Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands.

In this episode…

Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller?

According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business?

Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Shannon Roddy on LinkedIn
• Avenue 7 Media
• Shannon’s free resource offer: Amazon Seller’s Checklist

Special Mention(s):

• Norm Farrar on LinkedIn
• Bradley Sutton on LinkedIn
• Kevin King
• Tim Ferriss on LinkedIn
• Tyler Jefcoat on LinkedIn
• Jason Boyce on LinkedIn
• Good to Great: Why Some Companies Make the Leap...and Others Don’t by Jim Collins
• Calendly

Related Episode(s):

• “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
• “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton”
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”