How is the traffic looking for your ecommerce business? Is there room for improvement? Are you ready to throw in the towel? Wherever you are on your journey, Scott is here to help you make the right steps. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to increasing traffic, how to develop compelling content for your audience, which common mistakes to avoid, and so much more. Make sure to have pen and paper ready as you listen to this episode - you don’t want to miss a minute!

Chunk it down!

If you’ve been around the TAS community, you know that Scott is a fan of breaking down complex topics and strategies in an easy to use way. This week is no different; Scott has a plan to help sellers like you increase your traffic and take your ecommerce business to the next level. While it might seem complicated when you chunk down your task list and the steps you have to take to increase your traffic, it becomes a lot more manageable! Learn more about Scott’s innovative approach by tuning into this episode of The Amazing Seller!

Creating content for your market

What does it take to create compelling content for your target audience? Is there a secret formula that will bring in all the traffic? According to Scott, it all comes down to observing where your target audience spends their time online. Try taking a look at Google and YouTube and searching for your niche market - what does the autofill display? From unboxing videos to product comparisons and reviews, there are a ton of helpful ways to create content for your market. Listen to this episode of The Amazing Seller to hear more helpful insights from Scott! 

Common excuses to avoid 

Do you ever find yourself wondering what your life would have been like if someone came along and gave some pointers on what to avoid in your career? Imagine getting access to that sort of insight that could help you avoid common mistakes and excuses! Thankfully, Scott has compiled a list of common excuses that sellers like you should avoid when it comes to your brand growth strategy. 

1. I’m not an expert, why would anyone listen to me? You don’t have to be an expert, just invite people along for the ride and educate them along the way. 
2. I don’t know how to use social media and navigate the technical aspects of the business. Learn about it and educate yourself or hire someone to do that for you!
3. Don’t let perfectionism get in the way. 
4. It’s going to take time, don’t get impatient! 
5. I’m not a good writer; how can I write blog posts? Hire a writer or have someone transcribe your video. 
6. I’m not good on video. That’s OK - just give it your best try! What do you have to lose? 

To learn more about Scott’s approach to rejecting these common excuses and how to get your business back on track, make sure to listen to this episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:15] Traffic is currency! 
• [5:30] Breaking down a sustainable content creation strategy. 
• [7:45] Where do you go for product information online? 
• [12:50] Six common excuses that keep people from creating content. 
• [19:00] Scott’s challenge to ecommerce business leaders like you! 
• [22:45] Recapping Scott’s five-step challenge. 
• [29:20] Action steps you need to take. 
• [31:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

• www.listbuildclass.com
• www.brandcreators.com