There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account.

Those days are behind us. Which raises a question: what do media buyers even do anymore?

Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been.

In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow.

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