Weiss Advice

Taking Advantage Of Opportunities In A Downturn With John Azar


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John is the Founder and Managing Partner of Peak 15 Capital. A capital advisory and syndication firm servicing commercial real estate operators and sponsors in securing their equity capital stack as well as Co-GP on their deals through the Peak 15 CoGP fund. 

John is also a Managing Member of MACC Venture Partners, a Southeast focus owner/operator of multifamily assets. John is a podcaster and Co-Host of his own podcast called Breaking Resistance as well as a regular guest speaker in various commercial real estate conferences and Podcasts. 

[00:01 - 03:41] Opening Segment

  • We welcome, John Azar!
  • Starting an investment banking real estate company in 2005

[03:42 - 22:45] Taking Advantage Of Opportunities In A Downturn

  • Retooling the business to focus on institutional equity placement and Co-GP business
  • Relaunching the coaching program with different tiers and ways to access
  • The placement business looks at all flavors of commercial real estate
  • There is liquidity and money looking for a good home in the market
  • Debt is an important part of the equation in the business
  • Time can be a friend or an enemy, depending on how it is used

[22:46 - 33:20] THE FINAL FOUR

  • What's the worst job that you ever had?
    • Selling copiers
  • What's a book you've read that has given you a paradigm shift?
    • Hope Is Not A Method” By Michael Harper
  • What is a skill or talent that you would like to learn?
    • Continue to learn how to cook
  • What does success mean to you?
    • John Azar says, “Success means the ability to maneuver in things that you love without having to look behind your shoulder and having to worry about how am I going to make it financially.”


Connect with John Azar:

Instagram: @jjazar  

LinkedIn: John Azar


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Tweetable Quotes:

“Time is the ultimate differentiator. So, it's recession-resistant if you have enough time to play with, it's recession resistant. If you put the right debt on it, it's recession resistant.” – John Azar

“Luck is the convergence of opportunity and effort and that's what luck is. Luck is opportunity and effort at the same time, when these two converge, you have what's called “Luck”, but there's no such thing as pure luck, witho

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