncoroni 5:24

I have about a foot and a half. Right? Sometimes I'm up to four feet, right. So that's where my whole career is right there. And that we talk about when we talked about what we're doing in the middle is with cover cropping. That's a whole other podcast and probably, I mean, I've done cover crop work over the years with some large IPM grants. I did quite Elmore and some other things. Zalem and Jim McDonald Yeah, no, I'm talking about just under vine we're thinking. Yeah.

Craig Macmillan 5:53

All right we're under vine.

John Roncoroni 5:54

Talk about being a very specific expert - four feet. At the most.

Craig Macmillan 6:01

I got it. I get it.

John Roncoroni 6:02

You know, very few growers are using mowers we have the big bladed mowers and also we'll have a straight trimmer. I was trying to do some string trimmer work, but just using a little weed eater. My old friend, Mike Anderson, who was the superintendent or basically ran the oppo research station said that I could use a string trimmer in one of their vineyards over his dead body. And I was like, you don't want any girdling in those vines. So I know, there's been a lot of apprehension. There are some other kinds of mowers very, very, very few growers have mowers, from what I've just done some surveys, I've done one because you have to go back over and over and over, right? And then everything has been weighed against, well, we can just spray mowers or one, you know, there's several different and I can't remember all the trade names. But you know, there's some of the basic technology. Yes, there's some that do some stirring of the soils, you know, with blades that are perpendicular to the soil, right. So they're, they're stirring it, there's what we used to call and when I worked in bean weed control, Lilla stuns, which are wheels that turn sort of at a 45 degree angle to stir the soil. There's, you know, power driven machines, there's just ones that ride along and there's blades, there's, you know, there are so many, and it really depends on the kind of soil you have, you know, our rocky is sometimes the place where we put grapes are not a place where you could put tomatoes, right in times, shallow soil, hillsides, kind of cultivation, can you can you do cultivation? Can you do light cultivation without getting you know, soil movement? Can you even do it? Is it allowed by, you know, some rules about land use in those areas. So, there's a lot of things that go into mechanical and again, from my perspective, the weeds you have.

Craig Macmillan 7:54

I like this point here, because I think put to put things into kind of a general sense to guide things. We have blades that basically cut just below the surface. So that's cutting off the top of the plant from the bottom of it for certain kinds of plants that will kill it or control it. Then we have things like a French plow, which is a burying it's a true plow. Yeah, it's flipping soil, picking it up and flip flopping it over. Then we have the sturer. So you mentioned that little stun the central lines and other example, sun flowers. That's what they do. Yeah. Yeah. Things like that. My missing one.

John Roncoroni 8:26

mowers.

Craig Macmillan 8:27

mowers, okay. Yeah.

John Roncoroni 8:29

So that, you know, then there are a lot of variations on those combinations. It just amazing for me, and I follow a few of the manufacturers and get to see like on Twitter X, whatever, to see the videos that they're posting on LinkedIn. You know, it's just amazing to me what they're doing and the innovation that's going into those. One of the things that my again my colleague Marcel HomeReady, up at Dr. Moretti up at Oregon State talks about making sure your tractor is big enough for some of these, you know, hydraulic using, right, but one of the things we always used to talk about was, you know, the use of gas well, I know there's a lot more use and we're moving more into electric tractors, and those sorts of things. But when it comes to mechanical, really doing a good job of mechanical weed control with those some of those, you're going to have to have electric or gas you're going to have to have a big tractor. They're not going to be like a you know, a little ATV with a nifty 50 sprayer spraying herbicides right you're gonna need some hefty equipment in a lot of them not always.

Craig Macmillan 9:33

Let's start with weed knife. That's a very popular technology you see it oh yeah all over the place. What are the kinds of weeds that that's good for controlling and under what conditions it doesn't work well and under what kind of conditions does it not work well?

John Roncoroni 9:47

And I don't know the areas and passive as well as I know Napa I was brought a while but I would tell the growers you know, using a weed knife in Carneros you have about four days from when the soil goes from being too wet to being too dry. I have heavy clay soils, it holds moisture and it just. Yeah, exactly. And I'm sure there are areas like that, you know, and it can't, you can successfully cultivate down there, but it's tough, you need the timing, it's so important. If you're going to wet that soil just goes right back with that blade, right you cut through and the roots are able to tell back in, you know, if it's too dry, it's really going to be a rough ride. Because you're not going to go too deep, it's going to work well on some smaller annual weeds, which, you know, a lot of our weeds are, you know, some of the grasses with their net have a root ball sometimes are harder than just a small annual broadleaf plant, you know, you're going to have some problems, especially with something like malware, cheese weed that that grow very large. And depending on when you doing it something like cheese weed is and rye grass and Fillory, while I mentioned them are the first weeds to germinate in the fall. So by the time you get in a little bit later, they may be too big to really do a very good job on.

Craig Macmillan 10:59

Are their soils where we die for it's particularly well?

John Roncoroni 11:03

I would say you know, in less than heavy clay soil and not complete sand, a sandy loam soil, I think that holds some moisture, you know, it was able to get in anything, I think it's not a complete stand or a real heavy clay, they do a nice job, but the weeds can't be too big. And again, it's that timing and you know, with vineyards, it seems to think everything happens at once right time when you may be in having to do some sort of insect spray or mold spray, the same time you should be out there cultivating so just and it takes a while to do a good cultivation job.

Craig Macmillan 11:35

The speed that you're rolling is really important. You want to be slower ride faster.

John Roncoroni 11:40

Well, and Dr. Moretti has done this work there is an optimum speed. If you go too slow, then you really don't do a good job of cutting. If you go too fast, you miss some. And maybe this is where some of the electric AI technology can help. You don't want to cut the vines. Right, so you have this pull away, that keeps the weeds, the weeds will go right next to the vines, which you know can be a problem. We'll be talking about other situations with little vertebrate pets.

Craig Macmillan 12:06

I'm kind of getting astray here a little bit, but I No, no, but I think this is an important question. So choosing what I do and how I do it, we go back to the other technologies, Why care about weeds? Right? Why care about you know, I had I had a vineyard once that had been an oak field. And it was direct planted own rooted sprinkler system that was planted in 1976 I got the vineyard 1993 out of heavy clay soil, and I would irrigate with sprinklers twice a summer, and that oak grass would grow up into the fruit zone up into the canopy. But it would dry out. And it completely choked out everything else I had, I had no other real issues. And we would mow the middles. And I remember people going oh my god, you got all this issue, you need decent herbicide, you think grass out of the middle because the grass is gonna. And like these vines were super vigorous. They were tons of crop. I mean, I had to crop thinner. And so I started asking myself, well, how much competition? Is this really doing? Are there particular weeds that we should see? And you're like, wow, that's gonna be a competitor for water, nutrients and others where we go, No, I don't really want it there. But I'm probably not going to dig my vines.

John Roncoroni 13:13

So Craig, this is the eternal question when it comes to this. And it really depends on where you grow your grapes, right? If your goal is to get 25 tons of grapes, if you're somewhere near Bakersfield won't offend anybody, but they're looking more for tonnage. Right. And I've gotten a lot of flack for using our premium grape situations, we're not always looking for maximum tonnage. Right. And I don't know that the problem with weeds and if you hear me speak about weeds, I rarely have ever talked about direct competition between weeds and grape vines. Now, there are some exceptions, you know, when we were looking at that balance between irrigation and getting the deficit, irrigation, right, getting those maximum flavors into those grapes. So we may be right and a little low with our water in August or September, near the end. And we see that especially, I don't know so much about about I know, part of the areas where we are with the vineyard team there that they gave, we can get these howling north winds, right? Right. And you can in a very short time, you can turn some very great, expensive grapes into really great expensive raisins, right, getting that water in at that time of year. So having any kind of like flu Velen, which is really just covers the whole area of Napa and Sonoma. I know it's moving around some other areas. But you know, people say well, how much water does it use? And my old friend Rhonda Smith used always asked me well, how much water is it used? I go, we don't have crop coefficients for all the crops. It's hard to know which you know which weeds grow, how much water they use. And then the other thing too, is that if we're looking for consistency in a vineyard, and only half the vineyard is covered with that weeds where we're gonna put two too much water in one area and not enough in the other. Isn't that different? So it's competition for that sort of thing. And of course, young vines, right when we have young vines with big weeds and that that oak grass that you had, if you had young vines, you probably wouldn't have to be worried about being a grape grower very long, right?

