In this episode of the Cheer Biz Podcast, Dan Cotton interviews Joey (Joanna) Gamper Cuthbert, former cheer athlete, coach, gym owner, and the author of Squad Safe: A Practical Guide to Athlete Welfare and Culture Change in Cheerleading. They unpack why cheer gyms need clearer standards, stronger systems, and a culture that protects athletes and coaches alike.

You’ll hear why culture isn’t what your website says—it’s what happens behind the curtain, why “we’re family” messaging can backfire, and how intentional values, boundaries, and expectations help red flags stand out before something becomes a crisis. They also discuss practical realities like coach-athlete communication, consent and spotting, and why cheer needs more evidence-based, sport-science thinking to keep athletes safer and performing at their best.