Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

• 00:00:00 The Starting Line: Welcome to the Show
• 00:00:34 Holiday Chaos and Quirky Traditions
• 00:05:53 Crystal Ball Time: Plotting the 2025 Vision
• 00:07:24 Is Your Team Crushing It or Coasting?
• 00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
• 00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
• 00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
• 00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
• 00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
• 00:27:12 Test It, Scale It, But Don’t Break It
• 00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
• 00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Agency Freedom Live
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13