Craig Macmillan 15:17

You have seen that young, really healthy barley cover crop?

John Roncoroni 15:21

Oh, yeah, it's it's tough for first three years. But like talking about establishments, it's really important, no matter what you do to keep the grapes sort of weed, not weed free, but really keeping the competition down. And then late in the summertime, but the rest of the time. It's other things that I've talked about these, it's one of those things where you ask people, you know, raise their hand if they have this problem. It's 50%. Yes. 50%. No. And that's voles. And I tell people, I thought that when I was in Napa, I think 30% of the growers do weed control strictly for vole protection. Because those nasty little marmots can they can girdle a grape. And I know one vineyard and Carneros they couldn't get in and do some work. Someone told me that one year they lost one in five vines. Wow. And they're not coming back. Right? That's, that's bad. Yeah. So you know, it can be a problem. We found this when we were working with mow and blow technology years ago, looking at cutting cover crop and throwing it on the vine. The Weed control was fantastic. But in my whole time, working in vines from 1985. And, you know, until today, I've never been in a vineyard, except in this trial, where I saw voles running between the rose in the middle of the day. Right, they were just happy there was so many they kind of had to get out just to get a breath of fresh air, they use those tunnels, you know, just runway so that they were protected from that, you know, the birds of prey, which you know, can help. And I people always ask about that. But again, we have that pest and prey cycle that the voles may come in and do a lot of damage, before they get a chance to be taken. And then it depends on what your neighbors doing and how effected the birds are. This is a question that I our new vertebrate pest person, Brianna Martineco in Napa who she took my office, not my place, right. So we we about a weed scientist. And one of the questions I've asked is, you know, how much of an area around the vines? Do we have to keep clean, so that the birds have a chance and the voles stay scared? You know, that's kind of question, you know, especially as an emeritus, you can ask these questions. And, you know, let the new people answer them. You know, the other thing and I've talked about this is in a rare occasion, you know, one of the things that we do you see people, anytime I'm out in the field later in the season, I talked to a grape grower, while we're out there, they're pulling those leaves off so they can get more air movement. Well, if you get some tall weeds like that, you know, the oak grass that was growing, you know, are you going to have restricted air movement? Are you going to have higher moisture content? Is that going to increase your pathogen pressure it can, doesn't always happen. The other thing too is having, you know, high grass can cause in frost prone areas, you know, if you're not getting that radiation from clean soil, and that's in the middle, not so much under the vines, you know, we can have that and sometimes on young vines near the vine itself, getting that reradiation, but again, you know, as I like to tell people, you're not going to have all these situations, and it's not going to be every year, you know, some years you're doing things you may not need to have weed control that year, but you don't know until after that year, you know, and now and I'm not I'm not a pathologist, I'm not an enthramologist, I'm not a viticulturalist I'm a weed scientist. But you know, there's been some indications that some weeds that are growing and some of the we plant and some of that we don't are having a, you know, an increase in pathogen plant pathogens that are moved by certain insects. tikka pirate likes legumes Well, you know, especially in some of our low nitrogen situations, plants that produce their own nitrogen, like Bird Clover really tend to like that situation because they have a, they have a built in advantage by making their own nitrogen. So we can in some vineyards, we can see a high population of bird clover, which may or may not cause an increase in tikka, which could cause an increase in red blotch. So, you know, when you think of weeds just specifically for competition, like when I talked to master gardeners, I say, you know, if you're growing carrot, you know why you do weed control because you want a carrot. But when it comes to a mature, you know, a 10 year old vineyard, really hard to see that weeds are going to compete on an everyday basis like they would with an annual crop, but there are other reasons why we do it. Ease of harvest, and I talked about, you know, in talking with some pruning crews, right, you know, if you have weeds growing in when you're pruning, and I tell people, if you have an area that takes an hour for let's clean, takes a pruning crew an hour to prune, if there's a bunch of weeds that they have to move around and get around, and it takes them an hour and a half. So your labor costs have gone up 50% Yeah, these are the kinds of things that as a weed scientist, I think about I tell people I really want to know two things. And when we're when we're taping this, it's the right time of year. I only know weeds in college. Basketball. So these are the only things I really know. So, you know, and I've had other I've had, you know, some people sit down and say I should have known that you have to worry about, you know, disease pressure, and getting labor contractors. And I just think about weeds.

Craig Macmillan 20:16

And let's go back to another technology that we touched on snow plows, French plow, that's a very old technology. And, you know, we just mentioned that what a plow does is it turns the soil over, so it buries the weed plants, especially when you get into the right time, what conditions are appropriate for using a French plow? What conditions maybe it's not gonna work so great.

John Roncoroni 20:41

French plow, I mean, you know, the USDA says that, you know, doing something like that the soil is never good, and you're going to mess up the microbes, especially if you're working on that lower area. But as far as just from a weed perspective, if you're dry farming, a French blot works fantastic, right? You're not looking for, in fact, you're trying to discourage as many roots at the top as you can. So doing using a French plow when you're dry farming, it's fantastic. We don't have you know, a lot of dry farms where we are looking at trying to have more consistent harvest and looking at consistent income, where you know, dry farming were at, at the will of the of the weather, that's another talk for another day with people who are doing marketing and know viticulture are better than I do. But see, I've seen more French plows as people have gone back to mechanical in the last few years, and I have in the past think there's a lot more viable options, when you're actually looking at doing some drip irrigation, then they're just by number a lot more viable options. Just by new having new machines coming out then the French plow but I was a dry farmer, my weed control would be French plow under the vines and disk in the middle because everything's you know, maybe having a little cover crop to get more penetration. But, you know, the farther north I lived, the more water penetration I would have. So I'd get more rain.

Craig Macmillan 22:00

So let's talk about drip irrigated vineyards. And you mentioned there's a suite of technologies, some are new, some are old, what are some of those technologies that have worked well in a drip irrigated vineyard?

John Roncoroni 22:12

When I got to Napa in 2007, sustainable at that point meant post emergent only and for those kind of funny now is roundup on the right no preemergent no cultivation and we were drip irrigating, we were keeping those roots at the top so we can drip irrigate. So that's where a lot of that came from. Now, you know, using something like a blade using a little Dustin with those moving things, anything that's sort of like you don't want routine, right? Again, I don't I'm not a vitaculturalist. But roots at the very top are not great, right, you're not probably irrigating correctly, if you're getting a lot of roots at the top, but you don't want to get too deep, where you're getting some of those main roots with cultivation. You know, that's one of the reasons that we do have drip irrigation. At that level. You know, I've talked to people who weren't using cultivation and ask them why their drip irrigation lines weren't closer to the soil so they're gonna have less evaporation. One of the things that we get into with grape growing or anything is that you do things because you've always done them that way, we are cultivating that we do need to keep that drip irrigation at at a higher at a high level. But I think any of those anything that's not just completely disrupting the soil. One of the things that I would like to see with with mechanical like a blade is using some electric eye, AI technologies to get closer to the vines. But right now we have to really, you know, it's all mechanical, right? If we can have these machines down in Salinas, that are taking weeds out from in between lettuce, we don't have to be nearly that technological, to get weeds right around the vine without hurting them. And we have a little bit more leeway with the vine than we do with lettuce. Even though you lose a lettuce plant here or there. You're okay. You don't want to lose too many vines. You know, I think that that's where one of the reasons that we could use more technology. One of the things again, my doctor Moretti up at Oregon State and also lenses masky. Back in Cornell, who they were both at Davis at the same time, Lynn as a postdoc, and, and Marcelo as a as a graduate student, they're working with electrocution of weeds, I think it's what they call it. And it's not just burning them off, like you would use electric light with a flamer. It actually sends electricity down into the roots. So it's, he's working on it mostly in blueberries. But the technology I just I saw his presentation at the Western society Weed Science meeting just a couple of weeks ago in Denver. It's an interesting technology. If you're like having a transformer on the back of your tractor. It's pretty cool.

Craig Macmillan 24:35

There's a there's a lot of potential here in the future for improving what we're doing now.

John Roncoroni 24:40

Oh, yeah. And I don't know how like electric is going to fit into this. But and this is the problem. We ran into herbicides. Anytime you use one technology over and over and over and over and over, you're going to choose for weeds. If you constantly mow under the vines or anywhere, right without some soil disturbance or application of herbicide, something Like Melva, low growing weeds, they'll adapt, right nature will find a way. So the biggest thing we have to do is whatever we do just don't do it all the time. That it's the right message. One of the things that I think we want to talk about was under vine cover crop. It is something for me, I've been trying to push under vine cover cropping for so long. And the problem is, is that because the seeds are expensive, I tell people that one of the one of the plants that I pushed, just because I liked the way it worked, and what I've seen is Zorro fescue. That's a brand name, it's it's rat tail fescue, you see it growing as a weed a lot of places, one of the things I like about it is that about the time we start irrigating, it's dead, it's the nest, and you can discover you can turn it over, because once it's gone to seed, you can mow it all those things. It's a it's a self receding cover crop problem is that because the seeds are fairly expensive, we planted at about eight to 10 pounds per acre and sometimes mixed with Blendo broam, which grows a little higher and stays a little greener longer than I like, because it can be some competition for water. But that's oftentimes keeps it down. But the problem is, is that first of all, how do we get it on the vines, I find people putting it out by hand, because we haven't adapted for the cedar under the vine. Second of all, it starts to reseed itself at a fairly high rate, sometimes 50 or 100 pounds the next year and the third year. So I tell people, if you can't give me three years to make it look good, then let's not start because oftentimes, you know, we started and it looks like it's not doing a very good job the first year, and it doesn't look very good. And some people who don't ask people who make decisions about vineyards who maybe work other places, then the vineyard don't like the way it looks. Right? Right, and we move to something else and they end up spraying it out or cultivating it out.

Craig Macmillan 26:55

Then this is an example of modifying the environment to address this problem and modifications to the environment take time.

Speaker 1 27:03

And this is what intrigues me about regenerative agriculture. I know this is a whole nother subject for someone who probably but as a we, as a plant biologist, and ecologist, you know, actually choosing plants that we want to be there without causing problems. Again, the voles, the legumes with maybe some other virus problems can be, but I think choosing these plants is going to be so important. But you know, it's interesting, I had someone call me and they wanted to start using regenerative agriculture. And I told them, you know, your first three years are going to be really hard I go, you have to choose the right plants, you're going to probably maybe even have some reduced yields. And they said, Well, why John, because my friend has been doing it 25 years, and he's doing great, because his soil knows what to do. So anytime we make that transition and transitioning to this under vine cover cropping. And there has been places in the past where we've tried to use a listen. But listen, because of insects and some other things. The problem with alyssum is after about three or four years, it gets to be about four feet thick. It's one of these things, it's good for a while, but after it kind of takes over, it can cause some holding in moisture and doing some other things. I mean, some people again, depending on how fertile your soil is, you know, some places it may not be a problem, but we have to look at it on a vineyard by vineyard scale. And that's been the thing about herbicides is you don't have to think about the basically the vineyard by vineyard,

Craig Macmillan 28:24

We're basically at a time but don't ask your boys. Is there one particular thing that you would say to grape growers on this topic of let's just say mechanical?

John Roncoroni 28:34

On the whole subject of weeds, Craig, I just want to say that they need to know their weeds better. Right? I know it sounds like I always have a chip on my shoulder. And now that we have to right thing about glyphosate is they really didn't have to think about didn't have to think about their weeds. So there's there's two things I want to know we're almost out of time, but we are out of time. But there's two things I want to say about this real quickly. And I know it's mechanical, but those people who are still using chemicals, they could do a better job. Right new nozzle shielding timing, think more about put as much time and effort into thinking about the weeds as you do about insects and pathogens. Know your plants. Don't just say I'm going to do this. It doesn't matter what the weeds are, know your weeds, know their biology. Know the timing, no matter what kind of control you're doing. And then once you do, get the best tool, like if you are still spraying in certain situations in certain vineyards, use new drip reducing nozzles, use shielded sprayers when you do mechanical, you know, don't just get that old thing that like you said, that's been sitting out in the back, right? Look at the kind of machine that you want to use what we do have, I think when it comes to weed control, the whole industry could do a much better job. Okay, one of the things that I put a slide up one time and I said look, I understand pathogens first and then insects, and then weeds and someone got up and corrected me and they said John, that's wrong. I said Oh really? They go? Yeah, it's pathogens, insects, fertilizers and weeds. Right so weeds and when it comes to weeds being third weeds are not just third weeds or a distant third. They only think for me about all the cons Diversity that's happened is that people have to think about weeds again, they have to go back to knowing what we knew before that before they all started using chemicals.

Craig Macmillan 30:07

So that makes a lot of sense. Yeah. Our guest today has been John Ron crony. He is Weed Science firm advisor emeritus with UC Cooperative Extension, UC Agriculture Natural Resources. I followed you from afar for a long time. And I'm very excited to get you on the podcast. This has been a great conversation. Yeah, there's so much more to talk about, and I'm sure that we will, we will reconvene at some point.

Nearly perfect transcription by https://otter.ai

Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in.

This week's Marketing Tip tells the Sustainable Story of how Oso Libre demonstrates tremendous Social Responsibility through the Por Vida Foundation.

Supporting 4 Worthy Causes

Oso Libre's founders, Chris and Linda, started the Por Vida Foundation in 2011 to support causes that are near and dear to their hearts.

By using funding streams from multiple winery activities, they support:

• Veteran service groups
• Women's cancer research
• Animal support groups
• Children and family support groups

This means that Oso Libre's guests and customers are giving back to these deserving causes, too!

The proceeds from many weekend tasting fees and private events at Oso Libre are turned into charitable donations through the Por Vida Foundation.

In the tasting room, the Votive Candle Offering welcomes visitors to light a candle and use the offering box to support these causes.

Proceeds from sales of their Solera wine bottles are also donated. This is a special blend that the winery makes every year. It is treated like a growler at a brewery: Members can bring their empty bottle back to the winery to have it filled with the latest vintage.

Their foundation is a tool to help them give back and inspire their supporters to join in the good feeling of philanthropy.

Tell Your Sustainable Story

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Story | Print
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Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
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• Vineyard Team – Become a Member

In the 1880s, Pierce's disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the future thanks to new varieties. Adam Tolmach, owner of Ojai Vineyard, planted four of these new varieties as a field trial on a plot of land where Pierce's disease wiped out his grapes in 1995.

Pierce's disease is a bacterium spread by insects, typically a sharpshooter. One bite and the vine dies within two to three years. To develop resistant varieties, Andy Walker of the University of California at Davis crossed the European grape Vitis vinifera with Vitis arizonica. 20 years later, commercial growers have access to three red and two white varieties.

Listen in to learn how Tolmach's experiment is a success both in the vineyard and with customers. Plus get tasting notes for the new varieties.

