Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode! 

Email list building works!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller! 

Contest giveaways 

Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller! 

Checklist and worksheet giveaway 

While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:45] Why email marketing is so powerful. 
• [7:15] Yes, email list building is effective! 
• [9:00] Contest giveaways. 
• [20:00] Why it’s a good idea to study your competition. 
• [21:45] Scott recaps all three tactics. 
• [23:30] Need help getting started? 
• [27:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

• www.brandcreators.com
• www.listbuildclass.com