The Steep Stuff Podcast

Talking Prize Money with Erik from Run.Fund


Listen Later

Send us a text

The sport keeps growing, the livestreams keep improving, and the fields get deeper every year—so why do so many iconic ultras still offer zero prize money? We sit down with Eric, the builder behind Run Fund, to unpack a direct, no-drama solution: let the community and sponsors crowdfund purses that pay athletes fairly and transparently. No betting, no gimmicks, just clean rails that move money from fans and brands to finishers.

We dig into how Run Fund works behind the scenes—escrowed funds, Stripe payouts in seven to ten days, and simple tax handling—plus the decision to split purses 50-50 for men and women by default. Eric explains why the platform leans on existing adjudication for races and FKTs, how it handles athletes serving sanctions, and what happens when a drug test lands months after the podium photos. We also explore the “nonprofit” defense from legacy races, the quiet dependence on brand bonuses, and what it means for an unsponsored winner to take home nothing while a contract athlete cashes a check for the same result.

The conversation stretches from six-figure short trail purses to the potential of FKT bounties on iconic routes like the AT, where attempts demand serious logistics and community support. We talk partnerships with organizers who want the visibility of prize money without building new infrastructure, and why grassroots races can benefit just as much as marquee events—because $500 to a regional winner can pull a whole club onto a start line next year. Eric shares early targets like HURT and Black Canyon, thoughts on future international expansion, and a fan-first vision that boosts engagement without crossing into gambling.

If you care about fair pay, athlete pathways, and a healthier event ecosystem, this one’s for you. Hit play, then tell us: which race should get a crowdfunded purse next? Subscribe, share with a friend who races, and drop a review to keep the conversation moving.

Check out the Run.Fund - Run.Fund

Follow James on IG - @jameslauriello

Follow the Steep Stuff Podcast on IG - @steepstuff_pod


...more
View all episodesView all episodes
Download on the App Store

The Steep Stuff PodcastBy James Lauriello

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

45 ratings


More shows like The Steep Stuff Podcast

View all
Trail Runner Nation by Trail Runner Nation

Trail Runner Nation

1,171 Listeners

The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,916 Listeners

The Strength Running Podcast by Jason Fitzgerald

The Strength Running Podcast

1,350 Listeners

The Freetrail Podcast with Dylan Bowman by Dylan Bowman

The Freetrail Podcast with Dylan Bowman

783 Listeners

Some Work, All Play by David Roche and Megan Roche

Some Work, All Play

1,874 Listeners

Uphill Athlete Podcast by Uphill Athlete

Uphill Athlete Podcast

177 Listeners

Singletrack by Finn Melanson

Singletrack

952 Listeners

Trail Society by Keely Henninger

Trail Society

287 Listeners

COFFEE CLUB: a running podcast about nothing by Morgan McDonald

COFFEE CLUB: a running podcast about nothing

366 Listeners

Choose Strong by Choose Strong with Sally and Eddie McRae

Choose Strong

1,421 Listeners

Nobody Asked Us with Des & Kara by Des Linden and Kara Goucher

Nobody Asked Us with Des & Kara

1,775 Listeners

Crack A Brew With AJW by Andy Jones-Wilkins

Crack A Brew With AJW

166 Listeners

Everyday Ultra by Joe Corcione

Everyday Ultra

186 Listeners

The Boulder Boys Show by The Boulder Boys

The Boulder Boys Show

176 Listeners

The Sub Hub Podcast by Freetrail

The Sub Hub Podcast

56 Listeners