Resources:

• REGISTER: The Ins & Outs of Developing a New Vineyard Site
• 89: New Pierce's Disease Vaccine (podcast)
• 137: The Pierce's Disease and Glassy-winged Sharpshooter Board
• 2021 Pierce's Disease Research Symposium session recordings
• Anita Oberholster, UC Davis Viticulture and Enology Webpage
• Office Hours with Dave and Anita, Episode 11: Pierce's Disease Resistant Winegrape Varieties
• Ojai Vineyard
• Pierce's Disease resistant winegrape varieties overview
• UC breeds wine vines resistant to Pierce's disease
• UC Davis releases 5 grape varieties resistant to Pierce's disease

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member

Get More

Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.

Learn more at www.vineyardteam.org.

Transcript

Craig Macmillan 0:00

Our guest today is Adam Tolmach owner and winemaker of Ojai vineyard. Thanks for being on the podcast, Adam.

Adam Tolmach 0:06

It's my pleasure, Creg. Great to be here.

Craig Macmillan 0:09

I want to give a little background. Before we get into our main topic. We're gonna be talking about Pierce disease resistant grape vines today, but I think your location has a lot to do with how this came about. I don't think it's an overstatement to say that you are a pioneer and innovator and quite frankly, legend in the history of the Central Coast. And one of the pioneering things that you did was you planted a vineyard in Ojai, California, why Ojai? And what is the what's the environment, like, you know, hi.

Adam Tolmach 0:33

Ojai because in 1933, my grandfather bought a piece of property in Ojai while I grew up in Oxnard, we, you know, on weekends, we'd come up here and chase lizards and snakes and stuff like that. And so I'm pretty familiar with the area and then I lived in Ohio for a few years after I finished studying at UC Davis getting a basically a viticulture degree. I came down here and and ran a truck farming operation, we grew vegetables and sold sold them in a roadside stand. And after doing that for two years, I made $4,500 After two years of worth worth of work. So I had said well maybe I should try to get a job in my my field. So my second job in the field was was working at at Zaca Mesa, 79 and 80. And then so as far as the place to plant grapes, you know, that's the reason we're in Ojai because we the family owns property.

Craig Macmillan 1:30

What is the environment like in Ojai? Because I think it's a little bit different than many grape growing regions.

Adam Tolmach 1:34

Yeah, you know, it's actually not that different than I would say the east side of the Santa Ynez Valley like the happy Canyon area or you know, or Paso Robles. Really as far as climatic goes. thing that's a little bit different about Ojai is the wintertime lows aren't as low as they are up in the Santa Ynez Valley or up in Paso. And that's that's a big deal, especially when it comes to Pierce's disease.

Craig Macmillan 2:01

That's where we're gonna go next. When you planted, were there things that you were expecting? And then were there things that came out that were unexpected? And then thinking maybe Pierce's disease is one of those?

Adam Tolmach 2:11

Well, yeah, certainly was, you know, as I've started, you know, pretty ignorant. As young people tend to be, I knew that there was a history of winemaking and grape growing in Ojai, which pretty much died off with prohibition. Actually, after Prohibition, there was a good sized Zinfandel vineyard that ended up being buried in the bottom of Lake Casitas. That sort of what I knew a little bit about grapes. And I didn't really realize it. Pierce's disease also worked into all that that, you know, you plant a vineyard around here, and it's pretty difficult to keep them alive for the long term.

Craig Macmillan 2:48

Just cover the bases. What is Pearson's disease?

Adam Tolmach 2:51

It was originally discovered in Anaheim, California, you know, back in the I believe it's 1880s or so there were 10s of 1000s of acres of grapes in that area 10 or 20 or 30 years out. In fact, it was a much bigger growing area than, than say Napa, up north was for for grapes. And those vines all died. And at the time, it was called Anaheim's disease. Yeah. And so later on, Mr. Pierce, I think, discovered a little bit about the disease. And what we know today is that it's a bacterium that is spread by an insect, typically from a sharpshooter. But there are other insects that also spread this disease. In our case, we're not too far from a river habitat, a riparian habitat, these bugs like lush, green growing areas, and they live in the river bottom, all they have to do is get blown by the wind up to our place. If the insect is carrying this bacterium, it just takes one bite. And then within two or three years, the vine dies because basically the bacteria clog up the water conductive tissues.

Craig Macmillan 3:59

Exactly. When you were first addressing this problem. What kinds of management things did you do to try to manage this?

Adam Tolmach 4:06

Well, we didn't back then. And as we are now we're reasonably committed organic growers. So you know, we don't use herbicides, we don't use insecticides. And you know, I learned as the vineyard died, basically what was going on? So we didn't really do anything, preventative wise. And so the vineyard just slowly declined, right, which is pretty sad thing to see that really considering that I planted you know, every one of the vines in the beginning back in 1981.

Craig Macmillan 4:37

Yeah, yeah, exactly.

Adam Tolmach 4:39

And then so we went on, after that, and for years, you know, so the vineyard grew from planted in 81. And then in 1995, after the harvest, we pulled the vineyard because it's so much of it was gone from the disease and then and then there are many years where we you know, didn't grow any grapes on our property. We purchase grapes from mostly, you know, I'm from the Ohio area a little bit, but also mostly from the Northern Santa Barbara County. That area from Santa Maria to Lompoc is really where ideal grapes grow. But I'd always have a hankering to have, you know, to continue to have a vineyard here because we do have the winery right on site here. Close friends and family knew Andy Walker, who was the one who was developing these grapes that were at UC Davis that were resistant to Pierce's disease. You know, I kept kind of pushing the friends to see you if I could get some of these cuttings or plants. And then finally, really just a year or two before they were actually officially released to the public for sale. I was able to get enough to plant a very small vineyard here which is just 1.2 acres, and it's planted to four different varietals. All four of them were developed by by Dr. Walker that He basically took Vitus vinifera the European grape variety and crossed it with Vitis Arizonica in Arizona is a native of the southwest and there are some plant breeding advantages to using Arizonica, it carries the resistance, they can somehow see that really well in my days of knowing how all this stuff works is a little bit past but but there were there are certain advantages that Arizonica provided a one of which was it's a pretty neutral tasting grape. And then also the the second thing was, they were able to pick out right away if they did a cross whether they can tell whether it had the resistance or not. So they did worked on that he's worked on it for about 25 years. And in the end, he had these varietals that were that are 97% vinifera. And only 3% of the American stock, which is pretty important for the flavor profile. They taste very much like the different wines, not like you know, the native wines.

Craig Macmillan 6:53

And then you've expanded that vineyard, I'm assuming you had your trial vineyard and expanded it.

Adam Tolmach 6:57

No, no, no, it's all it's all we have is this 1.2 acres. Yeah. And so you know, we mostly make conventional grapes. So you know, we make Pinot Noir Syrah Chardonnay Sauvignon Blanc and a few other things. And we get some of those grapes from the Ojai area and in spots where they're when they're where there's less Pierce's Disease pressures. And then also up in Northern Santa Barbara County, as I said before, and so yeah, we're just we're still working with, with what we have, we found that the vines are very productive. And we are currently making really just the right amount that we need to provide our direct customers with the wines. It's been a fabulous experiment and great fun, because basically knew, but nobody knew how to grow these grapes. And each grape variety grows a little differently. And so then that was that was a real challenge there. Because I had grown grapes in the same spot before I knew some of the problems and challenges and they had a real strong sense of how I wanted to grow them a second time around. And so that was super helpful. But it's still they still were unknowns for for us, you know, the bigger the crop level, all that stuff, the taste. And then so that was great fun. And then in winemaking wise, Andy Walker had done a number of public tastings of these experimental varieties, I think I went to four of them, where they're mostly were three gallon lots that were fermented by the university. And so it's a little hard to tell from that, but they just seem like there was some potential there. Interestingly, Camus vineyard early on, got some of the vines have this one variety paseante noir. And so they made a really almost commercial size lot of that one, and I was able to taste that before I planted it. And while their winemaking style is a little different than mine, there was it was clear that there was like lovely potential in those grapes. So that was encouraging. But still, we knew nothing, we had no idea. It's still a work in progress it. You know, after five years of producing wine, there's a lot more to learn about how to best make these works. But so anyway, we planted four varietals one is passeante noir, which I think is sort of the best of the ones that I've I've tried. We also had a red, that is really it was never released to the public. So it's a you know, it's our own little thing. We have a small amount of that we call it Walker red. And then we have two whites caminante blanc and ambulo blanc and they're both to go back. Well to go on, I guess is the ambulo blanc and the caminante blanc are distinctively different. They're a bit on the Sofia and blanc side of life, I suppose. But not exactly. And then going back to the passeante noir that's I feel like it sort of tastes like a cross between between syray and maybe cab franc And then possibly some mouved you know, it's a little hard to, to read exactly what's there, but they're unique and different. And you know, in a world from 30 years ago, people wouldn't have known what to do with them. But these days, there's a lot of interest in unique grape varieties, you know, all over Europe, people are, are reviving ancient varietals that nobody's ever heard of, and they all have unique flavors and unique characters. Here are some newly bred ones that that are available now.

Craig Macmillan 10:27

What is the response from consumers have been like?

Adam Tolmach 10:29

Well, that's, that's been super encouraging. Because so you know, we're selling almost exclusively directly to our, our consumers, we have a tasting room, and we have, we do mailorder as well. And but I mean, it's been very positive, we've been able to sell out the wines, people seem to really enjoy them. So it that's been a thrill to, you know, have that consumer acceptance, I think it would be much more difficult if it was, you know, in a grocery store, for instance, but because nobody would know what the name meant. When we're able to hand sell it, it has not been difficult to sell. So that's, that's been super fun. Now, Dr. Walker, also, he had the idea that these varieties, you could grow them and use them as blending material, you know, like if you're making Cabernet Sauvignon in the Napa Valley. It's well known that in the Napa Valley near the Napa River, there's huge Pierce's disease problems. And so is one of his ideas is well you could you know, plant strips of of these varietals be able to have at use the ground productively and then blend them with Cabernet Sauvignon as long as you're over 75% You could call it Cabernet. But what's amazing to me is that the this Passeante Noir is really it's it's it works pretty well as a standalone varietal.

Craig Macmillan 11:41

Were you tempted to to blend we attempted to use these as blenders? Or were you committed to single varietal all along?

Adam Tolmach 11:48

I was much more interested in what they had to say. Yeah, so there wasn't very much interest in my part of of using them to stretch of wine or whatever to you know, to add to something else. It was an option I you know, if they weren't as good as they are, I would definitely could put them into you know, inexpensive bland we make it Ojai read or Ojai white. And so that was definitely an option. But I'm kind of thrilled that they you know, they're interesting enough, they can stand alone.

Craig Macmillan 12:13

Do you think that you'll expand your planting?

Adam Tolmach 12:15

Possibly right now, No, I've got too many things going on. And in this little vineyard year, being small as I do, I do all the pruning, and do some of the work out there. And so it's kind of a family affair. I'm not sure if I want to overwhelm my family with more. For our needs, we don't need too much more. As as things stand. We're we're pretty small size operation. And this is pretty much, well takes care of it. Interestingly, in the same vein, I own a small vineyard, up in the Lompoc area in Santa Rita Hills called Vaciega that's planted to Pinot Noir. And there's one area of the vineyard is kind of up on a little bit of up on a, a mesa or something in between, you know, above quite a bit above the river. The Santa Ynez river. But there's one small section of the property. That's right, basically, in the river bottom, it had been planted to Chardonnay and died of pierces within eight years of its planting. So it was pretty, pretty devastated. And so we actually planted the passeante noir down there and got our first crop this year into that world last year in 2013. And we're pretty excited by that. So really different climate to grow in. So you know, cool climate versus pretty warm climate. It seems pretty, pretty fascinating right now, I'm pretty excited by that. So we do you know, we do have more just not here in Ojai.

Craig Macmillan 13:43

Would you commit like, what are you going to cultural notes on each variety? And then also what are your like winemaking notes on each variety because this podcast is growers and winemakers and we can get a little bit more technical if you like.

Adam Tolmach 13:54

Oh, sure. Yeah, absolutely. Yeah. So Andy Walker released five different varietals, three red, and two whites. I have the two whites and I have only one of the Reds that are commercially released. And that one is paseante noir and paseante Noir is a very vigorous grower. We're on pretty rich soil, I mean, richer than you need for grapes, mostly eluvial stuff. You go down three and a half, four feet, and it's, you know, it's river rocks, and then there are shaley areas, but it's rather richer than you need. We haven't planted on one 114 rootstock which is quite deinvigorating. But in our site, it's still exhibits lots of vigor. And so the paseoante noir grows like crazy. We have planted pretty close together. So our rows are five and a half feet apart, rather than, you know, six or eight or 10. And I did that specifically, for climatic reasons, you know, you get these rows a little bit closer together. You get a fairly tall vertical trellis. And what you end up with is, is a little more shading. And we have this really narrow canopy, the grapes all get some direct sun, but just not for very long, a little bit in the morning a little bit in the afternoon, the rest of the time, they're shaded, also the ground is shaded a lot, because they are so close together. And I think that keeps the temperature down. And I think that's really better for quality. And that's, you know, my personal view on it. And, and that's worked really well we've never, we've never had a situation yet where, you know, it's gotten so hot that the grapes have rasined up, you know, just like overnight, it's not just not happened. So yeah, so here we have the paseante noir it's you know, it's a real vigorous grower, I have a quote on pruned it's incredibly productive. We've been dropping, you know, 50% or more of the grapes as a as a green drop every year and I think I need to double down and drop even more as it turns out, they really want to produce in part of its, you know, part of it is our rich soil, but I think they're also bred to be quite productive. So that's, that's really nice. You know, better than too little, which is, you know, kind of Pinot Noir is problem, generally speaking, the walker red is this one that nobody really knows about, but it's, it's a little more like if the paseante is is a cross between, in my mind a cross between Syrah and cab franc and the walker read is a little more Zin and Grenache kind of character grows a little more upright and with less vigor, a lot more like how Grenache grows. And then the two whites the caminante blanc produces these little tiny clusters that somehow end up always produced, you know, the yields are still high, even with the small berries, small clusters, they give a little bit of a blush to them almost, they're not completely green when they're fully ripe. And they have a really distinctive spicy character, they're quite interesting. And that one is the weakest growing, there's no bigger problem there, it grows along fine with it, it fills up the canopy, but just barely every year, because of the size of the clusters, you just don't expect there to be much crop, but it always turns out to be very generous. And then the other varietals is called ambulo blanc. And it's a little, maybe has a bit of Sauvignon Blanc, spiciness to it. But it also is it's got a much more sort of Chardonnay ish, like, produces large clusters. And it also grows vigorously. So it requires a lot of the trellising is really, really important. And so we spend a lot of time in the ambulo blanc and paseante noir, you know, weaving weaving the canes up, right.

Craig Macmillan 14:06

Based on your experience, would you say, Hey, this is a great idea. If you live in a Pierce's disease area, you should definitely try this out.

Adam Tolmach 17:55

Oh, yeah, definitely. Yeah. Because I mean, if the if Pierce's Disease is pretty strong, you're you know, you're left with, you know, having to use a lot of insecticides, and they're very bee unfriendly insecticides. And so, you know, we're able to grow here completely organically. That's worked out really well. So that's, that's, there's a great advantage there. I noticed in your questions at the you had to get sent me a list of questions. And one of them is like, what else should they be working on at the university? And definitely, my opinion is, you know, the biggest disease problem of grapevines in California is called powdery mildew. Everybody knows about it, why there aren't more powdery mildew resistant vines out out here yet is, is is interesting, you and every other trade, people that are kind of, you know, they, they praise, the new things that are coming along, the progress has been made in the wine business, everybody wants to just the old thing, just the way it's always been, that's a little bit of a stumbling block in a world where the climate is changing. So that's what that's why I really recommend that's what should be worked on is is resistance to powdery mildew, because it's not going to get better with climate warming. And also, it's it's the reason that we drive through our vineyards, you know, five or 10 times in a season just for powdery mildew control, it would be an incredibly great environmental thing if we could grow great tasting grapes and make great wine out of powdery mildew resistant varietals.

