On Brand with Nick Westergaard

Talk to Your Customers, Transform Your Brand


Listen Later

Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by merging data-driven strategy with human psychology. We discussed all of this and more this week on the On Brand podcast.


About Nicole Powell

Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years of experience at Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, this St. Louis entrepreneur balances running her agency with raising two toddlers while empowering businesses to thrive through her unique blend of instinct and creative flair.

Nicole Powell is a certified brand strategist and neuromarketer who brings a unique blend of science-backed insights and creative storytelling to the marketing industry. As the founder of HALCON Marketing Solutions, she leverages over 16 years of experience working with media giants like Disney, ESPN, and Fox Networks.


Born in Manila and raised in the Bronx, Nicole's multicultural background has shaped her innovative approach to marketing and leadership. Now based in St. Louis, she successfully balances running her agency while raising two toddlers, embodying the modern entrepreneur who combines professional excellence with personal fulfillment.


From the Show

What brand has made Nicole smile recently? Nicole told a story of a recent trip to a Lego experience with her two sons in Washington D.C. She also reminded us that the brand's continued focus on play is a big part of why it's stood the test of time.

Connect with Nicole on LinkedIn and Instagram and check out the HALCON Marketing Solutions website.


As We Wrap …

  • Listen and subscribe at  Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    On Brand with Nick WestergaardBy Nick Westergaard

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    93 ratings


    More shows like On Brand with Nick Westergaard

    View all
    The Knowledge Project by Shane Parrish

    The Knowledge Project

    2,687 Listeners

    Daily Creative with Todd Henry by Todd Henry

    Daily Creative with Todd Henry

    516 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,444 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,935 Listeners

    The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

    The Digital Marketing Podcast

    114 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,264 Listeners

    10% Happier with Dan Harris by 10% Happier

    10% Happier with Dan Harris

    12,713 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,522 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    857 Listeners

    Hello Monday with Jessi Hempel by LinkedIn

    Hello Monday with Jessi Hempel

    1,016 Listeners

    Nudge by Phill Agnew

    Nudge

    178 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    352 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    155 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    The CEO’s Guide to Marketing by Forbes

    The CEO’s Guide to Marketing

    26 Listeners