It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations.

Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business.

Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth. 

In This Episode:

- Understanding Media Efficiency Ratio (MER) in marketing

- Strategies for businesses with limited marketing budgets

- Why setting clear business goals is critical

- The importance of marketing and experiential play

- Case studies and practical applications

- The role of customer feedback & how to get it

Resources Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi 

Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4 

Previous episodes on maximising your marketing budget: 

https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/ 

https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/ 

https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/

Read more about Cadillac’s bid to join F1: 

https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/ 

Learn more about F1 bids and partners:

https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race 

https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs 

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

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Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

www.ActiveCampaign.com

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://unbounce.com/pt/

https://www.activecampaign.com/