Craig Macmillan 19:27

And I think people are starting to move that direction.

Adam Tolmach 19:30

Oh, yeah.

Craig Macmillan 19:31

But you're right, bring it on. You know, let's, let's try where can people find out more about you?

Adam Tolmach 19:36

You can go to our website, you know, Ohiovineyard.com. And there's, there's lots there's tons of information about about us and me and what we're doing and we have, there's a whole article on on the site about the Pierce's resistant vines that we're growing.

Craig Macmillan 19:52

Very cool. Well, um, so our guest today has been Adam Tolmach owner, winemaker. Oh, hi, vineyard. Thanks so much for being on the podcast. This is great. Right

Adam Tolmach 20:00

Yeah my pleasure I've been listening to your show now for quite some time I really enjoy it

Craig Macmillan 20:04

oh good fantastic thank you and for all of our listeners out there thank you for listening to sustainable winegrowing with vineyard team

Nearly perfect transcription by https://otter.ai

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more.

Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company's mission and values (TalentLMS, 2019).

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

In this Throwback Thursday Marketing Tip, we're revisiting the most downloaded Marketing Tip Monday episode of 2023: #178: The Training Your Tasting Room Staff Needs.

Why Education Matters

If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated team!

One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts.

Tips from an Insider

The hospitality team at Center of Effort can tell you all about the brand's commitment to sustainability. In recurring staff meetings, the team talk about what's going on in the winery and in the vineyard, plus what the brand is doing to improve their sustainability.

John Gayley, Hospitality Team Member at Center of Effort says there are three big benefits to these conversations about sustainability:

1. Staff know their input matters.
2. The business improves its sustainability.
3. Guests get a richer, more meaningful tasting experience.

"Education really enforces the importance of each of our roles in helping Center of Effort stay up on its sustainability efforts," John shares. "Hospitality staff reinforce the brand. We can highlight our commitment to sustainability more if we understand what we are doing both fundamentally, and the new and exciting things we're doing to improve. These conversations keep everyone engaged and ready to come up with new ideas."

John often takes guests on vineyard tours. He says that people are "fascinated by what goes on in the vineyard, and by the thought that goes into the sustainable approach."

Visitors love learning about cover crops, irrigation, owl boxes, and more. "When guests talk with a well-informed team member, this helps all of us in our mission of sustainability."

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic
• What's your Sustainable Story?

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member

An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onboard. To update this law, CAWG is working closely with manufacturers and countries that allow autonomous equipment to aggregate data on safety. Automation has many potential benefits to farm workers include developing transferable skills, upward mobility, precision agriculture, and increased safety. Learn about how the law works today and about funding opportunities to train staff.

Resources:

• 117: Grapevine Mildew Control with UV Light
• 120: Autonomous Drone Vineyard Spraying
• 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
• California Association of Winegrape Growers (CAWG) Legislative Action Center
• California's ongoing ban of autonomous tractors a major setback
• Department of Industrial Relations Regulation Title 8 Section 3441 Operation of Agricultural Equipment
• Electric, self-driving capable tractors roll into California North Coast vineyards. North Bay Business Journal. (Partial pay wall)
• Frequently Asked Questions Self-Propelled Agricultural Equipment (CAWG Member Login required)

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member

Get More

Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.

Learn more at www.vineyardteam.org.

Transcript

Craig Macmillan 0:00

Our guest today is Michael Miiller. He is Director of Government Relations at the California association of wine grape growers. And thanks for being on the program.

Michael Miiller 0:09

Thank you for having me.

Craig Macmillan 0:11

The talk today is where we're at with autonomous tractors as they give a presentation, and you brought up some of the issues we were facing. And I know you've worked on this a lot as well, if you can tell us as of where we are here, end of February 2024. Are we going to get our detractors or not?

Michael Miiller 0:30

That's a really good question. And you can approach them in a whole bunch of different ways. One is we already have them, the technologies there. Now they're being used in many vineyards, across companies around the world. They're also being used in orchards and fields and other commodities. And the reasons for that are in that it's not just economics, it's also about availability of workforce. It's about precision, agriculture, precision, viticulture, making sure that we are good stewards of the land. And it's also about looking to the future, making sure that we have a sustainable industry to grow by grower sustainable vineyard is a huge investment in So on one hand, yes, we already have that. On the other hand, there are continued complications of California law with it. The law states that if you are using self driven tractors, and that's the language in the California workplace safety standards, self driven tractors, then that means that you're supposed to have a driver on board that equipment. So if you have an autonomous tractor that is self driven, meaning that it's programmed to operate without a driver on board, but through electronic means through technology, then you're supposed to have a driver on that board, no matter what. And that law obviously very antiquated. It was, you know, created in the 1970s is one of the very first workplace safety standards in California, is based on 1940s technology. And it's basically targeting for a guided tractors and seeding you mechanisms, as well as irrigation, those kinds of things. And that really targeting the tractors or technology we have today just wasn't even a fathem of possibility back in the 40s 50 60 70. So this is all new logic doesn't address that issue. So in that sense, we're not there yet. But we're getting there.

Craig Macmillan 2:24

Reading up on this topic. But first of all, I can see why it came about. Because I remember growing vegetable fields where people were laying irrigation pipe, and there was nobody in the trenches. And I thought, wow, and then also I thought that was really dangerous is someone who then has to jump up into the tractor to train the roads. So they're putting the wheels and things I can understand that. And yeah, nobody had any idea we'd be here today. So where's the resistance coming from this point from this code from Cal OSHA that coming from the legislature was we're, what's the book that we're reading from?

Michael Miiller 2:57

So it's a couple of things. One hand, while there is resistance for some talk about where where we have embraced, right, where we have people welcoming, you have to remember that the California is the place where agriculture and technology intersect, right? We're largest agricultural state in the nation with a home of great innovation technology. So for these things to come together in California, um, it isn't by happenstance, you know, it's because the technology is here that needs parties here. And people generally understand that this technology, you know, while it seems new, or there's something that is up and coming and in development, it is here already, and it is here to stay. So people do genuinely know that, you know, looking at regulators looking at politicians, they generally get that there is a need to get this right. Okay. So that's the good part of it. The resistance comes in a couple places. One, you have labor unions, who basically fundamentally think that they're gonna lose jobs, technology, right? That for every track that has being driven and remotely, yeah, that's one less tractor driver. And they see that as a job loss in this example. We don't see it that way. We fundamentally believe that in California, there are two tractor jobs for every one tractor driver, you know, we just don't have enough workers to do the job. So in that reality, we're not losing jobs. We're just not. That's just not the reality. And the other part of it, too, we also know that if you take the average person who was working on a tractor and say, Hey, would you rather ride that tractor all day long? Or would you rather operate that tractor remotely from a laptop computer with a skill that is transferable to other industries? I would say more than 99% of those drivers say, yeah, you take me off the tractor. If I can do it remotely? Absolutely. Why would I want to be on the tractor? We don't really see it as a job loss issue. We also see more as a job safety issue. And we know that with technology, the firm is much much safer. It just is because of how the machine is designed to be used. If you're spraying pesticide with it with a machine It is going to be more precise, where it is applied. And it's going to be lesser in amounts and how much is applied. So we think that that is increased worker safety, as well as the basic fact that there's nobody on that tractor, it's less likely that someone's going to get hurt by that tractor. So we really fundamentally believe that is actually as a increase worker safety, increased environmental safety, as well as no job loss. But that is really views are coming from they're fundamentally concerned about job loss, I would never speak for them, you should talk with them yourself. But that's what they testify to in public hearings, then you look at the other issue, the big the bigger public perspective, and the bigger political conversations that happen around it. And we talked about anything that is automated, as far as you know, equipment, vehicles driving around, the first place people go to as those taxis in San Francisco, and they look at it from that perspective, okay. You've got busy roads, you've got hills, you've got curves, you've got pedestrians, you have all of those factors. And then they look at the videos that are, you know, online and computer, you know, YouTube, whatever. And they see those occurrences which, frankly, are very infrequent and not the common occurrence, but they're an infrequent occurrence. But they see those infrequent occurrences and they see them as commonplace, even though they're not. And then they see them, as is something that, you know, applies to all autonomous equipment, all self driven equipment. And in reality, if you're looking at, you know, the tractor moving two and a half miles per hour through a vineyard, when nobody's there, you have a very different situation than, you know, 1000 pound, you know, semi truck going down the interstate for a taxi in downtown San Francisco, was a very different situations. And so we think that we really just look at ag equipment autonomously in a vineyard, because we represent winegraoe growers, that it should be a whole separate conversation from all of the other, you know, autonomous equipment conversations,

