Life at Ten Tenths

The 10-10-Forever Rule: How 10 People Can Transform Your Business & Life


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What if your entire business — and your whole life — could be transformed by just 10 people over 10 years?

In this episode of Life at Ten Tenths, Garrett and Matt break down the power of Sharran Srivatsaa's 10-10-Forever Rule. They get into the difference between friends of convenience and friends of excellence — and why both matter when building a thriving, relationship-based real estate business.

If you’ve ever felt frustrated when friends don’t refer you — or wondered how to balance business and personal relationships — this conversation is for you.

In this episode, they cover:

  • The 3 types of friends in your world: Right-Now, Convenience, and Excellence
  • Why you don’t need hundreds of close friends to build a $30M+ business
  • How to know which relationships deserve deeper investment
  • Why you should stop keeping score if you want genuine connections
  • How 10 incredible people can become your “forever” circle and change everything

Be sure to subscribe and like for more episodes of Life at Ten Tenths, where we help real estate professionals build businesses by relationship — and live life at the pinnacle of their ability and purpose.

📲 Ready to go deeper?

Download the Life at Ten Tenths App and join our Inside Track community for daily content, resources, and coaching: https://lifeattentenths.com

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Life at Ten TenthsBy Matt Bonelli and Garrett Frey

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