David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: <ul><li>the Mehgan Markle effect, </li><li>making the decision to shift to direct to consumer, </li><li>the pitfalls to avoid - </li><li>plus much more!</li></ul> Find out more at <a href="https://eCommerceMasterPlan.com" rel="noopener noreferrer" target="_blank">https://eCommerceMasterPlan.com</a>Check out Brightpearl <a href="https://ecmp.info/brightpearl" rel="noopener noreferrer" target="_blank">https://ecmp.info/brightpearl</a> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store. A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: the Mehgan Markle effect, making the decision to shift to direct to consumer, the pitfalls to avoid - plus much more! Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://ecmp.info/brightpearl This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: <ul><li>the Mehgan Markle effect, </li><li>making the decision to shift to direct to consumer, </li><li>the pitfalls to avoid - </li><li>plus much more!</li></ul> Find out more at <a href="https://eCommerceMasterPlan.com" rel="noopener noreferrer">https://eCommerceMasterPlan.com</a>Check out Brightpearl <a href="https://ecmp.info/brightpearl" rel="noopener noreferrer">https://ecmp.info/brightpearl</a> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

Trying to work out how to acquire more customers? 
Need to improve customer retention? 
Or just looking for some reassurance you’re on the right track? 
That’s what the eCommerce MasterPlan is here for. 
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. 
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. 
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis: 

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Business

Entrepreneurship

Marketing

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Trying to work out how to acquire more customers? 
Need to improve customer retention? 
Or just looking for some reassurance you’re on the right track? 
That’s what the eCommerce MasterPlan is here for. 
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. 
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. 
Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis: 

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

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