Secrets in Medical Device Sales™

The 10% Difference: Small Moves That Change Everything


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Ever feel like some reps are always in the right place at the right time and you’re missing something? You are. And it’s not luck.

Lisa and Cindy break down the “10% difference” the micro moves that separate average reps from elite performers. From positioning yourself in the right places to asking better questions and never leaving empty-handed, this episode is packed with real, in-the-field strategies.

This isn’t about working harder, it's about working smarter. If you’re ready to stop checking boxes and start creating opportunities, this episode will change how you operate the moment you walk into your next account.

Must-Hear Insights and Key Moments

  • Rep A vs Rep B – The subtle but critical difference between task-focused reps and opportunity-driven performers.
  • The Slight Edge Principle – How small, consistent actions compound into massive results over time.
  • Positioning Moves – Where you place yourself inside the hospital can directly impact your access and opportunities.
  • Curiosity Moves – High performers don’t wait; they ask better questions and uncover what others miss.
  • Completion Moves – Never leave an account without maximizing every possible touchpoint.
  • The “Check the Board” Rule – One simple habit that can completely change your day (and your numbers).
  • Why Reps Hold Back – Fear of being “annoying,” lack of planning, and missed awareness are costing you deals.
  • Do the Work – The real “secret” isn’t complicated, it's executing the small things consistently.


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Secrets in Medical Device Sales™By The Girls of Grit

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