Craig Macmillan 7:03

There are autonomous tractors in other states, right, and other countries. So is it possible to bring in these races from these other places, and make an argument that would be persuasive?

Michael Miiller 7:17

That is exactly what we're doing. We believe, whenever you're writing, a workplace safety regulation, this should be based on data should be based on evidence should be based on facts. It shouldn't be based on hyperbolic concerns and discussions, right? Although there's always you know, the the element of people to be safe and where there are concerns. And those concerns or concerns are expressed broadly. Some people I think, take anecdotes and view them as facts or evidence, when in reality, an anecdote is not, you know, conclusive evidence. So we're looking at that evidence from not only other states, but other countries as well. You look over Europe, South America, Australia, New Zealand, I mean, this equipment is in use, and they have data of the manufacturers have. And they put that together, some of the labor unions have resisted that data, they think that if the worker isn't represented by a union, then the worker is afraid to file a complaint or speak up and therefore the data isn't reliable. And in California, you've got less than point 5% of our ag forces represented by a union. Most workers in California don't want to be in a union, they don't see any gain to their advantage in that. In that reality, then it's incumbent on us to come up with all that right data and all that right evidence. And that's what we're doing. We're working closely with those other countries, manufacturers, those countries and others. I recently met with the company from New Zealand, and they were had a very interesting presentation about how they have a robot that goes through the vineyard. And it scans in real time looking for viruses and diseases. If you think of for red blotch, for example, right, the robot will go through it a cup, and then the grower and your manager will get on their computer screen, an image of that vineyard with specific locations of where there's a problem and where it needs to be treated. So that grower can then take a robotic tractor, go into that vineyard the next day, and sprayed just those locations where there are problems. And they're doing that in New Zealand and heavy hills, all kinds of terrain, and they're doing it successfully in a very safe way. And that's evidence that we that we you know, gathering and putting together and we think that that's ultimately gonna be very helpful to us.

Craig Macmillan 9:37

You brought up an interesting point that is certainly talked about autonomous tractors and tractor are mentioned or equipments mentioned in either zero. This is Cal OSHA regulation?

Michael Miiller 9:47

Correct.

Craig Macmillan 9:48

Does this apply to things like automated robots?

Michael Miiller 9:51

Probably because remember, when you're talking about self driven agricultural equipment equipment.

Craig Macmillan 9:56

Yeah, then can be very broad. Interesting, interviewed a number of different posts for the podcast that are working on automated robots to do all kinds of stuff. And this exact problem had really occurred to me.

Michael Miiller 10:10

If you think about it from the perspective of some of the sprayers that are out there now, there's a sprayer that has like three different models. And there is no, you know, driver's seat, there's no steering wheel, there's no accelerator, brake, clutch, gear shift none of that. It's all operated remotely. So even if you wanted to put somebody on top of that sprayer and have it running through the vineyard, there's no place a person to be. It's just not physically possible. Right?

Craig Macmillan 10:39

Where are we have what's coming up next? We're in February 2024. And you had mentioned public hearings and testimony speaking in the Senate, what's the next phase on this topic?

Michael Miiller 10:49

So we're working closely with the manufacturers, we believe that the best way forward is mobile a couple of things. If your viewers are members of the California Association of wine grape growers, we put out a FAQ fact sheet that we think will help growers to use equipment under California law legally in California, in California, the key is that we using that equipment, it shouldn't be anybody else in the vendor, right? If the tractors going through doing his work, just make sure that there's nobody there. Because if you do that, then it is not really a workplace. Remember, the regulation is a workplace safety standard that applies to a workplace. So if there's nobody there is not a workplace, that law doesn't apply to that. And again, I'm not your lawyer. So I encourage you to read our FAQ sheet, but that also talk with your legal counsel and your HR professionals. Make sure that works for your specific situation. Very broadly speaking, if there's nobody in the in the vineyard, then it's not really work because it should be elaborative. But that means you should also keep the records of that, how do you how do you document that there's nobody there and keep your payroll records, make sure it's all detailed, keep time logs about when the machines that use or where it's in use, you make sure you've got all that documented for a minimum of six months. So that if there's ever a citation issue, if somebody files a complaint, you can then say, Okay, here's what you know, here's what we did, here's how we did it. And there's nobody there. Therefore, it's not a workplace, and therefore, there's no basis for the citation. So that's in the short term, because, again, I have visited a number of venues where the equipment is in use. And that is fundamentally how it's often used right now, with nobody around the equipment they the operative late at night, they operate on doing equipment that doesn't really require anybody to be in the vineyard. So it fits what's in practice today is to really look at that separate from a workplace safety standard, because it's not really a workplace. So that's the short term. And the long term, we really got to fix this regulation, we just have to the regulation is goes back to the disco age, for God's sake, right, music has changed. So it's technology. So and so was fashion, right? So yeah, I don't have any bell bottoms anymore. So so we need to think about, you know, how that regulation, you know, should read and how it should apply to just autonomous equipment and what that would look like. And part of that is going to have to come from the manufacturer, industry from the from that sector, because they're the engineers, they're the experts, they know how to do that, right? The agricultural end of it, we can bring all kinds of evidence to bear about why it's needed, and why it's appropriate, why it needs to be updated, the details of the equipment itself, what if defined with equipment is in a way this engineer and how its technology is used, then you have to look at how to operate that equipment safely and what that looks like and how that, you know, operates. And then you go look at where is equipment intended to be used and for what purpose. So you've got to put all that together in a regulation that your reflects the science, not only of today, but also where things are going. So because we have to keep going back and just as regulation of science, develops, technology grows over time, is gonna be a long, long continual investment process of the regulation. And we think it should be written in a way that reflects what's happening today, with also our appreciation of what's coming down the road, is we know that there's more coming. I mean, we're at the tip of the iceberg of what the technology can do right now.

Craig Macmillan 14:35

Oh, yeah, no, you're absolutely right. I the role of humans in this is always the tricky bit. It's kind of an aside, but I'm old enough to remember when laser cutters first came out. It was kind of a panic that you're gonna put an eye on you're gonna blind somebody with these, you're gonna and no, I don't want to shine in my eye but they're all over the place. I use them all the time and they're just they're not illegal. Don't put it in an airplane. Hopefully we can kind of get past some of it. So one of the reasons I say that is, again, I've talked to many guests, they're going full on in this area. And they've got federal funding, like you said, it's being it's being implemented in all over the world. And we need to catch up.

