How do you cut through all of the noise and build a brand that can go the distance? What does it take to keep your niche audience engaged and coming back to your brand? On this episode of The Amazing Seller, you’ll hear from special guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about how he got started an ecommerce business leader, what he does to keep his audience engaged, things he wishes he had done differently, and so much more. You’ll want to have pen and paper handy for this informative episode featuring Jesse’s story!

Setting goals can work!

When was the last time you looked back at how far you’ve come and much you’ve achieved? While it’s not always a good idea to dwell on the past, it can be a great idea to appreciate how far you’ve come. Looking back at the start of his business, Jesse is proud of how far he’s made it but he’s not content! Ready to start the next chapter, Jesse is setting new goals and planning to take his brand to new heights. Learn more about Jesse’s mindset and how he stays focused on his goals by listening to this episode of The Amazing Seller! 

The key to Jesse’s success

If you could distill all of your growth and success down to one key lesson or practice, what would it be? Have you found a good approach that keeps you locked in on your business’s growth? For Jesse, the key to his business growth has been his ability to collaborate with other influencers in his niche market. He doesn’t view his peers as direct competitors, Jesse sees them as his friends he’d also like to see succeed. Learn more about Jesse’s unique and profitable approach to collaboration, make sure to listen to this episode of The Amazing Seller!

Turn on ads! 

What is the one thing that every ecommerce business leader is after? Profitability! Too many ecommerce leaders close down their business each year because they failed to make to that special point in a brand’s growth where it starts to bring in money. What good is your business if it doesn’t fulfill its primary function? Where should sellers like you start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear helpful tips and insights from both Scott and Jesse - pay close attention you don’t want to miss a minute! 

Work smarter, not harder

If you’ve been around the TAS community for very long, you know that Scott is a fan of helping sellers like you work smarter rather than harder. This doesn’t mean you don’t have to put in the work, it simply means that it’s critical to find smarter ways for your business to operate. From tools and classes to books and podcasts, Scott has dedicated his professional career to empowering sellers like you. If you are ready to put in the time and effort required, make sure to go even further with helpful TAS resources listed at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] What led Jesse to build a brand as Scott teaches. 
• [7:30] Jesse Willson joins the podcast. 
• [10:45] What was Jesse’s original vision for his brand? 
• [19:00] The one thing that has fueled Jesse’s success. 
• [27:30] Keeping content creation fresh. 
• [35:00] Dealing with sponsorship requests. 
• [45:00] Making the brand profitable. 
• [55:00] Preparing your business for the future. 
• [1:03:00] How content-driven brands make money. 
• [1:07:30] Jesse explains the challenges of expanding his brand. 
• [1:10:00] You need a good return on your time! 
• [1:14:30] Connecting with affiliate partners. 
• [1:18:45] Jesse’s advice for sellers like you. 
• [1:24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE