What would it mean for your ecommerce business if you received a clear blueprint that explains how to set up a sustainable brand? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Brand Accelerator Live, goes over the PACE method, helpful questions you can ask yourself, and much more. Don’t leave your brand-building efforts up to guesswork - learn from someone who had been there before! Tune into this episode as Scott shares some helpful information that you don’t want to miss! 

Asking the right questions

Did you know that one of the best ways to get to the heart of a situation is to ask questions? Any good councillor or investigator knows that asking questions is a valuable tool. Have you honed your question asking abilities? If you want to keep a close tab on your business - get in the habit of asking yourself tough questions. Why not set a time each quarter or year where you take a deep dive into your business, asking tough questions in the process? Make sure to catch this episode of The Amazing Seller as Scott gives several helpful questions you can address in your business! 

PACE recap

What is the story behind the PACE method? Why is Scott so convinced that this method works so well? The PACE method isn’t just theory - it’s a method that Scott developed and utilized in a brand he built from the ground up. Here is a brief recap of what PACE stands for: 

P - Preparation and Foundation

A - Attention in your market

C - Cultivation to connect with your market

E - Expansion to grow and scale your business

You can catch Scott expand on each stage of PACE and provide questions specific to each stage by tuning into this episode of The Amazing Seller. You don’t want to miss it! 

Brand Accelerator Live

If you’ve been around the TAS community for very long, you know that Scott is pumped up about Brand Accelerator Live! He has poured a lot of time and energy into Brand Accelerator Live, and he wants to give everyone an opportunity to learn from the high-quality content that is shared there. You can check out the resources section at the end of this post to learn more about Brand Accelerator Live, future events, and how to get recorded sessions. As always - don’t forget to drop Scott a line and leave a review for the show wherever you listen to your podcasts! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:00] The preparation and foundation stage. 
• [7:00] How to grab your target audience’s attention. 
• [9:45] Cultivating your relationship with your audience. 
• [12:00] Expanding your brand. 
• [15:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

• www.BALtickets.com
• www.brandacceleratorlive.com
• www.ecombizbook.com
• www.theamazingseller.com/pace
• www.theamazingseller.com/boost