Michael Miiller 15:13

Frankly, if you're a grower in California, and you're not thinking about looking at precision agriculture, and how do you use this technology, you're making a mistake, because it really will benefit every part of the industry. I firmly believe that and it'll benefit our workforce, our communities, everybody involved. Well, another example perhaps for me too, is you mentioned laser printer. The other ones, I remember the 70s When I was a kid, the invention of scanning groceries, the barcodes at the cash register, right? That didn't exist before early 70s. Right. And one of the places where there was a lot of pushback on it was from cashiers, they thought you're going to replace my job with these machines are going to scan the groceries. And if you talk to the average grocery cashier today, they would not want that job otherwise, because it makes their job a lot easier.

Craig Macmillan 16:05

You still need cashiers.

Michael Miiller 16:07

Correct. Yeah.

Craig Macmillan 16:08

Yeah. I mean, that role didn't go away. You know, when I first met you, I saw you give a talk. And I asked you a question. I'm gonna answer this question here. That does a really interesting answer. We're definitely moving this technology direction. There's no doubt of it. When we're talking automation, we're talking robotics, we're talking electrical driven motors, on and on and on, this is going to take a pretty sophisticated workforce to not only operate, but also to maintain nationally or in California, are we bringing people into learn these topics in these areas?

Michael Miiller 16:46

That's a good question. It's a several layered answer. You know, one is one hand. Yes, we are. I mean, when you're looking at some of the manufacturers who are doing some of this product testing, they're making sure that there are people trained to operate their machines, and there's the training themselves as part of the package, when you buy the tractor, you're gonna get some assistance and training your employees to have a part of it as you have Fresno State university, UC Davis, Cal Poly, a lot of community colleges, who are already training in some of this work, they're they're making sure that where there is training of agriculture industry, that that training includes technology, right. They're training people, you know, for all of that, as well as for the marketing in the industry, product, all of it. So the training is already happening as well, or I mentioned earlier, where we know that there's some embrace of this issue, the governor just recently announced that there's going to be a $10 million program at the EDD employment training panel, where there's some money being provided for agricultural employers to train their employees and various things, not just technology, it can be all kinds of different issues. But the idea goes to make sure that we have a sustainable workforce of workers are getting trained in skills that will benefit them through upward mobility, transferable skills, and all of that. And that $10 million is for that purpose. So if you're the if you're the grower, who's wanting to make that change, and move, move from, you know, traditional tractors to self driven automation, whatever kind of equipment you're going towards, you know, it might be an option for that grower to, to apply for a grant for the ETP, to get some funding to train those people in that new skill. So there is a lot of recognition of the need to train workers and to make sure that that people have the skills necessary. One of the big ones you mentioned was how do you maintain these tractors, right, if you've got an electric tractor, you know, that's operating on the battery. And it's a whole different mechanism than if you have a tractor, that's diesel gasoline, you know that how you repair that equipment, how you service equipment, you maintain it, it's a bit of a different skill. So we need people who are trained in that as well as how to operate it. So there's a pretty substantial need for training people. And I think that that's kind of the appeal of it too. Because all those skills are transferable. When we look at our workforce, we see that the average ag worker is getting older and older. That's because we're not bringing in a lot of younger people, right? They don't want to do the ag work, they want to do something different, right? They're more interested and motivated to do other kinds of work. So if we can look at that reality for younger workers and say, how do we make this job more appealing to them? And we're applying these kinds of technologies and skills, they will come back because at work in the 70s is very different than ag work today with this technology. It's just an entirely different thing.

Craig Macmillan 19:46

If there was one thing that you would tell a great or on this topic, what would it be?

Michael Miiller 19:52

I'll start with this. I'm a Midwestern kid. I was born in Sioux Falls, South Dakota. I spent most of my childhood in Iowa and Wisconsin, my tie back to agriculture is from that Midwest experience, right. And my uncle has a farm outside of Mitchell, South Dakota. And I would go help them as farmers and I drive tractor and do whatever he had. He had hogs. He had some cattle, he grew soybeans, corn, alfalfa, all kinds of stuff. He was very diverse in what he did every year. You know, he relied on Mother Nature for rain in new irrigation back there, right? So I remember talking with him after I come out to California, just touching him, see how he's doing? And I asked him, so what's your most reliable crop right now? How are you doing with it? How was how's the industry has environment, it's my most reliable crop right now is a cell tower, that I lease on the corner of my land, that is guaranteed income every year, every year that's guaranteed income. With that in mind, if I talk to a grower today and say, what's, what's the one thing they should really think about, think about where your opportunities are to actually, you know, save money, invest in the future, reduce your cost, and actually create those reliable sources of income and sustainability, right. So if you're looking at things like carbon sequestration in the vineyard, you're looking at cover crops you're looking at, you know, all of that kind of stuff. You're looking at, you know, a technology that is down the road, you're looking at stuff that's coming, and I would pause, take a breath and look at all of that, because there are huge opportunities there is some growers laughed at my uncle for putting up this tower. He's like, Yeah, but this is cash income every month. And I'm good to go with it. Yeah. So yes, I say continue looking at the technology and see how it applies to your bottom line. Because you will be surprised at how much and how big of an advantage it is for growers to actually look at this technology and make that investment.

Craig Macmillan 21:55

I'm from the Midwest, myself. I'm from Iowa, Soux Falls Iowa.

Michael Miiller 21:58

I lived in Waterloo as a kid.

Craig Macmillan 22:00

You're kidding me.

Michael Miiller 22:01

No, Waterloo!

Craig Macmillan 22:02

We need to edit this part out! Well, then you can well, then you really can relate to this. You know, I was involved in farming, I was a city kid. But we had, you know, members of our church, or folks that we knew who had farms and side of town, they had to make some big decisions. Sometimes, you know, depending on the price of corn, they may have to store it, I may put it in a silo. Or maybe I should look at another crop or another type of livestock or something like that. Since that time, we now have farms with tractors that are running on GPS that have intelligent sprayers all programed. And a family can farm quite a bit of ground with again, a lot of safety, but they weren't big investments. They were risks. That's that's what I hear from around other crops. It's like Nope, that was a big jump. But once we did, it made tons of sense, it worked out great. I do want to kind of underline your idea that we should definitely be looking and thinking and doing the math. And then especially as technology becomes more adopted.

Michael Miiller 23:00

Everybody's got to make the decision as a grower by grower or video by vineyard basis. But in speaking in general terms, I think growers would be surprised actually beneficial it is to them.

Craig Macmillan 23:10

Where can people find out more about you in these topics?

Michael Miiller 23:13

You go to our website www cwg.org orgy my email simple Michael at cwg.org Send me a text anytime email I'm easy to get a hold of. The contact information is on the website. And there's some information on there as well mentioned our FAQs etc website and it gets available for our growers and viewers who aren't caught growers should be known I could help you with that as well.

Craig Macmillan 23:39

Okay, sounds good. This today was Michael Miiller. He's Director of Government Relations, California Association of wine grape growers. Thanks for being here.

Michael Miiller 23:46

Thank you so much. Enjoy yoru day.

Craig Macmillan 24:22

Waterloo, Iowa

Michael Miiller 24:24

Yeah! yeah, go cyclones.

Nearly perfect transcription by https://otter.ai

When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause.

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Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Some of the ways businesses embody Prosperity are through:

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Organizations that partner over shared values benefit by:

• Pooling resources.
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For example, Cambria Estate Winery is a Business rooted in women's leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way.

Cultivating Female Empowerment

Cambria Estate Winery is rooted women's leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia.

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Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership, and pledges $25k to support their efforts.

Tamara Bingham, Cambria's Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is "probably the most rewarding part of my job."

In 2024, she notified the lead of American Farmland Trust's "Women for the Land" initiative to pledge their support. Right in line with Cambria's own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism.

Other past years' partnership organizations include Equity Now, Women's Earth Alliance, SeaTrees, and Amazon Frontlines.

Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere.

Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future.

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic
• What's your Sustainable Story?

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member