Debbie Chew shares the importance of tapping into your first-party data.

Talking points include:

What are the most common forms of first party data?

What tends to be the most useful first party data for SEO?

How should SEOs work with other teams to find better first party data?

How do we better understand our audience with first party data?

How do we analyse first party data?

What do you do if you don’t have much first party data to work with?

How do you create new first party data?

What kinds of questions should you be asking in surveys to create really useful new first party data?

What are some creative ways to use first party data?

What are some examples of using first party data in content?

Should you share first party data with AI?

Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew