Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.

Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.”

Is it an SEO’s fault when they don’t get the budget or a CFO’s fault?

“It’s a bit of both. There is a balance and tension between CFOs and CMOs. Apparently, 40% of CFOs don’t think that CMOs and marketing people can speak business, and marketers also don’t think that finance people understand marketing."

Read the full transcript of Anna's interview at https://majestic.com/seo-in-2025/anna-bravington