Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures. 

Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He’s also a part of  Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team.

In This Conversation We Discuss:

• [00:47] Intro
• [01:38] The start of an entrepreneurial idea
• [02:11] Balancing personal and professional life
• [03:23] Facing and overcoming expectations 
• [04:00] Crafting, testing, and refining samples
• [04:41] Leveraging connections for co-manufacturing
• [05:33] The timing from idea to samples
• [06:00] Pivoting in a pandemic
• [06:39] Capitalizing influencers and their audience
• [07:35] Choosing the right influencers as advocates
• [08:25] Valuing influencers’ authenticity over clout
• [09:27] Managing stress and setbacks
• [10:22] Shifting From Ecommerce to retail
• [11:01] The power of experienced guidance
• [12:26] Episode sponsors
• [15:21] Learning from hiring mistakes
• [16:43] Accepting constructive criticisms
• [17:23] Pushing through the highs and lows
• [17:51] Where to get Mezcla plant protein bars

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Feel-good moments with plant-based snacks eatmezcla.com/
• Follow Griffin Spolansky linkedin.com/in/griffinspolansky/
• Schedule an intro call with one of our experts electriceye.io/connect
• Book a demo today at intelligems.io/

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